Glastonbury Festival - Accommodation - Case Study Example

Glastonbury festival - Accommodation Introduction In an inexorably focused market, numerous explorers are settling on decisions on where they stay focused on whether accommodation is sustainable. Situating accommodation facilities as a sustainable property is a win-win all around. Doing so brings advantages for the staff, the visitors, the group in which you work, and your brand (Kopnina, Helen, and John, 11). Accommodation facilities that need to enhance their accomplishment in the 21st century ought to be concentrated not simply on boosting the repeat of their assets and minimizing waste, additionally on making positive associations in the community. Sustainable accommodation helps attract visitors who want to give back to the community. Organizations that need to be aggressive must incorporate maintainability and capable homes as an intrinsic piece of their brand (Jones and Meegan, 24). Accommodation is a critical part of the tourism base and improvement of tourism is a capacity of accommodation. This proposal concentrates on the accommodation offices at the Glastonbury festival underlining on outdoors, caravans, carefully assembled yurts and ringer tents and the far-reaching, extensive room. I additionally plan to concoct sustainable counsel pack that would help the administration of the Glastonbury festival on methods to lessen congestions of guests at the festival. The Glastonbury festival Glastonbury festival has been categorized as a standout among the most prominent music festivals that are led consistently. The occasion is composed of the inconceivable property possessed by Michael Eavis. The residency of this whole occasion proceeds just for five days and being the worlds biggest festival requires the execution of proper accommodation administration practices for better privacy, solace and peace (Aubrey, Crispin, and John, 16). The greatest festival yet was held in 1990; however, the day after the festival finished, viciousness between the security gatekeepers and new age travelers prompted the coordinators taking 1991 off to reevaluate the festival. Since 1981, the festival has been composed by local rancher and site manager Michael Eavis through his organization. Eavis planned the festival with his spouse Jean until her death in 1999 and is presently aided by his girl Emily Eavis. The festival is for the most part run by volunteers except for technical and security staff. The festival is propelled by the ethos of the hipster, counterculture, and free festival developments, the festival hold vestiges of these customs, for example, the Green Fields range, which incorporates the Green Futures and Healing Field. After the 1970s, the festival occurred every year and developed in size, with the quantity of active present people once in a while being swollen by gatecrashers (Ginn, 22). Glastonbury is the biggest Greenfield festival on the planet and is presently attended to by around 175,000 individuals, requiring a far-reaching foundation regarding security, transport, water, power supply, and in particular feasible accommodation facilities. Accommodation at Glastonbury festival There are numerous diverse outdoor ranges, each with its environment. Limekilns and Hitchin Hill Ground are quieter outdoor fields, though Pennard Hill Ground is an active campsite (Flinn, Jenny, and Matt,13).. An incapacitated campsite is likewise accessible in Spring Ground. Campsite accommodation is given to the expense of a standard passage ticket, yet festival-goers must bring their tents. Tipis have been at the festival for a long time. A set number of settled tipis are accessible for contract in the tipi field close to the stone loop. An average of six grownups can stay in every tipi, and everyone accompanies a groundsheet and rain catcher. Festival-goers can stay at a nearby B&B accommodation yet most are not inside strolling separation of the festival (Ballantyne, Julie, Roy, and Jan,74). There are a few free Glastonbury accommodation suppliers near the fundamental site, which incorporate littler campsites for tents, tramp parades, and Geo-vaults, private houses. The possession of a campervan ticket in attachment to the primary ticket permits access to fields just outside the limit wall; and the expense incorporates access for the camper-van or towing vehicle and the band; the car, or other vehicle used to tow the troop, may be parked close by it yet resting is just approved in the campervan/convoy and associated shade, not in the accompanying vehicle. One extra tent may go hand in hand with the band/campervan if space inside the plot permits (Henderson, Stephen, and James, 34). Some individuals decide to bring or contract a motor home; however, drivers of bigger vehicles or motor homes may need to buy a second campervan ticket on the off chance that they cannot fit in the characterized plot. The 2009 festival saw changes in the campervan fields; business vehicles were no more classed as camper-vans, all campervans needed to have a fitted dozing area and either washing or cooking facilities, and bands and trailer tents were permitted again at the festival. Preceding these just campervans were allowed on location, trains, and house trailer being forbidden in the beginning 1990s after a fraction were held in the mud and abandoned (Boyle,17). The greater part of Festival-goers spends their weekend under canvas, exploiting the outdoor fields which are incorporated in the ticket cost. Sustainable business issues covered in this pack Before the Glastonbury festival is organized it is important to think about the social, economic and environmental impacts from the start (Jeston, John, and Johan, 25). Strategies to reduce these effects should be integral point that the festival management should consider. The sustainable business issues covered in this pack include Providing sustainable accommodation for the festival-goers Minimize the problem of transportation for the festival-goers Provide sustainable energy and water supply Providing security services for the festival-goers This guide is intended to help the Glastonbury festival management to plan a successful and sustainable event. In order to secure the characteristic assets and spare cash, it is vital that all angles are economic as well as seen to be manageable (Packer, 68). On the other hand, are you utilizing reused stationery and evading plastic sacks which are typically not biodegradable and have an adverse picture. Sustainable objectives, targets and measures for each chosen issue The main reason this festival takes place is to fund raise millions of pounds for charitable reasons. In a plan to accomplish this purpose, the festival management must come up with several measures that will maximize the number of people coming for the festival. The increment in the figure of persons for the festival asks for more plans to come with a sustainable accommodation plan that will be favorable for all (Moss, Stuart, and Walmsley, 13). Strategies regarding the provision of appropriate accommodating facilities to the increasing rate of audience inflow are formulated below. Construction of Podpads from locally sourced materials Specific objective: The Glastonbury development group will spend significant time in podpads development which is little homes that are based on the property part. These podpads will be constructed using locally available materials to bring awarenes to the festival goers on the need to conserve the environment. Measurable objective: The administration of the festival takes a dynamic part in the whole procedure of building the podpads including site examination, hand craft, grant applications, in house millwork, and prefab and level pack material conveyance and on location development administration. Relevant objective: The interest for the podpads is there, the festival administration has demonstrated the brand is secured and, the dedication to give great client administration is solid. Podpads are intended to be a fun, agreeable and secure answer for the festival goers. Using renewable materials to construct the podpads will bring awareness to the visitors at the festival about the need to conserve the environment. Utilizing by locally available materials will make the podpads affordable for all the guests at the festival. Construction of Bellepads for 2 to 6 people Specific objective: The Glastonbury festival administration ought to give bellepads to 2 to 6 individuals to expand the quantity of guests for the festival. In this respect, the particular target group of onlookers for the accommodation will be youths and additionally grown-ups. Specific objective: These bellepads will likewise be manufactured from by regional standards sourced materials to minimize and reuse utilized material to manage the natures domain. The particular target crowd for the festival will likewise contain both extravagance and excellent podpads and bellepads. Measurable objective: The accommodation administrations are isolated on the premise of extravagance and additionally fantastic with the goal that guests can have their accommodation on the premise of their inclination. Relevant objective: in order to satisfy the customers, the festival management will give visitors a chance to chose from staying on location and off the festival site but under the condition that they are responsible for keeping the environment clean in and out of the festival site. Hand-crafted yurts and bell tents for 2 to 4 people Specific objective: Construction of hand-crafted yurts and bell tents using materials from the previous festivals in order to save money and promote sustainability of the environment. Measurable objective: These hand-created yurts and bell tents give the festival guests a feel of the inn yet continually keeping the guest associated with the festival environment, as opposed to disengaging them from it. Relevant objective: The festival administration ought to work together with association that offer sustainable accommodation, for example, the Pop-up lodging to think of these remarkable tent accommodation which merges the conclusion of Yurts with the sound judgment of bell tents and spaciousness of excess tents. Security services around the accommodation sites at the festival Specific objective: Coordinators of the festival need to plan sufficiently for hazards around the camping sites to make visitors feel comfortable while attending the festival. Legitimate codes and different rules apply to guests wellbeing ought to be addressed. Legitimate arranging and administration can help minimize safety dangers (Dupont, 136). To an extensive degree, this obligation rests with the festival organizers who need to be aware of their obligation of consideration. Measurable objective: Employing private security administrations to screen the festival site for 24 hours is the most ideal approach to guarantee each guest at the festival that their wellbeing is ensured notice that the coordinators of the festival think about their security. The festival supervisors ought to contract the private security before the festival begins for them to direct a careful appraisal before the festival day. Relevant objective: Occasion administrators ought to create a safety plan with the security supplier (Raj, Razaq, Paul, and Tahir, 29). The arrangement ought to incorporate briefings for the security staff prior and then afterward the festival. Festival management will need to guarantee that crowd controllers and private security staff direct 24-hour watches of car parks, toilets and different territories where it is likely that there could be exercises connected with unlawful conduct (Bowman, 32). The Officer in Charge of the nearby law enforcement body must be given notice of the occasion, its area and the quantity of individuals attending. This advisory ought to be given no less than one prior month to the festival. Police ought to additionally be given applicable, contact names and numbers, including the assigned festival administrator and the occasion administration center. Extensive spacious room for better privacy option Specific objective: The festival administration ought to give broad extensive rooms to better protection alternatives for the festival guests who lean toward having eventually alone. There must be acquisition for acceptable extensive structures or asylums for wet or chilly atmosphere; protection against hot and dry days. Dust and hostile conditions like smoke, racket or defilement, must be considered and unwind or smooth zones and sex specific domains. Measurable objective: in order to improve protection and solace of the guests the administration ought to erect rooms with upgraded latrine and shower offices. Procession and RV visitors ought to be supplied with electric and waste transfer alternatives. 24 hour of site security and private stopping administrations ought to likewise be accommodated guests who book in these protection alternatives offices at the festival site. Relevant objectives: These far reaching extensive rooms are more proper for a gathering of kin or individuals who are connected in somehow. Having various spacious rooms would lessen congestion of guests and give the guests a feeling of being a home. Accommodation services with no access to the public Specific objective: Many visitors who come to the Glastonbury festival especially couples opt to have accommodation services with no access to the public. This makes them feel secure and that their privacy is respected. The festival managers should address this issue by constructing more pop-up shelters that are only set for visitors who wish to have their privacy maintained away from the public population. Measurable objective: The festival managers should partner with other facilities that offer accommodation packages that are designed to suit all budgets and that sustain the environment. These partners should bring to the site spacious caravan/motor home and tent pitches that visitors can rent as well as pre-erected tents for camping. Relevant objective: The management should provide staff that will be on hand to make sure that the guests stay runs smoothly and ensure that the environment around the camping sites is kept clean. However, these staffs will leave the visitors in peace to enjoy the festival and Motel facilities. Online booking service for accommodation Specific objective: The quickest and most suitable approach to pay for the festival is by utilization of web booking administration. Voyagers generally will not go to travel organizations or visit administrators to book their accommodation for their trek in view of simple web booking. In the event that you log into the framework, you can pay straightforwardly with Visa, you can print out your flight ticket and affirmation from home (Li, Hongxiu, and Yong, 1046). Measurable objectives: The Internet gives the customers the ability to approach the festival management through websites that give nitty gritty data on the administrations offered and online booking without the use of paper work thus sustaining the environment. Relevant objectives: One of the criticalness of utilizing a web booking framework is that it is open for 24 hour. Consequently, individuals keen on wanting the festival can reserve a spot and pay for their tickets on the web. The festival chiefs ought to think of an online framework that minimizes the workload of their clients. This web booking framework ought to cover all the part of the booking by guaranteeing that that booking must be gotten when there is accessibility of what the client needs (Gössling, Stefan, and Bernard, 14). Online booking should only last for a week in order to give the customers ample time to check on available accommodation options at the festival. It would not be right for a client to book for an open room at the festival just to land at the occasion and find that all the extensive rooms have been possessed. Optional catering and parking services Specific objectives: The vast numbers of visitors who come for the festival have now and again complained of inadequate catering and parking services. This has commenced to deterioration in the abundance of festival goers who have recently come to the Glastonbury festivals. The management ought to come up with measures to deal with this problem one and for all. Measurable objectives: Catering services should be provided by independent shops, set up makeshift outlets as well as small companies. However, this is not adequate to cater for the thousands of festival goers. Therefore, the management should allow the visitors to have optional catering services. Relevant objectives: Allowing the optional catering should come with precautions. Visitors should be restricted from putting on fires in camp sites especially inside the tents. This is because it takes a few seconds for a tent to be destroyed by fire (Knight, 27). The festival management should set aside a site where visitors have optional catering services. On the other hand, ample parking facility should be provided for the extra number of visitors coming to the festival. The management should ensure there are adequate, well-signposted car park and, where conceivable, assign pick-up and set-down regions. Consider sloppy or unpleasant territory and twofold parking issues. Doing this would encourage more visitors who frequently go back when they lack somewhere to park their vehicles. Easy access to the festival Specific objectives: The festival administration ought to think of methods that will make it simple for guests to get to the festival. Doing this will build the quantity of visitors and subsequently bring more back to the Glastonbury festival. Measurable objectives: One way to ease the access to the festival is to provide public transportation to bring people into the festival. This could range from shuttle buses, coaches as well as trains. In addition, at the festival site, there should be sufficient entrance and exit points that would reduce congestion of visitors as they enter the festival site. Relevant objectives: On the other hand, the festival administrators ought to guarantee clear, unhampered and signposted access to main entry and passageways for all vehicles (particularly emergency services) to all territories in location. Consider climate and landscape eccentricities that may influence road well-being. Passageway courses must be satisfactory to address ecological needs and quantities of festival goers anticipated. Relevant case study It has been distinguished the Greenbelt festival gives accommodation administrations to the guests can be considered as a proper illustration where a friendliness association seems to have directed a comparable sort of accommodation activity in arrangement with the Glastonbury festival. The coordinators of the festival have raised numerous appealing tent reservation plans at a somewhat higher cost. This is one of the powerful administration targets of Greenbelt festival through which it plans of drawing in more check of clients (Gibson, Chris, and John, 43). The festival as of now offers two sorts of bundles in particular fantastic and extravagance at diverse rates. In the festival, the guests are given brief accommodation benefits by gathering the inclination of every last one of clients. The festival fundamentally offers pre-erected tents and other neighborhood accommodation benefits by lodging chain. In expansion, the coordinators are likewise distinguished to give convoys, and in addition campervans for the guests. A glamping town with chime tents alongside yurts is likewise sorted out so that the guests are given fitting accommodation administrations. The administrations offered by Greenbelt festival is perceived to be like that of Glastonbury festival as it focuses on a crowd of people of any age and sexual orientation. Implementation advice There have been repeated issues with off-site accommodation offices at Glastonbury festival over the previous years. As an aftereffect of this incessant issues, the following strategies should be carried out to minimize customers complains The festival administration ought to quit giving out any data about off-site accommodation suppliers and rather urge the guests to utilize just the accommodation that they give. A cautioning ought to be put crosswise over to all guests that the Glastonbury administration ought not to be in charge of outsider sites, in this way all guests ought to take additional precautionary measure before reserving any spot to these off-site and obscure campsite suppliers (Berry, Oliver, and Belinda, 19). Waste transfer in a supportable manner is an exceptionally difficult part of accommodation operation. Glastonbury festival makes enormous measures of fluid and strong waste which oblige touchy transfer. Thus, detachment of waste in organic waste and vitality waste ought to be the key procedure of waste administration at the festival. On the off chance that this waste is differentiated legitimately in the natural request about 90% of the waste is recyclable or reusable for the upcoming festival. Conclusion Accommodation offices assume an imperative part in drawing in guests at the Glastonbury festival. Administration movement of obliging moves as demonstrated by quality, rate, assorted sorts of administrations, mixed bag of administrations. On the off chance that an individual who is at the festival can appreciate the accommodation and solaces as he/she has in his home, then he/she is sure to be appended to the festival. In opposite, if a guest winds up with a terrible accommodation experience, he/she is more probable never to come back to that festival. Besides, likewise that occasion will have a negative notoriety around his/her companions, who may have visited the festival. Accommodation has an enormous impact to the Glastonbury festival. It is critical and precarious to the accommodation office at the festival to give proper accommodation to the guests of the festival as per their managing capacity (Shepherd, 12). Hence, it is consistent that the advancement of accommodation ought to be a crucial component of the general arranging methodology of the Glastonbury festival. Disappointment to arrange and control the accommodation division in the festival will imply that the focused on number of guests for the next festival will not be met. Works Cited Aubrey, Crispin, and John Shearlaw.Glastonbury: An Oral History of the Music, Mud and Magic. London: Ebury, 2005. Print. Ballantyne, Julie, Roy Ballantyne, and Jan Packer. "Designing and managing music festival experiences to enhance attendees’ psychological and social benefits." Musicae Scientiae 18.1 (2014): 65-83. Berry, Oliver, and Belinda Dixon. Devon, Cornwall & Southwest England. Footscray, Vic. London: Lonely Planet, 2008. Print. Bowman, Marion. 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Moss, Stuart, and B. Walmsley. "Entertainment environments." Entertainment Management: Towards Best Practice (2014) Packer, Jan. "Designing and managing music festival experiences to enhance attendees’ psychological and social benefits Julie Ballantyne Roy Ballantyne."Musicae Scientiae 18.1 (2014): 65-83. Raj, Razaq, Paul Walters, and Tahir Rashid. Events Management: Principles and Practice. Sage, 2013. Shepherd, John. Continuum encyclopedia of popular music of the world. London New York: Continuum, 2003. Print. Read More