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Organisations in the Engineering and Technology Environment: Singapore Airlines - Case Study Example

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The "Organisations in the Engineering and Technology Environment: Singapore Airlines" paper is a case study of Singapore Airlines to identify such problems that might hinder the successful working of an organization and what the possible ways to avoid them could be…
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Organisations in the Engineering and Technology Environment: Singapore Airlines
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Download file to see previous pages In those days, just three flights per week, to Kuala Lumpur, Ipoh, and Penang, were all that the people in Singapore were privileged to. There were very fast developments in the situation in a span of two decades. During this period, Singapore’s Kallang Airport gained international exposure and started making huge additions to its fleet. Soon after the birth of the Federation of Malaysia on February 1963, the Malayan Airlines came to be known as the Malaysian Airlines, and in 1966, it was renamed the Malaysian-Singapore Airlines. But, in 1972, fifteen years from the day it was founded, Singapore Airlines split up with Malaysian Airlines and acquired a separate identity.
This split, however, helped the airlines to take its decisions itself and the company was able to implement many innovative schemes which helped it not only to gain greater popularity but also to expand its business by a far greater extent than its Malaysian counterpart. The airlines that started off with just a single plane that took off just thrice in a week some six decades ago, has today managed to develop quite a large and advanced fleet today, that covers 93 destinations in 38 countries.

However, the success of any organization depends upon a number of factors. In spite of thorough and regular research programs, many organizations haven’t been able to succeed in their fields. There still remain some intrinsic problems that many fail to notice initially but which become prominent as time passes by.

Organizational Structure is an ordering among a group of people who coordinate among themselves for achieving a predetermined target. A good organizational structure plays a major role in the maintenance of discipline in a company and hence, is very important for a smooth run because a proper and clear hierarchy not only distinguishes among the different duties that different people should perform but also makes the best use of a person’s potentials. ...Download file to see next pagesRead More
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