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Strategic Ways of Harley Davidson Company - Case Study Example

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The paper "Strategic Ways of Harley Davidson Company" describes that tools such as financial statement together with the actual sales and production report can be used in determining the effectiveness of the marketing strategy being imposed on the local and international market…
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Strategic Ways of Harley Davidson Company
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Download file to see previous pages Starting in 1975 up to the present, Harley-Davidson Inc. has been experiencing some turbulent within the business environment. Japanese motor companies like Honda Motor, Suzuki and Yamaha became a tight competitor of Harley Davidson.
Internal and external strategies were immediately applied in the business to make the company survive. Business strategies include the extent of the leveraged buyout, infiltration of foreign-made bikes as well as implementing some government regulations.
Despite the tight competition in the global market, Harley-Davidson manages to increase its annual revenue up to $5.34 billion in 2005 from its previous year’s revenue of $959.6 million.1 Harley-Davidson’s market position is limited to the US. In other countries around the world, Harley-Davidson products are still considered as luxury items. Aiming to strengthen its position in the global market, the use of global strategic management is necessary for achieving the current goals of the company.
Harley-Davidson is showing an improvement in the company’s local and foreign sales. The 100th year celebration of Harley-Davidson tells us that the company is aiming for continuous improvements and growth in the local and international market shares.
The analysis of strategic factors will enable us to determine the possible operational and/or business problems that Harley-Davidson could encounter in the future. It also gives us some applicable strategies that can be proposed for future use. The external analysis related to opportunities and threats will be identified. Lastly, some future business strategies will be proposed and justified.
The two inter-linked stakeholders of Harley-Davidson include the shareholders and the employees. The Shareholders basically are more concerned with the growth in profits while the employees are looking for long-term job security and a good working environment. ...Download file to see next pagesRead More
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