Safety Plan for Georgetown ATV Company - Essay Example

Mission Statement…………………………………………………………………………………3 Value Statement…………………………………………………………………………………...3 Organizational Objectives and Strategies…………………………………………………………4 Safety Procedures………………………………………………………………………………….5 Customer Feedback Policy………………………………………………………………………..7 Mission Statement Georgetown ATV Company desires to offer customers an experience of a lifetime while ensuring their safety. The company takes safety very seriously because the ATVs (All-Terrain Vehicles) have the potential to cause serious harm to our customers, which would affect the reputation of our company. Georgetown ATV Company is also very concerned about polluting the atmosphere and so the ATVs only use LPG rather than gas. The company's mission statement assures customers that they will have an enjoyable and safe time riding on our racing tracks. Our mission statement is "Your Safety is our First Priority." Value Statement Everyone who works at Georgetown ATV Company is expected to adhere to certain principles in order to uphold the quality standards that the company wishes to meet. These are the following: Friendly and kind nature towards customers at all times Team collaboration Appropriate chain of command Looking out for safety of others Being proactive in safety ideas Organizational Objectives and Strategies The company desires to create an environment that is conducive for a good time for the customers. This means that it must be safe for families to come and enjoy themselves because this is a key growing demographic of our target market. ATVs are seen as a good way to teach young kids how to command a vehicle, so it is really important that kids feel safe enough to push their boundaries. Apart from young families, the main target market that our company caters for is young guys aged between 15 and 30. This demographic makes up more than half of our customer base, so it is important that this group is catered for. However, this target group always presents some challenges because they are the least likely to listen to any safety procedures as they either think they won't get hurt or they know everything already. Also more than half of the accidents that occur are within this customer group because of the aforementioned reasons. The company foresees the customer market for the ATV or off-road industry growing significantly in the coming years. Previously this was a sport that only the experts would participate in, but now it is becoming more common among everybody. This also means that there are many customers who are new to ATV racing and so they are more likely to make mistakes when they first get on the course. Because of this, we have to make sure that the customer is really ready to ride an ATV before they get on the course. Even after that, we still have to make sure that they will not hurt themselves or endanger other riders. For this reason, we limit the number of riders for each course so as to lower the risk of accidents occurring. We also have three (and very soon there will be a fourth) tracks so that we can divide customers up based on their ability with riding an ATV. Safety Procedures When the customers first arrive at our company, we sit them down in front of an instructional video that will show them the dangers of riding ATVs and what behavior is acceptable once they are out on the course. After we have shown every customer the video, we ask them to fill out two forms. The first one assesses their ability and it is from this form that we figure out to which track should each customer go to (beginner, intermediate, advanced). After we have assessed their ability, we then give them another form that they will need to sign. This is a safety procedure form and the customer needs to acknowledge that they have read the form fully and understand what may happen out on the course, what kind of behavior is not acceptable, etc. The purpose of this is to protect the company in case there is an accident caused by the customer's own doing. We can show them that they agreed to participate after watching the video and also signing the form. Before the customers get out onto the course, we have to give each of them a helmet, arm pads, knee pads, etc. The reason for this is to minimize injury in the case that a customer has an accident. Once the customers get out on the course, we get one of the employees to show everyone the course so that they know what to expect once they get out there, such as sharp corners, obstacles, etc. Then for each customer we have them sit on the back of an ATV while one of the employees drives them around the course. This is done to ensure that they familiarize themselves completely with the course. After that we let the first customer go around the course by themselves. If they make it round one lap adequately, then we allow another customer to go. Each track is between 1 and 2 miles long, and we only allow 6 riders to go on each track at one time. Once everyone is on the track, we can keep tabs on them by looking at the televisions in the main safety tower. Each track has multiple cameras situated so that we can see the customers at all times. If a customer is involved in an accident, or they are having trouble, then we have the ability to sound an alarm and this is the signal for all of the drivers on that track to stop so we can tend to the affected driver. Customer Feedback Policy After the customers have finished their time with us, we debrief them all together and this is an open question time where they can ask us any customers. Once this has finished, we give the customers a feedback sheet where they can offer a range of opinions, such as what they enjoyed, how we could improve their experience, but most importantly what could we do to further ensure their safety. There is also a box where customers can lay complaints if they feel their experience was not totally safe. Any safety complaints are taken very seriously and we have a safety officer whose sole task is to look into these types of incidents. The safety officer is not officially attached to our company, so there can be no conflicts of interests. It is the safety officer's job to conduct an investigation into each safety complaint and then report to the general manager. If it is recommended from the safety officer that the company should pay compensation for any injuries sustained by customers, then of course the company will follow through with that. Read More