Strategic Management of News Corporation - Case Study Example

Download file to see previous pages Organizational growth is possible through a strategic approach. Growth is to make business innovations through a combination of theory and practice of business strategy(Koller & Lecher 2007), creation of organizational capabilities (Peter quoted by Kettunen 2007), and bridge-building between what is today, what is desired tomorrow (West-Burnham, 1994 quoted by Kettunen, n.d). The principle of strategic planning is linked to short-term and long-term planning (Kettunen, n.d.). However, “strategies and business change with time and there is no need for loading ourselves with piles of speculation (Murdoch quoted by McQuade, 2006). In light of the above discussion strategic planning assumes a dynamic nature guided by suitability, feasibility and acceptability criteria for strategic evaluation of organizational growth.

Suitability, acceptability and feasibility criteria evaluate whether a strategic decision-making suits the corporate goals is feasible in the long run, and is acceptable by the customers and the stakeholders. TNC, under Murdoch, has been inspired to rule the world. Genworth (quoted by Mcquade, 2006), describes Murdoch’s business moves with that of an astute chess player: that entail profound thinking and matching merger, acquisition, expansion, and diversification with suitability, acceptability and feasibility criteria. Realizing the fact that Australia held no scope for futuristic media company due to its limited audience, TNC began its international forays in the 60s and 80s, acquiring San Antonio Express-News, National Star, and New York Post in the US, the hotbed of politics, news, and reporting. Since the US Government held the most power in the free world, a strong media presence in the US could get the US government’s assent for any venture in the globalized context.  Perhaps this was the main motive for Rupert Murdoch to look for salvation westwards.    ...Download file to see next pagesRead More