Managing International Trade - Case Study Example

The paper "Managing International Trade" is a wonderful example of a case study on business. Boots UK is a pharmaceutical company that is headquartered in the UK. The company has been in operation for a few centuries and this has made it one of the most prominent companies in the industry. The company's corporate-level strategies, business-level strategies, and product-level strategies are all endeared towards developing this into a company that is purely expansive and able to venture into new markets and operate effectively.

This is supported by the fact that the company operates in a fully grown pharmaceutical industry in the UK. As a multinational, the company operates in several markets all over the world. This operation has given it economies of scale making it acquire and merge with other probable companies that have similar strategies. The practical example of a merger was the one with Walgreen Company of the USA. The industry analysis indicates that the doctors in the industry have very high levels of strength and purely dictates the cost of the drugs.

The suppliers have little power because the industry is ruled by a few very large companies that clearly dictate what goes on in the market. The profile of the Chinese market indicates a mixture of development and current progress. With over 3500 firms, the industry looks competitive but not as developed s the western industries. Swot analysis of the company, therefore, indicates that it has the financial power to venture into the market. The selection of the country of entry, therefore, starts with a collection of five countries; Japan, Malaysia, South Korea, India, and China.

With these, and by use of certain variables especially the economic variables, it is decided that china is the best company to venture into and develop an external international market. Boots UK Limited is a pharmacy chain company in the UK and is a subsidiary of Alliance Boots, a parent company formed in 2006 after the merger of The Boots Company PLC and the Alliance Unichem PLC. The company was however established in 1849 by John Boot. The company has come through a collection of procedures to be what it is today.

In 1860, Jesse boot used to help his mother run their herbal shop in Nottingham. In 1883, the company became Boot and Co. ltd, then Boots Pure Drugs Company in 1888. It was sold to the American drug company in 1920 but in 1933, it was sold back to British operations. The 1960s saw the company diversify into research and manufacturing of drugs with the development of the Ibuprofen painkiller.