Feasibility of Internet Caf - Case Study Example

Feasibility Report on Internet Café Table of Contents Executive Summary: 4 Introduction: 5 Methodology 6 Selection of Research Method 6 Sampling 7 Population 7 Analysis and Findings: 9 Q3. SEX: 9 Q5. Do you own a computer? 11 Q6. Do you have your own personal e-mail address (e.g. hotmail account)? 12 Q7. Where do you most access the Internet? 13 Q8. Email: 14 Q9. Chat (e.g. Yahoo Messenger, Google Talk, Skype) 15 Q10 Discussion group: 16 Q11. Social Media 17 Q12. Gaming Web Sites 18 Q13. Commercial Web Sites for Online Streaming: 19 Q14. Online Assignment: 20 Q15. Online Reference for Education/Knowledge Propose 21 Q16. Shopping (via eBay, Amazon): 22 Q18. No purpose of Surfing: 23 Q19. Downloading (e.g. Pictures, Games, Music, Videos, animation, text software) 24 Q20. Downloading Books (e.g. journals, articles, ppt) 25 Overall analysis of question number 8 – 20 with the help of Mean, Median & Mode: 26 Q21.Time Spent 27 Q22. If you never used internet café then what other sources do you use to access internet: 28 Gantt chart for this proposal: 29 Conclusion: 30 Recommendation: 30 Reference: 31 Appendix: 33 Questioner: 33 Executive Summary: Internet café is a service provider to use internet for their customer, where the customers can visits number of websites and download lots of online stuffs of their personal use. In this report I have tried to figure out what are main purposes of use of internet café and how often people visits for their uses. I also figured out the time spending of internet users in internet café and what are the other sources that people use to access internet. The main propose of this feasibility report to know the time duration to start an Internet Café as a new Business. At the end of this report I have provide I have mentioned the conclusion and recommendations of my analysis on Internet Café. This whole report will help to understand the owners of Internet Café and they should manage their café. So the earning of internet café will increase and what other methods they should use to engages more customers. Introduction: Internet is very popular media through which people are connecting themselves to share and gather knowledge. It is very powerful media, where people can access all desires knowledge from any part of the global. It is bridge through which the world is interconnected. Day by day its demand is increasing and people are engaging to it. It is faster way to share and grab information. There are many cafes in the world, those provide internet for the people to share and grab their information. This type of café is known as Internet Cafe. The first online café was started in South Korea which was called Electronic Café. It was founded by Ahn Sans-Su on 1988 with the help of two computers which was connected via telephones to provide online services. The starting of online café in South Korea made them ahead two to three years from other developed nations (Eng.i-museum.or.kr, 2009). In 1991, online café was introduced in San Francisco, United States by Wayne Gregori and named it SFnet Coffeehouse Network. He used twenty five computers in his coffeehouse (Bryson, 1977). The first fully internet access café was invented by Ivan Pope in London on 1994. He developed a cyber café, in which the users can access full internet to share and gather knowledge from all part of the world (Mulvey, 1994). The internet café created a huge craze among the youths and people. During 90s, Internet café was very popular and many developed and developing nations are started following this. The population of the all nations started to go in internet café and exploring the world via different websites, emails, blogs and many other things. However, the world is evolving and lots of new technologies are arrived. Now the populations of every nation are using internet through their own personal devices like laptops, mobile phones, tablets and many more. These devices replaced the old tradition of internet café. Since these devices are very easy to operate and very secure than tradition styles. The research on internet café will help to analyze the purpose of use of visitors and how the owners of internet café should manage their business. In this report we analyze the various propose of internet café visitors and how often they use the internet café for proposes. It will help to understand the behavior of customers using of internet in internet café. Methodology The report focuses on the on the feasibility of internet café. We will try to analyze the change in the market in the last couple of years. The methodology will aim into the study to start a new business of Internet Café. The analysis done in the next part of the report has been done in the form of percentile for proper generation of the graphical charts. Selection of Research Method We will be doing primary research with the help of questionnaires in order the conduct the analysis. The primary research will help us in getting the first hand information required to conduct the analysis. It will help us in designing the research as per our requirement in order to get more relevant and accurate data. Not just does primary research empower the advertiser to concentrate on particular issues, it additionally empowers the advertiser to have a larger amount of control over how the data is gathered. Thusly the advertiser can choose such issues as size of venture (e.g., what number of reactions), area of research (e.g., geographic zone) and time span for finishing the undertaking. Dissimilar to secondary research where the advertiser may use for data that is not required, primary information accumulations concentrate on issues particular to the researcher enhances the risks that research trusts will be used productively. Data gathered by the advertiser utilizing primary research is there and is by and large not imparted to others. Subsequently, data might be kept avoided contenders and possibly offer a "data playing point" to the organization that embraced the primary research. Sampling For this report we have decided to go ahead with Random sampling for getting the answers for the questionnaires. The reason for choosing this type of sampling is because it will help us in getting unbiased data for the analysis of the report. Additionally this of sampling is the least expensive and hence it will be preferred over other methods. Another benefit of this type of sampling is it consumes very less time and generally the answers received through the questionnaire are accurate and can be easily used for the analysis. Population Based on the requirement of the report, we decided to take the sample size of 70 because of the simple reason that we might not get all the questionnaires so at least we can expect a response from 50 samples. Based on the responses of the questionnaires we will be going ahead with the analysis in the next part of the report. Analysis and Findings: As par the methodology part, we sent this questioner to 70 random people regarding Internet Café to fill to give feedback via email. I got 50 responses out of 70. I analyzed the each sections of questioner with the help excel and draw out the findings and represented these with pie chart and graphs where it being necessary. In this section there are findings and its interpretation of the survey in a sequence order of the questioner. This analysis and findings will help to draw the conclusion of whole report on Internet Café. Gantt chart will present the schedule of whole process to start an Internet Café Business. Q3. SEX: Interpretation: After analyzing the questioners, I found that 57% of males visited Internet Café and 43% were females. Q5. Do you own a computer? Interpretation: I found that, 96% people have their own computer in which only two persons do not have their own computer. This two were female. In others word, 100% males are having their own computers and 9% female do not have own computer. Q6. Do you have your own personal e-mail address (e.g. hotmail account)? Interpretation: I found that only 92% people having email accounts in hotmail, Gmail etc. The people who do not have their email account there ratio is 3:1 in respect of female: mal. So, 4% males do not have email account whereas 14% females do not have email accounts. Q7. Where do you most access the Internet? Interpretation: The most people used internet from their home i.e. 29% and 24% people are students who used internets from their school or university’s computer room. From this section I found that, now a day only 8% people are using internet café for net surfing. Mostly they use in home or other area. Part 2: In this part of questioner I asked people to know the purpose of visiting Internet Café and how often they do used Internet Café. Q8. Email: Interpretation: I found that 27% people used to visit internet café in once a week to check their email whereas 23% person never used to check emails in internet café. However, 22% people used to check email via internet café. Q9. Chat (e.g. Yahoo Messenger, Google Talk, Skype) Interpretation: I found that 32% people visit internet café daily to use chat like yahoo messenger, google talk, Skype, etc. whereas only 8% people never used chat in internet café. However, 22% people visit internet café in once a week to do chatting with their friends and relatives. Q10 Discussion group: Interpretation: People are rarely visits Discussion Group sites in internet café. 13% people never take part in this, whereas 33% people takes part in once a week and 21 % people do several time a day. Q11. Social Media Interpretation: 43% people said that when they visit internet café they use social media several times whereas I found that only 1% people never visit internet café for social media. However, 28% people visit internet café in several times a week to use social media. Q12. Gaming Web Sites Interpretation: 33% people use to visit internet café for gaming website and only 1% people never used gaming websites in internet café. However, I found that 31% people visits several times a week. Q13. Commercial Web Sites for Online Streaming: Interpretation: I found that only 29% people used to visit internet café for several times a week to watch commercial web sites for online streaming. The daily visitors are 22% and once in a day are 17% Q14. Online Assignment: Interpretation: I found that 43% people which are huge in number used to visit internet café for their online assignments, whereas 16% people never visited internet café for online assignment. Q15. Online Reference for Education/Knowledge Propose Interpretation: For online reference, 32% people visit internet café several times a week and the percentage of several times visitors are 28%. Q16. Shopping (via eBay, Amazon): Interpretation: the percentage of online shopping via internet café is 66% whereas I found that only 2% people never use internet café for online shopping and 12% people visits shopping sites in internet café. Q18. No purpose of Surfing: Interpretation: I found via this analysis that 59% has propose of visiting internet café whereas only 2% people visits internet café without any purpose and 22% people once a week visit internet café without any reasons. Q19. Downloading (e.g. Pictures, Games, Music, Videos, animation, text software) Interpretation: 28% people who visit internet several times in a day for downloading pictures, games, music, videos and etc. However, 33% people visit once a day for this task. Q20. Downloading Books (e.g. journals, articles, ppt) Interpretation: For downloading books and journal, I found that only 37% people visits internet café once a day 21% people visits internet café once a week to download journal and articles. Overall analysis of question number 8 – 20 with the help of Mean, Median & Mode: Interpretation: From above line graph I found that, the number of visitors in internet café is several times a day for own work. Q21.Time Spent Interpretation: I found that only 39% peoples spent time ten to thirty minutes duration while visiting internet café whereas on 18% people spent time more than one and two hours in internet café. 23% people only spent zero to ten minutes in internet café. Q22. If you never used internet café then what other sources do you use to access internet: Interpretation: At the end of questioners I asked people that what other device they use to access internet. In this section, I found that 38% people use tablet, 27% people use mobile phone, 24% people personal laptops or computers and others are 11%. Gantt chart for this proposal: Conclusion: In this generation people are rare to visit internet café. Since, this era is very developed and all people are using internet via their personal devices. They only visit internet café for downloading, online assignment or print work purposes. The most reason to visit internet café to do chat with their relatives and friends via google talk, yahoo messengers and Skype. However, there is huge number of visitors for internet café but only for chatting, online gaming, and social media. The other purpose is reduced like surfing, browsing or gathering other knowledge via internet café, because the people use their personal portable devices for these activities. So the time spending in internet café is reduced. Even though, I found that the number of visitors are very high and it will be a very good option to start an Internet Café Business. To start an Internet Café it will take only 24 days, which is good enough and efficient time of duration. Recommendation: Since, all people have own computers and personal portable devices to use internet café. So the owners of internet café should reduced their price charges of internet usages and start something to engages more customers. They can start attractive offer likes some special discount to their regular customers, free coupons of online shopping and reduced in their additional services like print out, scanning etc. Reference: Bryson, M., 1977. SFnet Archive   |   Coffee Bar Network. [online] Sfnet.org. Available at: http://www.sfnet.org/ [Accessed on 5 Jun. 2014]. Burrell, J., 2009. Could connectivity replace mobility? An analysis of Internet cafe use patterns in Accra, Ghana. Mobile phones: The new talking drums of everyday Africa, pp.151--169. Burrell, J., 2012. Producing the Internet and Development: an ethnography of Internet cafe use in Accra, Ghana. Chen, G., Ji, F., Zhou, R., Xu, J., Zhou, B., Li, X. and Ye, Y., 2007. Primary research of activity segmentation of Longmen Shan fault zone since Late-Quaternary. Seismology and Geology, 29(3), pp.657--673. Eng.i-museum.or.kr, 2009. Cyber Internet History Museum. [online] Available at: http://eng.i-museum.or.kr/jsp/sub02/article_list.jsp?no=2&pageIndex=2# [Accessed on 5 Jun. 2014]. Glass, G., 1976. Primary, secondary, and meta-analysis of research. Educational researcher, pp.3--8. Graaskamp, J., 1972. A guide to feasibility analysis. 1st ed. Chicago: Education Committee, Society of Real Estate Appraisers. Houde, A., 2000. Student symposia on primary research articles. Journal of college science teaching, 30(3), pp.184--187. Lindzey, G. and Hall, C., 1965. Theories of personality: primary sources and research. 1st ed. New York: Wiley. Liu, H., Sadygov, R. and Yates, J., 2004. A model for random sampling and estimation of relative protein abundance in shotgun proteomics. Analytical chemistry, 76(14), pp.4193--4201. Massey, L. and Heptonstall, J., 1968. EDP feasibility analysis. 1st ed. Braintree, Mass.: D.H. Mark Pub. Co. Meyer, J., 2003. Questioning design and method: exploring the value of action research in relation to R\&D in primary care. Primary Health Care Research and Development, 4(02), pp.99--108. Mulvey, P., 1994. Cyberia article in The Bulletin 6-Dec-94. [online] Web.archive.org. Available at: http://web.archive.org/web/20080308202721/http://www.xs4all.nl/~sjongens/cyberia/ [Accessed on 5 Jun. 2014]. Qiu, J. and Liuning, Z., 2005. Through the Prism of the Internet Cafe Managing Access in an Ecology of Games. China information, 19(2), pp.261--297. Yuxiang, Z., 1998. Primary research on forecasting problem of time sequence in geotechnical engineering.Chinese Journal of Rock Mechanics and Engineering, 5. Appendix: Questioner: Internet Cafe Questionnaire 1. Name 2. Date of Birth 3. Sex Male Female 4. Age 5. Do you own a computer? Yes No 6. Do you have your own personal e-mail address (e.g. hotmail account)? Yes No 7. Where do you most access the Internet? Home Library Internet Cafe Computer Room Other (please specify) What are the reasons of your visit to Internet Cafe and how often do you used it? Never Once a week Several times a week Once a day Several times a day 8 E-mail 9 Chat (e.g. Yahoo Messenger, Google Talk, Skype) 10 Discussion Groups/ News Groups 11 Social Media (e.g. facebook, google+, tweeter) 12 Gaming Web Sites 13 Commercial Web Sites for Online Streaming (e.g. YouTube, television websites, sports websites) 14 Online Assignment 15 Online Reference for Education/Knowledge Propose 16 Shopping (eBay, Amazon) 17 No purpose of Surfing 18 Downloading (e.g. Pictures, Games, Music, Videos, animation, text software) 19 Downloading Books (e.g. journals, articles, ppt) 20 Listening to songs through online steaming via radio stations or music websites 21. Time Spent: 0-10 mins 10-30 mins More than 30 mins More than 1 hr More than 2 hr 22. What other sources do you have used to access internet? Mobile Phone Personal Laptop/Computer Tablets Other Devices (please specify) ______________________________ Read More