Harley Davidson - Coursework Example

? Company Mission, Vision, and Stakeholders Harley Davidson is a motor cycle manufacturing firm that has been in operation for thelast one century. It has had its fair share of ups and downs and somehow it has managed to live on in the market. This depicts the true effects of proper implementation of strategic management. The firm has been able to have a well laid out framework in the name of missions, visions and values. These the firm has managed to follow to the later and it has born it longevity in the market. I believe to a very large degree that indeed the company Harley Davidson is currently proceeding towards its Mission, Vision and values. Given the threats the company has managed to survive quite a number of cares and threats that have come along its way over the years, I believe that the contemporary days are no different. The company has managed to trend over numerous threats over the years in the motorcycling industry. One of the hugest threats was posed by the introduction of the assembling mode of production by Henry Ford in the US. This produced at a very first and effective rate that Harley Davidson found very hard to cope with. It however braced itself and rose to the occasion. At the end of the day, the firm managed to pull through the ordeal. Harley Davidson is currently venturing very strongly in internet marketing. It has put a lot of effort and dedication towards meeting clients on the internet and making big its sells through the exploitation of internet options. This is squarely in line with the well laid out missions, visions and values that it steadfastly holds. By increasing its market share through the internet, the firm is poised to make it big in the industry. It shall with no doubt manage to survive all the imminent threats that are posed on it. It shall also manage to survive much longer in the market without faltering or succumbing to pressure through achieving its visions, missions and values. One of the major missions of the company Harley Davidson is cost reductions. The company strives towards obtaining the most economical modes of production which demand less investment to be able to pull through. This shall go a long way in ensuring that the company is able to beat its competition effectively in the market and shall also see to it that it survives in the market for much longer. Another mission of the company is to provide sustainable and reliable motorbikes to the world. It has managed to stretch its throngs though out the expanse of the US and it aim at making it throughout the globe. The vision of the firm is to be a hub of innovation. It envisions itself innovating new technologies that can conquer the market. This is geared towards saving the world from motorbike accidents and increasing cruising powers, speeds and efficiency of the motorbikes. This shall be essential in eliminating any detriments and keeping the prospects of the company alive for much longer. The company also envisions itself producing at much faster speeds than the current rate of production. There comes some times when there is limited supply in the market and the production speed shall come in handy. The missions, visions and values of Harley Davidson ogre well with the stakeholders of the firm. The reduction in the costs of production means that the consumers shall be able to have their beloved products delivered at a very limited price. Another advantage to the stakeholders is the fact that by increased rates of production, the company shall be able to meet the required supply and hence shall not lose the any clients to the competition in the market. Through this, the firm shall be sustained for long. This shall offer security to the employees as well as to the shareholders right onto the firm. Through innovation, the firm shall not only be able to beat the competition in the market, it shall also be able to provide sustainable motorcycling products to the consumers. It shall live much longer in the market and be fruitful to both the employees and the shareholders. Based on my analysis, I would recommend that Harley Davidson should strive to see to it that it monitors the trends in the market very closely. Very many firms go the wrong way because they are unable to follow the trend which the market is taking with keen interest. In this regard, the firms end up setting the wrong goals and objectives. It becomes very difficult for such firms to recover from their mistakes as they are faced with the reality when it is already too late to do anything about it. Setting the wrong missions, visions and values can cost a firm its existence. The firm shall dedicate so much of its efforts chasing on elements that are of no clear benefit for the firm. The firm shall end up trailing in the industry as the other rivals who had their priorities right shall have made a huge stride towards achieving them. In this regard I strongly recommend that Harley Davidson should dedicate more of its efforts closely monitoring the market. I would also recommend that Harley Davidson should take notice of the fact that missions, visions and values are not static elements. Things change with time and what used to be cherished some time ago is no longer cherish able. It is crucial that the firm should review its missions, visions and values from time to time so as to conform to the current trends. In the event that a firm sticks with its rigid goals and objectives, it shall lag very much behind in the market. The market is very dynamic and any null up along the chain shall lead to a huge loss of both clients and employees as well. Everyone likes to be associated with the best items. If some other firms have gotten their objectives right and they are on course to delivering perfect services, profits and wages; all the clients, investors and employees as well shall run in that direction. The dwindling firm shall be neglected and left to dwindle further. It shall inevitably collapse simply because it set its goals rigid. References Harley Davidson. (2012) Annual Report 2011. Retrieved from:  http://media.corporate-ir.net/media_files/IROL/87/87981/HD.pdf You will find HD’s mission, vision and value statements in the following document: Harley Davidson. (2012). Everyday Values:  The Harley Davidson Code of Conduct. Retrieved from:  http://media.corporate-ir.net/media_files/IROL/87/87981/Code_of_Conduct%20-%20English.pdf The following web page will provide you with many links to HD’s operations that are important from a strategic management perspective.  Harley Davidson. (2012).  Quick Links (Investor relations page).  Retrieved from: http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-govhighlights&locale=en_US&bmLocale=en_US Read More