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Fiona Church: CoCo Party Ware Ltd - Case Study Example

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This report “Fiona Church: CoCo Party Ware Ltd.” aims to assess the new strategic direction open for pursuing by Coco a manufacturer and marketer of party and celebration items and analyze the market and industry situation prior to proposing marketing and operational strategies…
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Fiona Church: CoCo Party Ware Ltd
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Download file to see previous pages For a company to be successful in crafting and implementing business strategies, a clear understanding of the organizational environment is required (Abell 1980). Below PESTE Analysis evaluates the uncontrollable macro environmental factors (Zeithaml & Zeithaml 1984), which affects the business operations of CoCo.
Political - Liberalization of most of the closed economies and the greater level of regional economic integration opens markets such as India and China. Such trends lead to increased Exports. However, the recent increase in terrorism and wars are affecting business environments, trade relationships and bringing in new logistic challenges with the increased security standards being implemented.
Environmental factors are also becoming ever critical and companies are becoming increasingly responsive to Natural Environmental conditions. The shortage of raw materials and scare resources such as energy sources holds critical importance. For Coco the effects may come from increased environmental protection standards being implemented by the government, regulating production locations of products such as explosives. Testing etc may create noise pollution, which can exceed approved levels of new standards.
Social factors in the macro environment consist of changing demographics, patterns of employment, lifestyles, cultural diversity and attitudes. With the shifts in demographics, more and more people in the world are becoming aged and celebrations the type which COCO cater to may not be a part of their lifestyle. Changing employment patterns and lack of job security affects people’s propensity to spend on high-end products (Armstrong & Kotler 2000). Some of the cultural trends in current times such as “Being Alive”. ...Download file to see next pagesRead More
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