Need a Business Plan - Essay Example

Kimberlys Candles, Inc. Business plan al affiliation Kimberlys Candles Inc. Business plan I. Executive summary Kimberlys Candles Inc. is the product of entrepreneurial inspiration that renews that innovations, styles and approaches used in the candle making industry. Kimberlys Candles Inc. runs under a tactical focus that contributes to out potential and mature market sections, small enterprises and high-end office clientele. The following business plan offers a systematic program for fostering our sales, gross periphery and overall revenue. II. Objectives Kimberlys Candles Inc.

aims at touring our consumers and analyzers of the candle–producing industry to a world of perfumed candles, fragrant bears, air fresheners, candles tartlet and burners. We seek to stand out in the existing competitive industry. Kimberlys Candles Inc. looks forward to providing consumers with products that improve the settings of common households, appearance and redefining casual home environments. The current candle-making market focuses on selling their products in stores and physical delivery.

We want to change the perspective by negating our business and customers to viewing the products on our website. Selling online will expand the market of our business and increase the periodical returns. III. Mission Kimberlys Candles Inc. has been established on the presumption that the owners of the entrepreneurial idea meet the demands of the consumers. Providing all these products should implement and exploit teamwork since the making of most products requires manual effort. We do not essentially apply an individual prospect for our workers.

Owners of Kimberly’s Candles Inc. are smart business people who are not mostly focused on dominating the market, but making quality candles and other fragrant products. We also need to contract our quality retailers and vendors, as they employ other expert service contractors, as trusted allies. IV. Keys to success We run certain key success aspects that significantly minimize the risk of requiring costly alterations of the direction of the business. The main success factors include: Selling every product with turnover This can be accomplished through the assessment of each commodity sold by the business.

This way, the business is able to determine if its operating at a profit or loss. Continuing the reduction of product cost A decrease overhead expense is always part of the objective of the business, with the evaluation of the costs of materials and substances required to make the candles and scented products. Coming up with new products and sustaining high quality We make guaranteed products while reacting to the needs of the clients and maintaining excellence in the handmade products. Maintenance of the mature market It is extremely urgent that we introduce additional effort to guarantee the business’s main customers.

Produce and sustain maximum level of customer contentment Kimberlys Candles Inc. needs to maintain ultimate consumer contentment through the provision of the best commodities that are more than the customers expected of us. Satisfied customers will most likely come back for different or similar products. V. Company summary Kimberlys Candles and more online candle shop are run by the inspiration of the owners since they make products that correspond with their likelihood. The business mainly focuses on the production of high quality tart, perfumed oils and dyes used by any customer.

Since every product is manually crafted, health and environmental safety is a paramount concern. Therefore, Kimberly chooses to sue lead-fee wicks for the candles to be conservative and health conscious. VI. Company ownership Kim and Michael Edwards are the owners of Kimberlys Candles Inc.; a family owned enterprise. Kim and Michael Edwards are the key decision-makers for the organization, making the major decisions and contracts for material orders for the workers. The family is committed to making candles of outstanding quality, and upholding legitimate business, while looking for other means of amplifying revenues. VII. Company history Kim started making candles in 2001 as a leisure pursuit.

She always had a passion for candles despite tae fact that she could never allocate the most suitable scent for all innate candles. To find this fragrance, Kim experimented with diverse tarts for making candles. Kim used bees, soy and palm wax. She discovered that the palm wax was the most suitable and her preferred one. The wax had a featherlike appearance and hard texture tat made it hold its beautiful color and strong scent. She used the wax to make presents and appease her relatives and pals only.

Afterwards, what began as a part-time pursuit ended up being a business began by the family, and other people began buying them. Kim and Michael Edwards looked forward to an online store and marketing span. VIII. Products and description Currently, the use of aromatherapy indispensable oils provides a fragrance for the candles that perfectly suit the choice o the customer. We make assure the customer gets the correct indispensable oils instead of simply getting any other scent. The indispensable oils we use for making candles provide the wanted scent when burning, well designed to blend with any tart that is used with them.

We have provided customer with the freedom to choose to any indispensable oils that foster relaxation, or possibly one that can aid the customer to sleep. We also provide the customer with an extensive variety of choices that assist in the selection of their precise candles, perfumed bears, air fresheners, candles tart and burners. IX. Sales literature Duplicates of our booklets and commercials are linked as addendum. From such an approach, we look forward to modifying the information of or literature and guaranteeing the sales of the other products rather than candles. X. Sourcing Our production expenditure constitutes part of the periphery squeeze.

As competition on cost rises, the clutch amid other rival candle makers into channels and end-users ultimate purchasing costs carried on. XI. Industry analysis Small entrepreneurs are familiar with purchasing from vendors who go to buy scented candles at their stores. Such customers look forward to machine-made candles, perfumed bears, air fresheners, candles tart and burners. At Kimberlys Candles Inc., we believe that perfection comes from art composed by the human hand. Therefore, all products made from our business are handmade to suit the preferences of the customer, hence increasing our market span and sales. XII. Market analysis: strategy and implementation approach We are able to distinguish ourselves from other candle-making businesses because of the unique nature of the products made manually.

As an enterprise, we need to come up with a strategy that offers apparent and practical options of targeting our market without the cost-only selling motive. XIII. Marketing strategy The marketing strategy employed by the owners is the main approach for getting customers. The marketing approach used by Kimberlys Candles Inc. emphasizes the [products and support made towards the customer’s preferences, putting together a relationship business and concentrating on small business and high performance online stores, with the chief target markets constituting of online buyers. XIV. Promotion strategy We rely on the internet to obtain and grasp majority of customers looking for scented products.

Our website offers advertising as the main approach towards arriving at new buyers. Newspapers and magazines will boost collateral in our stores, selling the stores and not just actual accounting books and discount pricing. References McKeever, M. (2010). How to Write a Business Plan. Michigan: Nolo