Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

E-Commerce Strategy and Customer Privicy - Assignment Example

Comments (0) Cite this document
The "E-Commerce Strategy and Customer Privacy" paper states that CRM techniques make sure that the e-commerce objectives are catered well to distinguish among the competitive ones over the net. Strong engineering principals in place would make the website quite focused on customer security measures. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
E-Commerce Strategy and Customer Privicy
Read TextPreview

Extract of sample "E-Commerce Strategy and Customer Privicy"

Download file to see previous pages and Malaysia Airways homepage (see appendix 4,5,6) provides the user with an overview of their whole site, which is vitally important as (Nielsen, 2008) explains "The homepage is your companys face to the world." As recommended by Nielsen (2008) Easy Jet, British Airways and Malaysia Airways have used a tagline to capture and communicate the essence of the company; making the sites purpose immediately clear. Their logo is also apparent, boosting brand awareness, differentiating identity from competitors and providing familiarity to users. It can be found in the top left hand corner of the homepage, showing standard HTML conventions have been adopted.
Easy Jet, British Airways and Malaysia Airways use standard hyperlinks, tab navigation, browse box, graphics and a search input box to help users interactively navigate the site, in a simple, easy to use fashion. Key worded category hyperlinks, emphasize product variety and the sites most important sections. Easy Jet, British Airways and Malaysia Airways is a path-based homepage to split the audience immediately into interest groups and to offer them specific, more relevant information in menu pages deeper within the site. (Lynch and Horton, 2002.)
Easy Jet, British Airways and Malaysia Airways reveals real site content (Nielsen, 2008) offering easy access to recent homepage features. Homepages are updated regularly; visual graphics are kept meaningful and often represent new releases and recommendations, adding to the informal site personality. Text and graphic design is simple, increasing loading time. Color is basic, mainly white. We recommend the use of a white background; it makes the content easier to read “White in its nothingness acts as a wonderful balance between colors.” (Singh, 2001.)
The homepage is sufficient to make a serious impact on the sales of tickets and drive customers. The sites Easy Jet, British Airways and Malaysia Airways are quite successful in catering the objectives of the customers ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(E-Commerce Strategy and Customer Privicy Assignment - 1, n.d.)
E-Commerce Strategy and Customer Privicy Assignment - 1.
(E-Commerce Strategy and Customer Privicy Assignment - 1)
E-Commerce Strategy and Customer Privicy Assignment - 1.
“E-Commerce Strategy and Customer Privicy Assignment - 1”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF E-Commerce Strategy and Customer Privicy

E- Commerce

... performance and productivity, and, eventually, achieve profitability. There might be problems in using electronic mediation in business processes, but these challenges are not entirely insurmountable. With all the advantages presented by this paper, it is easy to say that the benefits far outweigh the perceived problems. Again, it must be underscored that adopting electronic mediation or adopting technology, in general, in the overall organizational strategy is crucial in an organization’s very survival today. References Baskerville, R. (2005). Business agility and information technology diffusion. Berlin: Springer. Blanchard, Ralph. (2009). Creating Wealth with a Small Business. Bushry, M. (2005). E-Commerce. Firewall Media. Clements, S...
8 Pages(2000 words)Essay

E-Commerce Strategy Truly Scrumptious

Our company objective is to import a variety of traditional and non-traditional sweets, package them and distribute them to retailers across UK. While we have a good network of retailers who carry our goods, we have no way to reach directly to our consumers or to market directly to them. In this regard there is an opportunity for Truly Scrumptious for increased market penetration and to sell to individuals who would like to purchase our sweets at the whole sale prices or in greater quantity. While the costs in opening our own distribution outlet can run extremely high, including rental, shop interior and exterior, recruiting and training counter salespeople, a change in distribution routes and marketing - a much more efficient an...
4 Pages(1000 words)Assignment


In this article, the author claims that E-commerce happens to be the electronic commerce, it's some sort of business in which the sale of products and alternatives or both companies carried out about gadgets including the Web and other home Laptop or computer networks to further improve institutional basic performance. The development of e-commerce has reformed company across nations. From when it turned out released, companies have taken gain it to, enhance essay online service products, improve their marketplace share, expand profitability and scale down shipment time. E-commerce was quite simply non-existent in most parts within the planet. In the 21st century, immediate development of information technology and the swift incre...
5 Pages(1250 words)Essay

Customer Relationship Management and E-Commerce Strategies

...? Relationship Management and E-Commerce Strategies Table of Contents I. 3 II. Main Findings 3 III. Comments 6 IV. Conclusion 6 References 7 I. Abstract The paper explores the key activities related to managing relationships with customers at Starbucks’ and Green Mountain Coffee Roasters’ websites, with an eye to understanding how information technology supports those activities. The paper also explores what the e-commerce applications and CRM strategies are in the websites of the two coffee companies. Green Mountain Coffee Roasters is listed on the NASDAQ, and has its headquarters in Waterbury, Vermont. Starbucks, meanwhile, is the global coffee and beverages company that is likewise listed as a public company. The findings...
4 Pages(1000 words)Essay

Marketing & Commerce, E-Marketing & E-Commerce

Marketing & Commerce, E-Marketing & E-Commerce Recent years, our society has entered to the digital technological era and the era of Communication.The great layer of information and varieties of technology become available now. The development of Internet and WWW has changed the nature of business moving towards easy assess and faster services. The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce. In general, e-marketing theory refers to the sale, purchase, or exchange of goods, services, or information over the Internet or other telecommunications networks. Functions that can be carried out include advertising, the publishing of a wide range of inform...
2 Pages(500 words)Essay


... Introduction The rapid growth of internet in the business environment has percolated the strategic processes of the insurance industry. In a bid to increase sales, improve customer service, reduce processing time and control cost, e -commerce and e - business solutions hold great appeal for an insurance company. If e launch is successful, some parts of the traditional set up can be replaced by more modern processes. It will turn the insurance company from a mammoth organization to a lean firm. This paper evaluates the strategy for a life insurance company to transform from a brick and mortar business to an e enterprise. The Strategy To convert a brick and mortar business to an e enterprise requires an inhouse IT department...
9 Pages(2250 words)Essay

E-Commerce Business Strategy

Every airline had travel agents sitting all over the world and they need to know when tickets are available and what the fares are. In order to ensure that this happens a network of systems on a copper wire cabling was done and the fare rates were brought to the desk tops of travel agents. The airline that had the higher reach won the market to larger extent.
In the 1980s, it was the question of retaining the customer loyalty. The focus was slowly turning towards customers and the facilities that they could possibly get. Every airline started working out a frequent flyer program. So did British Airways as well. Better programs added up to the charm of the airline and thus made a marked difference to the number of customers th...
10 Pages(2500 words)Essay


...E-commerce and Business Strategies British Airways Yvonne L. Academia Research As the internet develops into the most accessible channel for commerce, it’s efficiently is assessed in the airline industry to quell the massive economic downturns and fluctuating prices of oil. How the airline industry survived by the use of e-commerce is the subject of this study which addresses the questions of how British Airways framed its business and utilize the opportunity to reach out to its clientele and eventually treated e-commerce as more efficient than conventional market schemes with respect to costing and gaining online customer trust and awareness. Introduction The E-commerce revolution has surged forward with applications appearing...
10 Pages(2500 words)Essay

E-commerce Organisations - Business Strategy

...E-commerce Organisations - Business Strategy Table of Contents Description of e-commerce organisations 3 Evaluation of each organisation’s business strategy 4 Strategic Environment Analysis 4 PESTLE Analysis 4 Critical Success Factors 8 Business Strategies 9 Business Strategy of HP 9 Business Strategy of PC World 9 Business Strategy of Comet 10 Rationale of evaluation criteria and form designs 11 Form for evaluating e-commerce service 13 Efficiency 14 User friendliness 15 Maintainability 15 Implementation of feasibility 15 Profitability 15 Involvement capacity 15 Functionality 15 Security 16 Trustworthiness 16 Content adequacy 16 Readability 16 Ease of manipulation 16 Form for evaluating legal and ethical standards 16 Privacy 17...
16 Pages(4000 words)Case Study

E-Commerce Strategy

... An E-commerce Strategy: Online Security Contents Executive Summary 2 Introduction 3 Theory, Concepts and Findings 4 Identity Theft 4 Credit Card Fraud 5 Merchant Related Fraud 6 Merchant Collusion 6 Triangulation 6 Internet Related Frauds 7 Site cloning 7 False merchant sites 7 Credit card generators 7 Recommendations 8 The use of an address verification system 8 Adopting a Card Verification Methods 8 Use of Negative and Positive Lists 8 Payer Authentication 9 Conclusion 9 Bibliography 10 Executive Summary When it comes to online commerce, small businesses face threats and these challenges the business face and identifying and mitigating these online threats are most of the time overlooked. These online security...
11 Pages(2750 words)Admission/Application Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic E-Commerce Strategy and Customer Privicy for FREE!

Contact Us