Customer Satisfaction, Retention and Loyalty at Emirate Airline - Case Study Example

This term paper presents the outcome of a marketing simulation, which was undertaken as a brand manager for the introduction of the new product, PirateEye.... The marketing simulation was taken on a medium-term basis, comprising of six clear years of brand strategies and projections.... hellip; The major aim that characterized the six-year marketing plan is to ensure that at the entry point, the company takes charge of 30% of the existing market and grow this percentage up to a level of 37%....

In 1987, Malaysian Airlines System introduced “Esteemed Traveler” loyalty program emphasizing on its commitment to customer services.... The author of this essay "Malaysian Airlines retention Strategy" touches upon the marketing strategies of Malaysian Airlines....

Example: EasyJet the European low-cost airline.... The main point of difference between Balanced Scorecard and general management systems/tools is that these general management tools focus primarily on the financial performance of the firm and that too But in Balanced Scorecard the performance of an organization is looked into from a broader angle which spans over perspectives like: Financial, customer, Internal business process, Learning and growth.... The main angles or points of discussion for the organization under the ‘customer perspective' are identification of their target customers and also their won value proposition which would attract the customers....

Subsequently, the only way to boost the sales was to gain customer confidence and loyalty.... In order to gain customer's satisfaction and loyalty, the airline industry initiated to make use of the marketing mix and its 7Ps.... Now… However, the airline industry at present is in a very competitive phase.... Every airline is on the run to establish its niche in the global market.... The tension prevailing in the airline In order to sustain in the competitive global market, the airline services significantly needed to acquire great proportion of loyalty and satisfaction from the customer....