Company Strategic Analysis: Starbucks Corporation - Case Study Example

This essay aims to provide the detailed analysis of starbucks company operations and critically assesses its market entry strategy in China.... starbucks is an internationally acclaimed brand of coffee and other beverage products.... hellip; This essay mainly focuses on the evaluation of the effectiveness of the business processes, that starbucks company utilizes in the globalized world of today.... To increase its market share in China, starbucks needs to have a detailed customer profile depending on the targeted segments, as a part of its long term strategy in this market....

A marketing quantitative analysis performed by Hughes (2009) of Fast Lube corporation revealed that the longer a customer is retained the more the person spends annually with the company.... A high customer retention rate adds value to a company because these customers represent future stream of revenues that the company can achieve with minimal marketing investment.... There is a basic marketing rule that states that 80% of a company's sales come from 20% of their customers (About, 2009)....

starbucks corporation.... starbucks' mission statement is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (starbucks, 2011, par.... In this regard, the long term objectives of the company in terms of the seven areas of profitability, productivity,… Profitability: “starbucks is targeting International revenue growth at a compound annual growth rate of 20 percent over the three-year period Section Current Long Term Objectives of starbucks starbucks' mission ment is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (starbucks, 2011, par....

Large companies such as starbucks Café also utilize financial and strategic planning on a recurrent basis.... billion which represents an improvement of 11% in comparison with the previous year (Annual Report: starbucks, 2011).... starbucks is a very socially responsible company.... tm Annual Report: starbucks (2011).... Most strategic plans foresee three to ten years into the future, but managers can also use strategic management tools to make decisions associated with the day to… “Strategic management consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages” (Eca)....

The paper starts by outlining a brief history of starbucks and this is followed by an outline of its current position and strategy.... Initially found in 1971 in Seattle… y three academic colleagues, starbucks became a force to reckon with in the coffee industry in 1987 when Howard Schultz acquired the company and became the first CEO who has developed it to the stage it is right now.... According to its FY11 Annual Report, starbucks is the premier Information obtained from its official website shows that the company is guided by its cornerstone value which is to “build a company with a soul....

McDonald has built a competitive edge through robust Strategic Performance Management that aligns the performance of its employees to the corporation's strategic objectives and organization's vision.... In addition, the corporation understands that, there is a need to keep continuing monitoring its business external environment (competitors) to ensure that it formulates the most relevant strategies to promote and cope with stiff competition (Love, 1999).... The corporation further analyses competitors' characteristics as serving the same customers, having superior or same technologies in products preparation, similar distribution channels, and same target market....

Strategic Analysis Of starbucks corporation.... In this memo he cautioned that starbucks' attraction was being eroded.... He emphasized that over the past decade, the company had expanded business from 1,000 stores to more than… This had necessitated decisions that had resulted in the dilution of the starbucks experience, and the commoditization of the brand.... In addition, several of Commoditization of starbucks of the of the Commoditization of starbucks Question One starbucks can prevent its product from being commoditized....

The purpose… this essay paper is to describe how starbucks corporation and its substitute have managed to stay dominant against their competition during and after the recession (Higbee, Liaw, Ting, Tjho, & Ton, 2008). The recession is an economic period through which industrial activity Starbucks and their Substitutes Starbucks and their Substitutes.... The purpose of this essay paper is to describe how starbucks corporation and its substitute have managed to stay dominant against their competition during and after the recession (Higbee, Liaw, Ting, Tjho, & Ton, 2008)....