Strategic Analysis on Yorkshire Tea - Case Study Example

The paper "Strategic Analysis on Yorkshire Tea" is a perfect example of a case study on business. A Company Brief History Yorkshire Tea is one of the leading business enterprises in the tea industry which manufactures a blended brand of black tea that is primarily produced by Bettys and Taylors of Harrogate. The business of Yorkshire Tea has founded in the year 1886, around 13 decades ago, in Harrogate, Yorkshire, England by two brothers naming, Charles and Llewellyn Edward Taylor, who were the sons of one of Yorkshire pea dealer during those times and a master grocer.

However, these brothers initially set up the small business of tea and coffee that was primarily engaged in importing those products and then locally distributing and selling them in their traditional market, before actually forming and establishing the business today, known as Yorkshire Tea. Some of the varied branded products of Yorkshire Tea are; Original Yorkshire Tea Luxury blend Yorkshire Gold Yorkshire Seasonal Decaffeinated Yorkshire Tea for Hard Water Over and above a wide variety of tea manufacturing, Yorkshire Tea is also presently associated in the production, distribution, and marketing of certain ancillary products including, cakes, fruit loaves, biscuits, which are sold as the contemporary products of the Company over its tea manufacturing.

Thus, Yorkshire Tea is among the world’s fast growers and distributors of tea along with the insight into change in its organizational culture and meeting the demand of their products on a consistent basis (Robert, 1998). Assignment Purpose The key purpose of this assignment is to enable the Yorkshire management to give a clear view of the various channels and pathways of strategic frameworks and structures that are available to them. How various strategic models and tools can be successfully applied and implemented into the present scenario of Yorkshire Tea working or operational levels in order to open certain and definite future prospects of growth in the Company’s favor.