New E-Business for ULMS Bike Inc - Case Study Example

Project Charter New E-Business for ULMS Bike Inc. Prepared by Table of Contents 1. Project Overview and Purpose 2 2. Stakeholders Identification and Analysis 5 3. Vision 7 4. Project Scope 7 5. Assumptions and Dependencies 9 6. Constraints 10 7. Project Milestones 11 8. Business Risks 12 9. Resources Requirements 13 10. Approvals 14 11. Revision History 15 12. Bibliography 15 1. Project Overview and Purpose 1.1. Project Description: ULMS Bike Inc. was established in 1901. The business of ULMS Bike Inc. started with a small business and mow evaluated to a huge business setup. Presently ULMS Bike Inc. is having 60 employees in England. The basic business of the ULMS Bike Inc. is to manufacture a variety of bikes, including racing bikes, mountain bikes, children bikes, etc. Presently the business has emerged to high extent and operational in more than 15 countries, although its largest market is within the UK. With the increase in business operational cycle the business management and handling became much harder. Tracking and record keeping of such a huge business has become harder. In such scenario management of the ULMS Bike Inc. has realized that traditional business practice is no more effective. In this scenario idea of new E-Business has emerged. At the present, new e-business revolution has completely changed the traditional business practice. Now each business organization is moving toward implementing the e-business platforms. The development and implementation of the effective online business technology system is the basic aim of any organization. In this scenario an E-business based organization is having a worldwide business market that is accessible to all markets all through the world (Ray, 2004; Turban et al., 2005). The current project is initiated for the ULMS Bikes Inc. that has decided to step-in to the new E-business world. The ULMS Bikes business management has decided to develop a new web based business that is aimed at improving business coverage and customer ship. This report is aimed to present a detailed analysis of the project regarding the development and implementation analysis of the new web based business system for the ULMS Bikes Inc. As a project manager of this project I will present the detailed and deep analysis of the this project charter. That contains the detailed overview of the different project activities. 1.2. Business Objectives and Success Criteria 1.2.1 Business Objectives Developing an e-Business structure is only the solution intended for an organization to compete in the modern business world. E-Business solutions as well require a rigorous approach to variety of layers of architecture that lead from the hardware to the application software. In case of any new E-business development for any organization, there are a lot of factors those need to be considered regarding effective handling and management of the new online business deployment (Hutchinson & Sawyer, 2000). The present business of the ULMS Bikes is operating through shops and supermarkets. ULMS Bikes business has been working through the traditional business practice that only offers restricted business practice to a specific business market. The new business idea is to enhance the business practice through the implementation of the web based practice. In this scenario the business has desired to implement a completely new business model that can able to potentially enhance the traditional business practice. In this way the new business will offer facility to have an online transaction that can be done through web based money transfer. In this way business is hoping to enhance the business sales growth approximately to 30%. Presently business is having a simple traditional business system. This present information system is offering simply business information regarding the business that is not enough to manage the overall business. In this scenario the new E-Business platform will effectively support the ULMS Bikes business ecommerce system. The main business needs and objectives are given below: Web based business facility Web based money transfer Online transaction Search and browse facility various bikes Electronic order tracking Online order management Better customer interaction Support information for the e-bike Online marketing and promotion facility Offering customer feed back Better customer satisfaction Online complaint management Enhanced customer confidence Enhancement of the business scope 1.2.2 Success Criteria The ULMS Bike Inc. business has decided to initiate the huge E-business technology implementation project. However this project will be considered successful in case if it has achieved all established aims and objectives. In this section I will outline some of the main factors those we need to consider and assess while declaring success of this project. Here are the few success criteria of this E-Business project of ULMS Bike Inc.: We will declare the success of E-Business project of New E-business technology: Offers better data communication and enhanced business data sharing. Offers effective management of operations Offers better and secure operating environment for business sales. Offers rapid user response and centralized data centers. Offers effective order processing in new structures Offers facility to fast deliver of orders and supplies information those facilities in fast processing of orders requests and enhanced monitoring of all orders and supplies. ULMS Bikes business will be able to attain better market share and effective market positioning. This also offers rapid response to client orders and effective supply chain management. These all factors will combine to offer prominent market positions and increased customer and client confidence on business values. 2. Stakeholders Identification and Analysis ULMS Bike Inc’s new E-business system will be accessible throughout the world however initially it will serve customers to some specified countries. The new E-business technology based system involves a lot of stakeholders. These stakeholders are having different intentions and objectives regarding this technology based system implementation. Below I have analyzed the whole business scenario and presented the following main stakeholders: ULMS Bike Inc. Management Project Manager of new E-Business project New web based business user/customers Old user/customers General Public Stakeholder Major Benefits Attitudes Win Conditions Constraints ULMS Bike Inc. Management Better business operational management and enhanced corporate access Positive Able to have some high market positioning and share and effective economical advantages On time delivery of systems and effective coverage of all business areas Project Manager of new E-Business project An opportunity to enhance personal capability regarding new technology project implementation Positive On time and within cost resources completion of project Resource leakage or technology problems New web based business user/customers Have an easy way to shop online Optimistic Less time consuming and easy way of shopping Internet and computer system arability and online shopping knowledge/skills Old user/customers Old customer will be found new E-business more easier and less time consuming for shopping Optimistic Less time consuming and easy way of shopping Internet and computer system arability and online shopping knowledge/skills General Public Will be able to have an opportunity to have an online direct access to business Optimistic Less time consuming and easy way of shopping Internet and computer system arability and online shopping knowledge/skills 3. Vision In this new age of technology and web each person desires to have an easier way of working. Traditional way of shopping is a more complex and time consuming job. In this scenario the idea of the web based business and commerce has emerged. Now people are having much easy, safe and less time consuming way of shopping and dealing (Chaffey, 2008; Neumann et al., 2005). ULMS Bikes business has new idea of launching E-Business platform that will be an online business website that will target the customer all through the world having interested in purchasing bikes of different types and shapes. The same idea is established by the management of the ULMS Bikes business. Here this new online business development project will offer the much easier way of interaction to customer of the ULMS Bikes business. In this way people will be easily able to have a direct access and way of interaction to for the sake of shopping and searching for desired products. This system will reduce the troublesome process of purchasing, loading or booking. In its place customer only need to order from the web based platform and products will be at the door-step of customer through some courier services. Here customer will pay through the credit card or some online funds transfer request. On the other hand the business of ULMS Bikes will enter to the new E-business market. In this scenario business will be able to have more wider and extensive access to customer all through the world. Now they become able to process huge number of products request through the web based business link. This potentially enhance their annual renew and market share of this business. 4. Project Scope The main purpose of this web based system development is to offer a much better system that automatically manages the online business sales for ULMS Bikes. This section of project charter will present scope of new technology based system implementation for the ULMS Bikes business. In case of new technology implementation for ULMS Bikes business it will be more acceptable for people. The main reason behind this appetence is that people are presently more involved in the web based business trend. Therefore the new ecommerce business will be more feasible for the people to have new way of shopping bikes online. This project is going to implement a web based system that offers enhanced services and facilities. This project is limited to offer web based business information, marketing new products, searching new offers and making online deals. The business of ULMS Bikes has earned about 60, 000 pounds annual net profit. Through the traditional business practice the business is having annual growth in the business at 3 to 5 percent every year. In case of new technology and ecommerce structure implementation the business is expecting 30 percent increase in the business profit and annual revenue. In case of new business technology implementation at the business of ULMS Bikes will able to have better customer-ship extension and potential enhancement in business market. In this way the business will be able to have much better customer loyalty and faith that potently add to customer confidence on business services. The intended system is aimed to enhance overall business working and performance through the establishment of innovative business practice. This new web based business practice will enhance the potential business revenue and overall operational performance. 5. Assumptions and Dependencies 5.1. Assumptions In case of new E-Business technology development ULMS Bikes business worker and management assumed to have effective familiarity with the new technology based platforms. In this scenario the project management will be much easier because all personnel of the business will be having enough knowledge to check and assess main aspects of system development and implementation. After a detailed analysis it is estimated that this project will take $ 80,000 regarding overall development and implementation of new web based services. In this scenario it is also assess that Annual Operating Costs that is for operating annual ISP for our E-Business will be $ 1000. This cost will be used for maintaining the ongoing updates and website support. Here it is also assumed that management of ULMS Bikes business will take a deep interest in the overall development of new technology based platform. Their interest is heavily required because of effective handling and management of the project. 5.2. Dependences The main and biggest dependency in this E-business platform implementation for the ULMS Bikes business is the familiarity of web based technology. If a customer is not having enough knowledge regarding online shopping then this business technology will not be offering any advantage to him. On the other hand if the management of the business is not having technology based knowledge then they cannot be able to manage the business in a much better way. Another main dependency factor is the management interest. In case of lack of interest in this project the project can go down. Time and cost based dependencies are always stuck to any project. In case of missing time line or budget the project can be delayed. 6. Constraints In case of new E-business system development we are having some of main constraints those are regarding the project budget that is offered by the management approximately $ 80,000. In this scenario we also need to deliver this project in specially specified time line. However there are some of main constrains in development of this project also make some risk of project failure. These constraints are regarding the technology and development related. In case of new technology based system development we can face main problem regarding the availability of effective technology consultation. In this overall development we need to very high accuracy and development effectiveness. This will be a web based ecommerce business that incorporates the online transaction, in this scenario we need to effectively manage the technological aspects of the new web based system development. Dimension Constraint (state limits) Driver (state objective) Degree of Freedom (state allowable range) Technology Unavailability of effective development technology Web-based technology is changing day-by-day and required more secure and reliable systems Can have technology consulates and technology reviews to suggest best technology Security In case of web based payment, customer are in danger regarding credit card fraud or personal information security issues Presently a lot of hackers has hacked the web based accounts of people and made a lot of credit card frauds Need to develop the system that can incorporate effective customer online shopping security mechanism Cost Cost increase due to some problem of development or implementation Delay in any activity or problem is any stage of project can increase the project cost Need to plan the project in way that all areas of project are effectively planned and managed to offer better performance Schedule Delay in any stage of the E-business system implementation Can happen due to some problems in project development, interpersonal conflict or due to some technology problems Develop an effective time plan that is based on realistic estimations and plans Staff Un-able to adopt new technology system Lack of computer knowledge Need to offer computer training for the handling and managing the new web based system. 7. Project Milestones Event or Deliverable Target Date Responsibility Project charter approved 01-09-2010 Project Manager Project plan completed 15-09-2010 Project planer and designer Project plan approved 20-09-2010 Project manager Project team assembled 30-09-2010 Project manager Project execution initiated 05-10-2010 Project manager, designer, developer, tester, quality manager [Project Team] Project execution completed 30-12-2010 Project Team Customer acceptance 05-01-2011 Business manager, Project manager Project closed out 15-01-2010 Project manager 8. Business Risks In this section I will outline some of main business risks regarding new E-business system development and implementation for ULMS Bikes business. Risk Name Score (out of 10) Impact Mitigation Methodology Cost: Project cost increase 9 High Effective cost estimation and deploying enhanced resource management plan Time: Project time extends due to delay in project activities 9 High Estimating activities time in a more effective way and developing an effective time plan Political: business Staff is not desiring to implement new technology 5 Medium Taking confidence of all business personal regarding new technology platform Technology: system developed based on unreliable technology 4 Low Have a better analysis of the market systems and technology tools Security: new web based system is under-attack from outside hackers 3 Low Have a better management of business system security Support: Unavailability of technology support in case of any system problems 3 Low Have a new and reliable technology system implementation Staff: Some conflicts among project development staff can lead to overall project failure 4 Low Enable better communication among staff members Acceptance: The new technology is not acceptable to business people and they reject to work on it 2 Low Incorporate business people suggestion while system development Feasibility: New system development is not able to support the effective working and handling of the business tasks 3 Low Effective system development through enhanced technology development tools Development Life-Cycle Risks: in case some project development phase problem whole project can suffer 1 Low Enable effective system development lifecycle 9. Resources Requirements Resource Description and Source Hardware New PCs and network arrangement. Can be available through web based or market technology vendors Software New software like that operating system and security systems for the managing and handling new E-business setup, Can be available through web based or market technology vendors Network Technology network for the communication inside business setup, Can be available through web based or market technology vendors Servers Network servers for storing business data and transactions, Can be available through web based or market technology vendors Human Resource Designer, developer, tester and quality manager for new E-business system development. Can be available through some developer company or through outsourcing 10. Approvals This project is going to be developed under the strict supervision of the business management and technology consultants. In this scenario this system is aimed to offer enhanced performance, so that there is a procedure of project charter has been set to establish effective business performance Milestones. In this regard this document will offer us a better handling of the project requirements and scope. Here we will be able to assess the project scope in a more better and effective way. This document will be a main step toward the new system development process. Approval Decision:  Approved, development of detailed project plan is authorized  Approved, project execution is authorized  Approved, but project is on hold until future notice  Revise charter and resubmit for approval  Charter and project proposal are rejected Role or Title Name and Signature Date ULMS Bike Inc. CEO Smith 5-9-2010 Project manager for new E-business system for ULMS Bike Inc. Alex 2-9-2010 Finance Manger of ULMS Bike Inc. Thomas 13-9-2010 Technology Consultant by ULMS Bike Inc. Andrio 11-9-2010 System Designer for new E-business system for ULMS Bike Inc. Rohail 10-9-2010 11. Revision History Name Date Reason For Changes Version Project Charter 1-8-2010 New Project Charter for new E-business system for ULMS Bike Inc v. 1.0 12. Bibliography Chaffey, D., 2008. Options for measuring online customer engagement. Hutchinson, S.E. & Sawyer, S.C., 2000. Computers, Communications, Information A user's introduction, 7th Edition. New York: Irwin/McGraw-Hill. Neumann, M. et al., 2005. Semantic social network portal for collaborative online communities. Journal of European Industrial Training, 29(6), pp.472-87. Ray, R., 2004. Technology Solutions for Growing Businesses. New York: American Management Association (AMACOM). Turban, E., Leidner, D., McLean, E. & Wetherbe, J., 2005. Information Technology for Management: Transforming Organizations in the Digital Economy. New York: Wiley. Read More