Toyota Motor Manufacturing in the United States - Case Study Example

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Summary

This paper "Toyota Motor Manufacturing in the United States" discusses Toyota’s luxury car brand that is facing declining sales and profitability in the UK. The automobile industry is passing through a difficult phase as current global financial crises have an impact on its profitability…

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Subject: Business
Type: Case Study
Level: Undergraduate
Pages: 10 (2500 words)
Downloads: 1
Author: jovanifranecki

Extract of sample "Toyota Motor Manufacturing in the United States"

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8 million car export to the united states within the period of two years (p.... It created a separate company called New United motor manufacturing Inc.... (NUMMI), with an objective of producing at least 200,000… In order to address its dwindling sales, General Motors partnered with toyota to manufacture small cars, which were in demand during the period due to rising fuel cost.... toyota is also using the venture as an opportunity to penetrate and While the partnership entailed several economic benefits such as enhanced efficiencies, it became problematic because of the perceived coordination of pricing and other behavior that were feared to lead to anticompetitive practices....

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