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Hershey Business Plan in Canada - Case Study Example

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"Hershey Business Plan in Canada" paper argues that the company should perform extensive research on marketing in order to make good decisions. Many factors should be considered so that the risk of investing will have a higher probability of succeeding and benefiting the company in Canada…
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Hershey Business Plan in Canada
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Download file to see previous pages The first location of the company was Smiths falls which the pioneer selected because of adequate labor, direct connection to rail lines, and a plentiful supply of milk and water. At this time, the main markets were Toronto and Montreal but it has grown over the years and is among the largest confectionery company in Canada. The production has grown significantly from as low as producing 200,000 chocolate bars in a day to millions of chocolate bars every day. The company has also diversified in the products they produce in order to capture more customers and increase their sales that directly leads to greater profits. However, it’s the desire of every company to keep growing since the limits of expansion in business are infinite. The Hershey company wishes to continue expanding and boosting its sales and hence the reason for this marketing research.

Each and every company undergoes the uncertainties of the macro environment such as high unemployment rates, volatile markets, and significant debts. In line with this, consumer expectations are changing at a high rate and hence the product lifecycles are at risk. The Hershey Company is therefore expected to be proactive and fight back the uncertainty and volatility through demand-driven supplies as opposed to supply-driven approaches. This kind of approach is characterized with focus on market and consumer for planning processing and production and hence it has the capability of putting a leg up on the competition. This approach will be beneficial to the company since they will be in a position to adjust to ordering, production, and shipping depending on the levels of demand.

Operating a demand-driven supply will give Hershey both tangible and intangible benefits such as a bigger market share and increased revenue (Luther, 2001). Relevance with customers is maintained through product development, cost avoidance, and free cash flow is maintained by reducing inventories and managing shortages (Luther, 2001). Employees and suppliers will be in a position to work together and hence the problem of misaligned objectives will be eliminated. ...Download file to see next pagesRead More
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