The Character of the Tourism Business - Research Paper Example

The tourism industry can succeed only if the number of consumers increases. Changes have to be brought in with a strategic marketing approach. Conventional marketing ways have to be replaced by modern approaches. The goods and services have to be planned according to the desires and requirements of the customers. The industry must pay attention to the people who wish to accept their services rather than focusing on the whole population and must expand marketing activities that will help to attain their industry objectives.

The South Downs National Park covers an area of 1600 square kilometers. It is the tenth one which has been chosen as a national park and it has gained increasing significance and a large number of visitors visit here because of its ecological beauty and its rich heritage. The State has taken a variety of steps in order to safeguard its rich heritage and also to make it one of the best spots even though there has been a large number of opposition from various quarters. “There are two main types of protected landscapes in England and Wales.

These are Areas of Outstanding Natural Beauty (AONB) and National Parks. There are 40 AONBs and 11 National Parks in England and Wales. The area we call the South Downs includes the Sussex Downs and East Hampshire Areas of Outstanding Natural Beauty”. (Geology of the south down: Protecting the landscape, 2010). The national park consists of rare species of certain animals which are not found in any other region. Hence there is a need to take probable steps in order to preserve and protect the wildlife here and provide a favorable condition of life to these animals. .“One of the key general principles for the establishment of a National Park is that it should be close to centers of population and should offer recreational opportunities for people from all social and economic backgrounds – including the disabled.”