Cultural Issues for BestBuy un the USA and UK - Essay Example

The paper "Cultural Issues for BestBuy un the USA and UK" is a good example of an essay on business. The reason cited for closing down the operations ofBest Buy is related to the difference of cultural experiences between the US and the UK (Rushe 2013). The reason for the shutdown of BestBuy is said to be related to the decreased number of UK consumers approaching the company. Marketing analysts have found this related to the marketing approaches of Best Buy while operating in the UK. The ads used by Best Buy while operating in the UK were using the form of direct communication in order to approach the consumers. This is surely not common in the United Kingdom and hence the consumers raised a finger at the ad to be more American rather than British (Groth 2011; Liu et al 2011 p.128). Similarly it was also analyzed that the company was expecting a greater amount of profit from the consumer market in the UK, however, it is found that the British shop differently than the Americans. This is relating to the fact that Americans are more individualistic and short term oriented. (Liu et al 2011 p.112-114) The British people tend to shop only twice or thrice a year and they prefer shopping from the smaller stores which the company was not able to recognize (Garside 2011). The company followed the model of standardization throughout its stores by maintaining a specific standard in terms of products, prices, and place. It opened up huge stores that were not required in the areas but these did not prove to be much beneficial in the long run. The culture in both the US and UK is specific in terms of Trompenaar's framework but the only factor that differs was the niche market of the consumers as they preferred the UK over the US. The power distance of the US is greater than that of the US and this surely may have posed some problem to the US retailer. Lastly the culture in UK adopts a long oriented approach and the individuals are more pragmatic in terms of taking risks where as the Americans tend to do that less (Czinkota & Ronkainen 1998 p.359-360; Hendon et al 1996 p.19-22)