American Duty-Free - Case Study Example

American Duty Free is presently the most reputable Duty Free chain retail company in North America. Ever since it was established in 2000, the primary mission of American Duty Free has been to address customer’s needs through becoming a truly customer-centric corporation and providing the tourists with durable and high-quality goods and services. As per the record of US tourism promotion agency, Brand USA, Chinese tourists in the US displayed an increase rate of 22.5%, thus reaching a total of 1.8 million in 2013. In 2018, China is expected to be the No.1 tourist source for the US. The total consumption of Chinese tourists in the US is worth $ 9.8 billion that is nearly 21% more than the combined consumption of tourists from other countries. Multiple travel agencies have arranged traveling for some 20% of the Chinese tourists to American Duty Free in the US in 2013, that sums up to nearly 350,000 people. American Duty Free deeply studies the shopping interests and trends of Chinese consumers to better serve them by introducing an array of international brands to them; the goal is to become the duty free shop that best cognizes Chinese customers. Over the last decade, American Duty Free has been a leader in the field. With the innovative business model, advanced managing system, and a rapidly growing company, it has become the backbone of travel retail industry in North America. As a result of rapid increase in the number of Chinese tourists traveling to the US, American Duty Free is developing robust relationship and partnership with big traveling agencies. The swift speed of development has enabled American Duty Free’s retail stores to not only cover west coast of the US, but also cover many inland areas including the east coast. American Duty Free has achieved immense consumer loyalty owing to its customer-friendly policies, and thus has a promisingly bright future. American Duty Free aspires to continue the delivery of splendid shopping experience to its customers, improve the efficiency of its customer services, and take the level of sophistication and advancement of its duty free retail stores to higher levels so that its customers achieve the greatest degree of gratification by saving time, energy, and obviously, money! Company Development Process: hotels.com, the globally famous traveling website, mentions that America is Chinese people’s first choice to travel overseas. In 2014, 3 million, 2.85 million, and 1.7 million tourists visited San Francisco, Las Vegas, and Washington D.C. from outside the US respectively. The tremendous expansion of American Duty Free is commensurate with the rapid increase in the number of Chinese tourists over the years. ADF San Francisco in 2000. ADF Maryland in 2007 ADF Las Vegas in 2013 ADF Washington D.C. in 2015 ADF Delaware in 2015 In Progress, 2016 In Progress, 2017 In Progress, 2018 Branch Information: The San Francisco branch of American Duty Free was established in 2000 and is located in Union Square, San Francisco. Amidst downtown San Francisco metropolitan area, Union Square is the most eventful shopping district accommodating numerous popular top international brand stores, such as LV, Gucci, Hermes, Prada, Montblanc and many more. On the other hand, Union Square is one of the most famous tourist attractions in San Francisco. As it is in proximity of Chinatown, tourists come to Union Square to enjoy authentic Chinese cuisine after the sightseeing and shopping. Store Location: Asian Art Center 45 Kearny St. San Francisco CA 94108 Established in 2007 and located in Perryville Outlets next to highway 95, American Duty Free (ADF) Maryland also known as Store 93 has been the largest and the busiest duty free retail store in the east coast of the US ever since its establishment. ADF Maryland is located on the junction of New York and Washington D.C, which makes it a great choice for the transient tourists to shop and rest. Along with the benefit of location, ADF Maryland is also equipped with a wide array of products and services of value to the tourists. The stores in Perryville outlet and ADF Maryland provide customers and tourists with a rich shopping experience. Store Location: Perryville Outlet Center 68 Heather Ln, Perryville, MD 21903 American Duty Free Las Vegas, located in Fashion Outlet Center at the border of Nevada and California, was developed in 2013. Tourists must pass by Fashion Outlet to enter Las Vegas from Southern California, which makes it a must-stop transient for the bulk of tourists. The mall features a number of international leading brands such as Hugo Boss, Coach, Michael Kors, CK, Tommy Hilfiger, Polo Ralph Lauren, Bally, Nike, Levi’s, Hollister. Fashion Outlets provide Chinese shopping guide service desk with excellent customer services. Food choices available to the tourists are multifarious, including Asian buffet and Western Food court. Store Location: Fashion Outlets 32100 Las Vegas Boulevard South, Suite 312, Primm, NV 89019 ADF Washington D.C., located near Downtown Washington D.C. and Washington Dulles International Airport at Lessburg Pike Shopping center in Virginia, was established in 2015. The shopping center is a hub of international restaurants and leisure facilities which entice local customers as well as international tourists. Store Location: Leesburg Pike Plaza Shopping Center 3517 S. Jefferson Street, Bailey’s Crossroad, VA 22041 ADF Delaware branch is located in Four Season Plaza shopping center in Delaware. Since it is America’s first tax-free state, the shopping center attracts thousands of local customers and international tourists on a daily basis. Since 2015, ADF has decided to seam the Four Season Plaza to provide the customers with a treasured shopping experience. Store Location: Four Seasons Plaza Shopping Center 620 Plaza Dr, Newark, DE 19702 Our Advantages: ● Authentic Quality, Tax-Free Concession ADF is a one-stop terminus where tourists can find all sorts of globally popular brand merchandises with absolutely authentic quality, and more importantly, experience tax free benefits. Currently, ADF is home to more than 30 world-class famous brands, each of which specializes in a unique area e.g. jewelry, cosmetics. ADF is an abode where tourists spend less for more. ● Bilingual Service, Zero Barrier Each branch of ADF has staff competent in both Chinese and English languages which helps eradicate the language barrier between them and the tourists. Every sales expert receives professional training, expressly crafted with a view to enriching customer service for the tourists. ● Comfortable Environment, Just Like Home Each branch of ADF is inscribed in a large shopping center or district with elegant interior and upscale shopping atmosphere, and provided with a rich channel of transportation. ADF is a place significant for shopping and relaxation simultaneously. Prudently organized products in the stores enable customers to do more in less time. The magazine and beverage area is like a sanctuary for those who are exhausted from traveling and shopping. The outstanding services and environment of ADF center truly augment tourists’ gratification. Read More