Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Organisations in the Engineering and Technology Environment: Singapore Airlines - Case Study Example

Comments (0) Cite this document
The "Organisations in the Engineering and Technology Environment: Singapore Airlines" paper is a case study of Singapore Airlines to identify such problems that might hinder the successful working of an organization and what the possible ways to avoid them could be…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Organisations in the Engineering and Technology Environment: Singapore Airlines
Read TextPreview

Extract of sample "Organisations in the Engineering and Technology Environment: Singapore Airlines"

Download file to see previous pages In those days, just three flights per week, to Kuala Lumpur, Ipoh, and Penang, were all that the people in Singapore were privileged to. There were very fast developments in the situation in a span of two decades. During this period, Singapore’s Kallang Airport gained international exposure and started making huge additions to its fleet. Soon after the birth of the Federation of Malaysia on February 1963, the Malayan Airlines came to be known as the Malaysian Airlines, and in 1966, it was renamed the Malaysian-Singapore Airlines. But, in 1972, fifteen years from the day it was founded, Singapore Airlines split up with Malaysian Airlines and acquired a separate identity.
This split, however, helped the airlines to take its decisions itself and the company was able to implement many innovative schemes which helped it not only to gain greater popularity but also to expand its business by a far greater extent than its Malaysian counterpart. The airlines that started off with just a single plane that took off just thrice in a week some six decades ago, has today managed to develop quite a large and advanced fleet today, that covers 93 destinations in 38 countries.

However, the success of any organization depends upon a number of factors. In spite of thorough and regular research programs, many organizations haven’t been able to succeed in their fields. There still remain some intrinsic problems that many fail to notice initially but which become prominent as time passes by.

Organizational Structure is an ordering among a group of people who coordinate among themselves for achieving a predetermined target. A good organizational structure plays a major role in the maintenance of discipline in a company and hence, is very important for a smooth run because a proper and clear hierarchy not only distinguishes among the different duties that different people should perform but also makes the best use of a person’s potentials. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Organisations in the Engineering and Technology Environment: Singapore Case Study, n.d.)
Organisations in the Engineering and Technology Environment: Singapore Case Study.
(Organisations in the Engineering and Technology Environment: Singapore Case Study)
Organisations in the Engineering and Technology Environment: Singapore Case Study.
“Organisations in the Engineering and Technology Environment: Singapore Case Study”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Organisations in the Engineering and Technology Environment: Singapore Airlines

Singapore Airlines External Factor Analysis

Singapore Airlines, initially the Malaysia-Singapore Airlines, started operations as an independent airlines company in 1972. The company has gained a strong position in the airline industry and the route network now has expanded to over 90 destinations in more than 40 countries. The company has been able to achieve competitive advantage through product and experience based differentiation as it pioneered the concept of entertainment and innovation in flight. It was the first airline to introduce hot meals, alcoholic and non alcoholic drinks, fragranced towels, and video on demand for the cabin crew members. The crew members are youngest in any airline industry in South Asia and they use the “Singapore Girl” as the symbolic repres...
8 Pages(2000 words)Essay

Strategic Management in Singapore Airlines

...?Running Head: Strategic Management in Singapore Airlines Strategic Management in Singapore Airlines Institute The aim of this research report is to analyze briefly Singapore Airlines strategic management profile. To report the name of the minds whose policies have led to the continuous success of this airline in today’s competitive environment. This research report introduces airline industry in general and Singapore Airline in specific. It includes a brief history of the company. However, the focus is on the mission and vision of the company and on the profile of Board of Directors, which run the strategic management of the company. Current marketing strategy of the company is also under discussion. Introduction Air travel...
5 Pages(1250 words)Research Paper

Ethics of Singapore Airlines

...Ethics of Singapore Airlines Abstract This paper attempts to explore whether Singapore Airlines, one of the most successful global airlines in the world, can be labelled as “ethical” and “socially responsible.” During the past few decades, the airline has made great strides for reducing its fuel consumption and carbon emissions and to protect the environment through Harpan initiative and others. The company has also made generous donations to various arts, sporting and educational activities. However, when compared with the social responsibility activities of other airlines considering their profitability, it appears that Singapore Airlines has been lagging behind. It appears that Singapore Airlines has been accused of some unethical...
7 Pages(1750 words)Research Paper

Engineering and Technology versus the natural Environment

... Submitted: Engineering & Technology versus the Natural Environment There is a fundamental conflict between the aspirations for a civilised life and the maintenance of the natural environment. This conflict lies within the opposition of the inherent definitions of the terms ‘civilised’ and ‘natural’ and the necessary conflicting conditions under which each is attained. While mankind has lived in the purest of natural environments for thousands of years, the advancement of modern technology and a vast accumulation of physical knowledge has changed the standards of what many in developed countries consider to be normal, civilised and necessary. This change in human expectations about their environment is both due to external influences...
4 Pages(1000 words)Essay

Operations & Quality Management (Singapore Airlines)

...Running Head: OPERATIONS AND QUALITY MANAGEMENT Operations and Quality Management of Executive Summary Singapore Airlines (SIA) is constantly accepted as the world's "most excellent" airline. It is repeatedly voted "best business rank", "best cabin squad service", "best routed foodstuff", "best for timekeeping and security", "best for dealing voyagers", "best air goods mover" and "Asia's most respected firm". As well as being the "top", SIA is also one of the most gainful airlines. The company's higher management gives details how their client service gain has been sustained; exposing that customer contentment need not essentially be traded off for effectiveness. Singapore Airlines have had a never-ending profit band since its foundation...
6 Pages(1500 words)Essay

Workforce Management of Singapore Airlines

...Workforce Management of Singapore Airlines       The history of Singapore Airlines dates back to October 1972 when Malaysian-Singapore Airlines Ltd. was broken down to form Singapore Airlines and Malaysian Airline Systems. The growth of the Airlines Company can be traced from the fact that it grew from being the fifty-seventh largest airlines in 1969 to the ninth largest airlines in 1979. Singapore Airlines – Workforce Management       The Cabin Crews in Singapore Airlines are given a strategic importance by regarding them to be an integral part of their service offerings. In the light of the above statement the paper analyzes some of the crucial parameters of Human Resource Management in the Airlines Company. Recruitment...
5 Pages(1250 words)Essay

Singapore Airlines Organizational Structure/Behavior

Two of the most important aspects that play crucial role in the process of achieving desired success in the present global business scenario are organizational structure and organizational culture. Today, most of the business houses have realized that the employee satisfaction along with customer satisfaction is the key to their long term success. Organizations give special attention in achieving the status of the ‘most desirable work place’ for the employees so that the productivity of each and every employee increases and ultimately the customers get high quality service. Singapore Airlines is one of such organizations that provide sufficient benefits to its employees with the purpose of improving their productivity. The organiz...
6 Pages(1500 words)Research Paper

Financial Management: Singapore Airlines

The company is also credited with the idea of developing an International Culinary Panel comprising of worldwide prominent chefs, in addition to, the commencement of audio and video on choice facilities. Meanwhile, female air travel attendants, known as the Singapore Girls, have carried on the tradition of dressing in sarong kebaya outfit. Today, Singapore Airlines is one of the most reputed companies around the world. Changi Airport functions as the airline’s focal point from where it offers flight services to 35 countries around the world including regions of East Asia, South Asia, and South East Asia alongside the region between Australia and Europe. It is also known for operating the world’s two longest continuous...
7 Pages(1750 words)Assignment

Singapore Airlines Limited (SIA)

It is conclusive to state that although some companies adopt various leadership styles due to other factors such as incompetence, the main determinant of an organization’s leadership is its desired organizational effectiveness. However, it is important to note that leadership is also affected by other factors such as personality, attitude, and beliefs. The core task of leadership in an organization is to establish, develop and sustain an effective organizational culture. Organizational culture refers to the beliefs, feelings, and values of the organization’s personnel. Effective leadership should steer an organizational culture, positively promoting team dynamics, motivation and commitment to the organization’s operations. Organiz...
18 Pages(4500 words)Assignment

Singapore Airlines Case

...Singapore Airlines Case Introduction The success of any organization depends on the quality of services it offers to its customers. Those organizations which are more successful than others have competitive strategies that offer quality services to the market niche. It is therefore very important for organizational leaders to device ways of making their organization remain relevant in the market. In this case, we are going to look at how Singapore Airlines utilizes its management programs like training and performance measurement in order to remain competitive in the market. Elements of SIA’s workforce management program Young crew policy The management came up with a policy of recruiting young people between the ages of 20 – 25 who...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Organisations in the Engineering and Technology Environment: Singapore Airlines for FREE!

Contact Us