How Idea of the App Urban Plus Fit into the Aesthetic of the Business - Essay Example

The paper "How Idea of the App Urban Plus Fit into the Aesthetic of the Business" is an outstanding example of an essay on business. Hotel Urban is one of the reputed hotel chains of Australia having branches in Sydney, Melbourne, and Brisbane. The paper focuses on the St Leonards branch located in the suburb of North Sydney.

Hotel Urban is wholly owned by the Erdi group of hotels that started its business as a franchisee of Accor Hotels and later branched out to develop its own chain of hotel- Hotel Urban. Hotel Urban St Leonards is a moderate sized accommodation property with about 100 rooms. The hotel is situated in a prominent location of Sydney, close to Crows Nest, Chatswood and Sydney Harbour. Another locational advantage that the hotel enjoys is that, the area is well-connected by various communication facilities such as bus, taxi and train (Erdi Group, 2014; Urban, 2014a; 2014b).

The luxuriousness of the Urban Hotel is reflected in its premium services such as the Tivoli alarm clock, Genovese Coffee, Bang, and Olufsen sound system, cordless phone and Foxtel and broad channel selection. The other services of the hotel include salon facilities, gym services, delivery of fresh milk at door step and so on (Urban, 2014c; 2014d).

The primary products of the hotel include individual rooms consisting of a variety of design and layout. The layout comprises twin rooms with twin beds and standard facilities, standard king room with king sized bed and standard amenities, king balcony room with faculties of standard king room with personal balcony and suite rooms with exclusive facilities such as private balcony, spa and so on. The secondary facilities of the hotel include restaurant, café and spa. The hotel focuses on delivering designer level services with a contemporary touch (Urban, 2014c; 2014e).

 Hotel Urban is home to Sure Café which presents a balanced and relaxing atmosphere for travellers as well as locals. The café serves breakfast, lunch and dinner along with a variety of high quality wine, coffee and other beverages. It also provides home delivery while the in-house stuff ensures that the needs of consumers are dealt with utmost care. The Urban Hotel St Leonards is a 4.5 star hotel that is preferred by not only individuals on business but also those who wants to have a leisure time (Urban, 2014f; 2014g).
The aim of the app, Urban Plus, is to enhance the level of sophistication in consumer experience by increasing their access to the hotel facilities through a single touch. The guests will be able to access a variety of services ranging from booking of conference room to adjustments in lighting and temperature of the room through the app. The app will provide a series of customised choices to the guests which the management will have to abide by. Therefore, the app will deliver a sense of freedom to the consumers in terms of their experience.
 The mission of the hotel is to deliver high-quality comfort to the guests with an urban and elegant touch. The services are provided in such a manner that consumers should be able to perceive the hotel as the next best thing to one’s home. The vision of the company is to ensure continuous improvement in services quality and deliver an enriching experience to the consumers (Erdi Group, 2014; Urban, 2014b).