Technological Advancement in the Hospitality and Tourism Sector - Term Paper Example

The onset of technological advancement has led to various changes in the hospitality and tourism sector. The models designed signify the readiness of facing technology realm. The mobile technology has led to a shift in the way the enterprise relates to the client. It depicts a significant paradigm shift in accessing the fundamental transformation in using mobile technology (Anne & Teague, 2013). The way the enterprise communicated with the client has changed as the virtual application has been adopted hence minimal contact with the client is witnessed. For example, the use of the “Near field” application enables the smartphone users to check in their rooms without necessarily communicating with the management. The pre-programmed PIN the client receives has a room number and the security code to access the booked room (Molz, 2014). Equally, managerial tasks coordinate the model used in back and front office. The systems interfaced are critical in the management of the availed information of the client. This way, the management carries out tasks and uses the tool in financial analysis, revenue management, and integrates the data when defining the MFT (management facing technology). According to Buhalis and O’Connor, (2005), Mobiles Apps also act as a model for the improvement of the customer experience while booking a room. The quick experienced also enables the customers to note booking offers like discounts and packages offered by different hotels (Bilgihan & Nejad, 2015). Therefore, a pool of choices is at the disposal of the client. Hospitality and the tourism firms get a chance to market their products and services facilitated by the app without necessarily irritating the client with too many adverts or getting to the wrong audience (Molz, 2014).. The live and updated information sharing like the CMS (Content management systems) has seen the real-time passage of information to the consumers. The system is able to modify, add, or delete data in seconds hence relevance is key when using the model. The power of accessing live updates in the sector benefits the hostels as the expenditure is transferred to the customer’s mobile device (Hospit, 2017). The hotels are able to cut on expenditure that would have been used when making a direct communication with the client. The automated services also ensure a copy of offers and other crucial information is attached to the guest’s email address. The content created can be adjusted by the management and create a connection with the customer (Gupta, Dogra, & Nikita, 2017). The establishment of a smartphone has seen the sustenance and realization of smart tourism. The research on hospitality and tourism has endeavored because of the growth in mobile technology. Technology being an indispensable commodity in life corresponds to the growing relationship in expanding hospitality and tourism (Anne & Teague, 2013). The empirical findings indicate how the global tourism has become a regulatory interest in addressing global inequality and resolve environmental issues. The benefits, however, exceed the negative impact of tourism. Issues on housing pricing, inflation, crime rate increase, and the influx of temporary strengths impact the sector negatively (Lee, 2013). However, the sustainable development concentrates on the maximization of the economic, environmental, social impact by engaging the ethical principles, and moral goals to the key stakeholders. The determination of the sector has further been boosted by the introduction of smartphone and iPhone towards creating a smart world market. For example, WiFi and LTE mobile networks have made it possible to access the mobile technology. Further, it is used to determine the projection of the industry and the quality of lifestyle (Anne & Teague, 2013). Interestingly, the targets have been surpassed owing to the steady diffusion of mobile smart technology (Oh, Lehto, & Park, 2009). The essence of the models used in creating a phenomenal hospitality and tourism sector is because of the ICT strengths in making the strategy worthwhile (Kasavana & Cahill, 2011). The conception framework as stated by research is endeavored to creating a blueprint to set predictable relationships and offer competitive responses that promote the industry, the community, and the residents (Anne & Teague, 2013). The technology caused the creation of the models to be able to cope with the growing competitions and client preferences. The output is synchronized with the conceptual systematization and theoretical perception in adopting the smart mobile technology (Molz, 2014). Tourism forecasting on volume follows a nonlinear problem, therefore, the SVR (support vector regression) is defined to provide a precision, which often acts as an obstacle in generating generalization potentials. The essence of validating the tourism demand requires the use of a hybridized SVR in forecasting the sector volume when integrating the search optimization engine (Anne & Teague, 2013). The business model being a concept requires managerial skills has been influenced by the advancement of technology. The process seeks to inform the sector on the way to innovate and adopt a change in business practice. The orientation of the model has been constrained by lack of managerial skills in creating firm connections to improve the customer experience (Anne & Teague, 2013). The elements of tourism and hospitality, for example, transport, accommodation, and expedition require timely enhancement of the strategy is to improve the customer experience and expand the sectors. The designs and approach also are aimed at ensuring there is value creation (Oh, Lehto, & Park, 2009). The changes in the sector creating the business models because of the accelerated usability of models that are customer oriented instead of management. The changing perspective is a strategic move to observe the technological shift in ensuring the customer has more control in engaging the personalization of using the available information. The concept has made the market to use “always on” approach in being informed on the travel services available (Anne & Teague, 2013). Consumer demand and dimension follow the technological implementation of the business functions and industry concentration on the consumer. As expressed by Anne and Teague (2013), intimate customer associated model is based on the increased use of the technology in ensuring the hospitality and tourism sector in creating value. For example, DART (dialogue, access, risk, and transparency) is used in developing relations and engagement with the customers. Equally, the use of the CRM model (consumer relationships management) emerged because of the growing recognizing of potential customers and the need to create value to improve customer experience (Anne & Teague, 2013). Marketing orientation model devised on the basis of making large production minimizes costs. The marketing segment devised follows the marketing philosophy maximizing profits irrespective of the demand. This conception has been improved to focus on the making quality products that ensure the services and products offered are superior to those of the competitors. This facilitates the focus on movement by offering luxurious facilities to attract high-end clients and expect them to embrace the new designs automatically (Kandampully, Zhang, & Bilgihan, 2015). The emphasis of the model on the framework is based on the need to remove the traditional models and observed the tourisms-focus model based on the design used. The model is client oriented as it draws experiences from others globally and stressing the essence of being sensitive to the demands of the industry (Oh, Lehto, & Park, 2009). Arguably, setting the standards ensures that there is a balance when it comes to practical experience and conceptual management by making the model as an integral determinant of the program. The perspective created on the environmental economic development also considers the practical managerial skills are utilized (Anne & Teague, 2013). The model integrates the system by applying and considering the smart technology in enhancing the skills and promoting the language skills to improve the quality of services provided. The hospitality sector has seen the growth in services that client’s desire hence their availability makes them a preferred choice. In this way, systematic procedures are set in creating an integral component that supports the local economy and shows commitment towards developing the tourism education (Bilgihan & Nejad, 2015). Further, trend prediction has been devised using the mobile technology. The process helps to understand the predicted customer behavior and adjusts according to the trends. Ideally, the way guests behave in hotels based on their in-app interaction and hotel related mobile application engage the management to bring insight to fulfill consumer’s preferences (Anne & Teague, 2013). The hotel and tourism sector may lose customers if such consumer’s behaviors are not captured. The behavioral data collected has been influenced by the integration of the hotel and tourism system to abide by the modern technology (Oh, Lehto, & Park, 2009). Additionally, information gathered help in grafting informed decisions instead of speculation and following uncertainties. The consumer-centric communication technologies also play a significant role in informing the tourism sector about the emerging market trends (Anne & Teague, 2013). Equally, the process has been pushed by the continuum in value creation and shifting the focus towards improving services by utilizing CRM/CCM in which the consumer is the dominant partner when discussing value creation. It is, therefore, critical that desirable business model is adopted in upgrading the hotel and tourism sector. References Anne Coussement, M., & J. Teague, T. (2013). The new customer-facing technology: mobile and the constantly-connected consumer. Journal of Hospitality and Tourism Technology, 4(2), 177-187. doi:10.1108/jhtt-12-2011-0035 Bilgihan, A., & Nejad, M. (2015). Innovation in hospitality and tourism industries. Journal of Hospitality and Tourism Technology, 6(3). doi:10.1108/jhtt-08-2015-0033 Buhalis, D. and O’Connor, P. (2005), “Information communication technology revolutionizing tourism”, Tourism Recreation Research, Vol. 30 No. 3, pp. 7-16 Gupta, Anil, Dogra, & Nikita. (2017). Tourist adoption of mapping apps: a UTAUT2 perspective of smart travellers. University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija. Hospit, J. T. (2017). Journal of Tourism & Hospitality. Journal of Tourism & Hospitality, 06(05). doi:10.4172/2167-0269.1000303 Kandampully, J., Zhang, T., & Bilgihan, A. (2015). Customer loyalty: a review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management, 27(3), 379-414. doi:10.1108/ijchm-03-2014-0151 Kasavana, M.L. & Cahill, J.J. (2011), Managing Technology in the Hospitality Industry, 4th ed., Education Institute of the American Hotel & Lodging Association, Lansing, MI. Lee, L. Y. (2013). Hospitality Industry Web-Based Self-Service Technology Adoption Model. Journal of Hospitality & Tourism Research, 40(2), 162-197. doi:10.1177/1096348013495695 Molz, J. G. (2014). Travel connections: Tourism, technology and togetherness in a mobile world. London: Routledge. Oh, S., Lehto, X. & Park, J. (2009), “Travelers’ intent to use mobile technologies as a function of effort and performance expectancy”, Journal of Hospitality Marketing & Management, Vol. 18, pp. 765-781 Read More