Cooperation with International Business Agency - Case Study Example

The business agency relation holds great significance with respect to the global market. However, the paper also points out the loopholes in such a business agency association. Negotiation and communication play a crucial role in this scenario. The several reasons behind the spread of outsourcing and the rise in e-commerce have been maintained. There are areas, which are yet to be improved in e-commerce, and outsourcing various problems arise in the market globally when we consider the diversity of culture, political relations, market segmentation, legal issues, and positioning.

As a case study, the paper incorporates the global strategy of Australia towards increasing exports and the number of exporting firms. It talks about how frozen food products might be exported to Saudi Arabia and what could be the challenges and the final conclusion of adopting such a strategy. While considering the loopholes and the benefits of international marketing, one needs to make a choice between the primitive economy and the global one. Accepting all the challenges and appreciating all the gains of trade, we need to look forward to a world market with better strategies and less corruption.

In relation to the global perspective and some general issues in international marketing, the paper talks about marketing frozen food products outside Australia to Saudi Arabia, the Middle East nation. With the onset of liberalization, trade has spread across the globe today. This changing and expanding scenario of global trade and business can be attributable mainly to technological factors. Improvements and developments have come across in scopes for transportation and communication. At present trade has become more practical.

This has opened the door to the consumers and the enterprises to access the optimum product quality as they can choose from a wider range of items. Due to the fast-changing life cycles, the countries compete among themselves in terms of production using these advanced techniques. Promotion of international marketing has gained its origin mainly from this concept of trade. The signing of treaty and agreements on trade such as the General Treaty on Trade and Tariffs and trade organizations like the World Trade Organization (WTO), European Union (EU) and the North American Free Trade Agreement (NAFTA) has ensured this.

When a product like frozen food products is chosen, we may find that the Australian market has been saturated and hence the exporter may try to tap the market these products in the Middle East market, specifically Saudi Arabia.