Premium+

Britvic Plc and the UK Soft Drink Sector - Case Study Example

Comments (0) Cite this document
Summary
The author of this study "Britvic Plc and the UK Soft Drink Sector" delves into the highlighted areas and provides background information to support the recommendation that Britvic plc is equipped to handle these new developments at minimal risk and financial outlay.  …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful

Extract of sample "Britvic Plc and the UK Soft Drink Sector"

Download file to see previous pages Headquartered in the United Kingdom, Britvic plc (2014a) is the second-largest soft drink company in terms of retail sales and volume as well as being positioned as number one in Ireland. The company has a diverse portfolio of soft drinks that range from its exclusive bottling agreement with the United States PepsiCo for the UK and Ireland (Pepsi and 7UP) along with other brands (Britvic plc, 2014b). A report by the British Soft Drink Association (2014a) analyzed the UK and stated that there is a huge variety of soft drinks to fit every occasion with the trend leaning toward sugar-free alternatives. The sector is complex in terms of its makeup and classifications as it is composed of carbonates (6,500m liters), dilutables (3,150m liters), bottled water (2,360m liters), still and juice drinks (1,465m liters), fruit juice (1,050m liters), and sports/energy drinks (150m liters) (British Soft Drink Association, 2014a). The number of categories in the soft drink sector meant that accessing specifics concerning the overall market regarding the market shares attributable to specific brands and companies could not be obtained without purchasing extremely expensive reports from Mintel and other sources. As a result, the analysis of UK soft drinks was confined to the carbonated sector. Coca-Cola dominates this sector that had overall sales exceeding £4.5bn in 2013 (BrandRepublic, 2013). In terms of the market shares of the carbonated drinks in the UK Britvic plc’s Pepsi is second, with its 7Up and Tango brands in eighth and ninth position (BrandRepublic, 2013). The above is explained by the fact that despite Coco-Cola dominating the carbonated segment of the market, Pepsi’s partnership with Britvic has seen its name and brand recognition increase by 21.5% in the take-home segment between 2009 through 2011 (BrandRepublic, 2013, p. 1). In terms of understanding the carbonated soft drinks sector, the report by BrandRepublic (2013) identified six key trends. The first represented ‘penetration’ where carbonated soft drinks are consumed by over 90 percent of the population. The second area (older consumers) is a problematic segment as the age group over 55 is less likely to purchase carbonated soft drinks (BrandRepublic, 2013). The challenge for companies marketing carbonated soft drinks is that this segment (over 55) is growing and is expected to increase by 8.6% or 20m more consumers by 2017 (BrandRepublic, 2013). The third trend identified by BrandRepublic (2013) is that the low price point for carbonated soft drinks has aided in staving off competition from other soft drink segments such as energy and sports drinks, fruit juices, and still/juice drink sectors, but this is changing. Advertising was identified as the fourth trend as the large spending in this area keeps the carbonated soft drink sector constantly in front of the public (BrandRepublic, 2013). The health trend is causing issues for the carbonated soft drink sector as a recent survey found that two out of five consumers state they seek to avoid these types of drinks. The sixth trend represents ’growth’ as it was identified that the carbonated soft drink sector has increased by 17% in value since 2007. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Britvic Plc and the UK Soft Drink Sector Case Study, n.d.)
Britvic Plc and the UK Soft Drink Sector Case Study. Retrieved from https://studentshare.org/business/2020898-britvic-plc-and-the-uk-soft-drink-sector
(Britvic Plc and the UK Soft Drink Sector Case Study)
Britvic Plc and the UK Soft Drink Sector Case Study. https://studentshare.org/business/2020898-britvic-plc-and-the-uk-soft-drink-sector.
“Britvic Plc and the UK Soft Drink Sector Case Study”, n.d. https://studentshare.org/business/2020898-britvic-plc-and-the-uk-soft-drink-sector.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Britvic Plc and the UK Soft Drink Sector

Technical Assessment: Soft Drink Manufacturing

...? Technical Assessment: Soft Drink Manufacturing Introduction The basic concepts of soft drink manufacturing are the issues of primary concern for the majority of manufacturers. This fact can be explained by a rapid growth of ‘sensitive products’ development and a desire of manufacturers to provide the most perfect product quality. In case, there is a lack of efficient assets, as in the case considered further on, there is a need to increase optimum line efficiency. Flexibility of the production process is of the utmost importance. The newest recipes are currently performed via the lowest cost involvement and with regard to the shortage of production time. Under...
9 Pages(2250 words)Essay

Different ways to compete in the soft drink business

...Different ways to compete in the soft drink business The most relevant managerial task (POLC) that the manager had to perform to address the challenges was to make a proper business plan and to come up with a good strategy for implementation. The basis of identifying a business that is more appropriate and has a reasonable strategy is to enable the organization to attain its goal and mission. However, the main challenge faced by the manager is to put the identified strategies in to action. In this context, the CEO of Cisco system, John Chambers, had led the company for a long period of time as the company dealt on internet routers whereby the World Wide Web is built. Through the sales of internet...
5 Pages(1250 words)Case Study

SOFT DRINK

...?Introduction In this paper the fundamental concepts of demand and supply of soft drinks are defined with the help of diagrams. This paper also includes the shift in the market of soft drinks and the competitors that are available in soft drink market and the reasons for the shift of buyers from one product to another. It will also focus on comparing the perfect market with monopolistic market and the assumptions related to such market i.e. number of firms in the market, types of products offered by each firm, entry and exit to the industry and firm’s influence over price. Supply, Demand, and Equilibrium: Supply and demand is the main concept on which whole study of economics is based. The demand is known to be the quantity asked... by the...
5 Pages(1250 words)Essay

Why do students drink soft drinks

...?Why College Drink Soft Drinks Introduction Scientists have conducted studies to investigate the effects of excessive soft drinks intake to a person. It have been reported that Sodas are the common soft drinks that many people prefer and crave for. As a refreshment drink, Individuals find it hard to avoid its temptations since it is available in many different spots around town. Its great availability in the market is also a worrying issue. College students have continuously been notorious in the consumption of these fizzy drinks regardless of the health hazard issues that have been...
9 Pages(2250 words)Research Paper

Britain Manufacturing Sector - Business Performance at Britvic PLC

...producer. It has been predicted if the recoveries in the overseas market continue to build during then Britain exporters are expected to make out huge profit out of it (Chartered Institute of Purchasing And Supply, December 2012). A Brief Summary of Company Business and Principal Activities: Founded in 2005, Britvic Plc has been one of the leading soft drinks companies of Europe with a diversified portfolio and market leading brand such as Robinsons, J2O, tango and Drench in GB; MiWadi, Club and Ballygowan in Ireland; Teisseire, Fruite and Pressade in France. The country mainly operates from three countries namely Great Britain, Ireland and France. It has got a dominant...
4 Pages(1000 words)Case Study

Soft Drink Industry Analysis

...or the sector which will be analyzed. In our case this will be soft drink industry or we can say the market of non alcoholic beverages. The second step in the process is to identify the key players and competitors in the market and also identify the customer target base. After identifying the players we need to judge the strengths, weakness and other factors. We also need to understand and identify the market trends in the industry. The main purpose of industry analysis is to identify the threats and counter them so as to improve the whole structure of the industry External Analysis This is done by using the more successful analysis procedures of SWOT and PEST It is also to be...
6 Pages(1500 words)Essay

Soft drink companies: web site evaluation

...Soft Drink Companies: Web Site Evaluation The Internet has become one of the primary ways in which a corporation communicates with its base and investors. In decades past they relied on advertising to get their message to the public, announce new products, and excite customers with promotional offerings. Firms are no longer limited to the 30 or 60 second spots on television or radio, but can now offer a vast array of information to their customer base. They can be informative, promoting, or just for fun. Coca-cola, Pepsi, and Fanta each have web sites that reflect their own individual character and culture. While some of the information is interesting and useful, some of it is merely an obligatory...
2 Pages(500 words)Essay

HARRIER JET VS SOFT DRINK CO

...the purpose of marketing, not the winning competition for harrier jet. The commercial of the specified soft drink presented the concept as a philosophical attraction to consumer. Objective theory of contract states that contract can be a matter of pragmatism and fairness (Beale & Tallon, 2002). Providing a harrier jet against 7 million points and on the other hand collecting 7 million points both are next to idealism and impossibility besides this offer is by no means a fair offer. The theory concludes that catchy ideas are justified as marketing and protection to parties. In your own words, why do you think the court held that there was not a valid agreement here? I believe that the court held it an...
4 Pages(1000 words)Coursework

Technical Assessment: Soft Drink Manufacturing

...Technical Assessment: Soft Drink Manufacturing Introduction The basic concepts of soft drink manufacturing are the issues of primary concern for the majority of manufacturers. This fact can be explained by a rapid growth of ‘sensitive products’ development and a desire of manufacturers to provide the most perfect product quality. In case, there is a lack of efficient assets, as in the case considered further on, there is a need to increase optimum line efficiency. Flexibility of the production process is of the utmost importance. The newest recipes are currently performed via the lowest cost involvement and with regard to the shortage of production time. Under conditions...
8 Pages(2000 words)Essay

The UK Soft Drinks

...Drink Ltd. 2. Corporate Objectives The main intention of XYZ Company is to launch and market its totally new beverage product X-Power through the following objectives: (a) Create strong, loyal, and convicted target market (b) Product innovation with its success campaign and marketing (c) Attaining the leading seat in consumer market through a handsome amount of market capitalization 3. UK: Soft Drinks Industry Analysis The UK soft drinks market has substantial contribution in building up the national economy. Presently a huge numbers of companies are operating in the market. Some of the leading...
14 Pages(3500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Britvic Plc and the UK Soft Drink Sector for FREE!

Contact Us