The Analysis of Armand de Brignac Brut Gold as a Designed Object of Desire - Report Example

The analysis of Armand de Brignac brut gold as a designed object of desire The analysis of Armand de Brignac brut gold as a designed object of desire Introduction The creation of different objects of desire has taken place since 1750. They have been a part of design and the society since they serve as the most vital contributions to design in the history of the most current years. The major focus of most objects of desire includes their appearance in the form of consumer goods. These were found during the 200 years within which the mechanized production was introduced. It encompasses both this introduction during neo classical times by Josiah Wedgewood where pottery was industrially manufactured and the development of varied forms of wireless creation. These examples are given with a varied range from penknives, computers, sewing machines and railway carriages. The concept of objects of desire serves as a new way of opening up to encourage the man-made world around human beings. Armand de brignac brut gold This is a mass produced product that is currently in the market. Its production is taking place in large quantities. Its main origin is an area in contemporary design. The main method that is applied in their distribution is the multi vintage style and not the vintage prestige style which is mostly applied by most of the champagne houses that include the Louis Roederers Cristal and the Moët et Chandons Dom Pérignon. It is considered as the number one and the best champagne in the world. This was established in one of the wine tasting contests by a number of wine critics and sommeliers who made no doubt when they were invited to taste over 100 champagnes blindly. According to FINE magazine (2009), Armand de brignac brut gold was able to emerge as the top finisher in this competition. In this sense, it is the best champagne from connoisseurs. According to the jury this product was extremely smooth, with a creamy taste and a fruity touch that made it the most appreciated among others. This product that is considered a noble blend reveals the palates after the aging for nine months in a barrel that is made from oak. It is in addition to its texture which the jury found to be deliciously creamy and with a great depth of palate that leaves an impact of a silky finish and which can last long enough. The Armand de brignac brut gold is a superb example of singular prestige champagne (PRWeb, 2009). This product like any other champagne product is produced with a special vintage selection of a variety of grapes. In particular, the Armand de brignac brut gold is produced from a blend of three distinct varieties of grapes which are Pinot Noir, Pinot Meunier and Chardonnay. As such it only makes use of grapes that are rated as Premier cru or Grand cru only. These unique combination makes Armand de brignac brut gold a special cuvee that is created from the producers of Cattier champagne. The Cattier business is a family business that has been involved in the cultivation of vineyards since 1793. Since this time, they have been in a position to prepare their own champagne since 1918. This Cattier family in partnership with the Sovereign brands that is based in New York City as a brand was later introduced in the year 2006. As a family business, it has always offered high quality champagne though produced in limited numbers. However, with the Armand de brignac brut gold the new generation from Cattier has resulted into a luxury cuvee that bears contents which match both its reputation and price (Keller, 2006). The Armand de brignac brut gold is contained in bottles that are emblazoned in gold metals. The bottles in which it is sold are also opaque and made from metals. They possess two embossed aces of spade. It is also packaged in a wooden case which is made of black lacquer. It is thus a great appeal to those who love flashy luxury. In addition, it also has a blend that is likely to impress a number of connoisseurs. The prices of this Armand de brignac brut gold range from about 300 Euros up to 7500 Euros for the bottle with a capacity of six liters Description of the wine This wine is considered to be a non-vintage from champagne in France. Armand de brignac brut gold has been found to be complex in a marvelous way. It also possesses a full body that also has a bouquet that is not only lovely but fresh. It bears a character that is made of racy fruit and sumptuous since it is integrated with the subtle brioche accents of the wine. Symbolic identity The Armand de brignac brut gold has been found to be a major symbol of the luxury, fame and popularity related to a number of sectors. This is brought out by the idea that it is a flagship cuvee that acts as the sole example of the tradition of the Brut champagne. The various Armand de brignac brut gold champagnes are marketed in different and selected markets. It is thus a symbolic element of the prestige cuvees that signify the kind of expertise in winemaking that is exemplified and unmatched. In this sense, therefore it brings out the true passion associated with making of champagne. Thus, Armand de brignac brut gold is colloquially known as the “ace of spades” after the symbols that make up its logo. The very initial brand of this product to be manufactured was of a distinctive nature in the sense that it could be easily identified due to its gold bottle that contained the pewter label that contained the ace of spades. There are two other types of cuvees which comprise of a rose and a blanc de Blancs, which were made purely of 100% Charnnoday and were produced and released in 2008. The original name of Armand de brignac brut gold, which is “de Brignac” was registered in the years 1940 and in the early 1950s as was indicated by Jean-Jacquis Cattier. At that time, it was his mother’s choice of name. However, the name was dormant as it was not put into use for a number of decades. In the year 2006, it was revived to be used for a new brand of champagne. This was mainly because the Comité Interprofessionnel du vin de Champagne (CIVC), which is an industry group in French sets out a requirement that for wines to be considered as champagne it is the existing brands that have to be used. With this great symbol, the drink obtained a high degree of fame initially in the music industry. This was displayed by the debut album, which was released by Jay-Z. This had the title “Show me what you got”. This was in around October during the late 2006. In order to represent the dignified nature of the product, it was presented in a gold bottle that was designed in a distinctive manner. It was then wrapped and packed in a silver suitcase (Helm, 2006). Subsequently most of the wine bottles of the Armand de brignac brut gold have appeared in a number of hip hop videos with the title of ace of spades to signify the nature of championship and win that it represents. Conclusion Most individuals have been greatly involved with various types of designs and art that is related to a number of products. This fascinating aspect is especially associated with most objects of desire. For instance, it is this that makes the discovery of Armand de brignac brut gold a memorable and wonderful experience. References FINE Champagne Magazine. (2009). The Best Champagnes of the Year – a Golden Surprise! Helm, Burt. (2006). "Is the champagne in the Jay-z video for real? Its complicated." Bloomberg Businessweek, Brand New Day. Keller, Greg. (2006). French Bubbly Garners Hip-Hop Cred. The Wall Street Journal PRWeb (2009). Armand de Brignac Rated the Worlds #1 Champagne Read More