Coca-Cola's Corporative Social Responsibility in India - Case Study Example

The paper "Coca-Cola's Corporative Social Responsibility in India" is a wonderful example of a case study on business. The report investigates the Indian business model of Coca-Cola has evolved with time where the use of CSR activities has been used to accommodate and answer the requirements of the Indian subcontinent that derives sustainable and efficient solutions to ensure the best of returns these activities. Since the issue of groundwater depletion is an issue that destroys the environmental cycle thus the brand has taken initiatives to rectify its operations to ensure its products have the least effects on the level of drinking water.

That is what they call the ‘Health and Conservation Support’ this is termed as “Profiting from the business by turning it into a cause” model effect. The examination of the Kala Dera Incident of Rajasthan that had an impact on their Rajasthan Bottling plant is done to identify the measures taken by the business after the court’s observations. Along with many other Indian industrial giants Coca Cola has been awarded the Golden Peacock award for its CSR in the locations that they produce.

Carroll’s four-part model has been used on the findings on the issue. The report has focused on the CSR endeavors of Coca-Cola in India. The researcher has highlighted the extent to which Coca-Cola emphasizes its CSR activities. The researcher has also talked about the importance of establishing an emotional attachment with the customer through CSR activities and how it helps organizations to enhance their brand image. While explaining this aspect the researcher has provided the example of Coca-Cola by describing the ways in which the company has used its brand image and its goodwill in other countries to stamp its foothold in the Indian market.

Therefore, the widely explores the length and breadth of Coca-Cola’s CSR activities in India and how these activities have shaped human life and the environment in India. Corporate Social responsibility is the series of actions taken by a business to uplift the living standards of the society it works in along with development policies that have legal and ethical frameworks for a larger social cause (Arvidsson, 2014). These activities not only give the business an edge over others in terms of image development but also develop sustainable environment responsibilities within its operation process and develop awareness for all stakeholders about the same.

The brand Coca-Cola has been the most familiar brand in the Globe for the last century.