Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Strategy to Senior Management of ABN Company - Case Study Example

Comments (0) Cite this document
The paper "Strategy to Senior Management of ABN Company" states that the strategic proposal that is presented is based on intensive surveys conducted by both in-house and external agencies and depends upon data collected from consumers and distributors alike…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Strategy to Senior Management of ABN Company
Read TextPreview

Extract of sample "Strategy to Senior Management of ABN Company"

Download file to see previous pages The market will grow by 75% to become $ 17.5m over the next 5 years. With the new strategy implementation, ABN is expected to capture 59% of the market at $10.325m. In addition to the increase in sales of the toothpaste, ABN is going to become a ‘top of mind’ brand for green products.
The present government’s attitude towards patent policies, the consumer’s demand for herbal products, and the distributors’ eagerness to carry the new product make this an appropriate time to implement the new project. Also, the competitors will not be able to emulate the product in the near future due to ABN’s process patent, and the organization’s core-competency in pharmacy production.
ABN Ltd. is a leading manufacturer of consumer products – including soaps, oils, toothpaste, toiletries, cosmetics and OTC drugs. Currently, ABN Ltd. has divided its business into Strategic Business Units and does strategic marketing at the unit level. Its toiletries division, especially the toothpaste section is facing immense competition from the rivals who are either continuously differentiating or lowering their prices. As the company’s basic revenues are derived from FMCGs, it becomes imperative that this product line performs well. Also, market trends predict a three-fold increase in industry sales over the next 5 years. ABN Ltd. currently has 35% of the market share of the existing market of $10m. The market leader is Atlas Consumer Products Ltd., which commands the market with a share of 52%, while other major players, DASchaR Inc., has 10%. The rest of the market is proliferated with low price-low quality products, which target the basic needs of the lower-middle-income group. Atlas, being a market leader, has products catering for all price sections, and also has a rich product line for its toothpaste division. Atlas spends overwhelmingly upon advertising and brand building activities. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Strategic Proposal to Senior Management Case Study, n.d.)
Strategic Proposal to Senior Management Case Study.
(Strategic Proposal to Senior Management Case Study)
Strategic Proposal to Senior Management Case Study.
“Strategic Proposal to Senior Management Case Study”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategy to Senior Management of ABN Company


... Risk Management at ABN AMRO Bank According to ABN AMRO (2003 p. 8), at ABN AMRO credit risk is evaluated by using a multifactor Risk Adjusted Return on Capital (RAROC) model that has been internally developed and a tool which is used for pricing loans. The criteria that is used to evaluate transactions include the return on economic capital, the loss expected, the uniform counterparty rating system (UCR), the loan period, the security given for the loan, the loan exposure, pricing and the country in which the borrower operates. Credit risk on loans is mitigated by reducing loan limits and exposures to companies that are below investment grade (BBB or UCR1 to UCR3-) levels. Limits are imposed on companies operating in industries that have...
5 Pages(1250 words)Essay

Global Company Environment & Strategy

...? Global Company Environment & Strategy How the operations management strategy and issues changes during the life cycle of products/services offered by IKEA: In its early beginning in 1943, operations management strategy is simple and confined to the local operation. There were few employees to manage, few customers to take care of, and few products to design and sell. IKEA built its core competency in its design and introduced the flat packages for unassembled furniture and other home products effectively lowering the price of products making them affordable to as many people as possible, and thereby shaping its mission and vision that is, “to create a better everyday life for the many people by offering wide range of functional home...
8 Pages(2000 words)Coursework

Company Strategy Analysis: Adidas

...?Running head: COMPANY STRATEGY ANALYSIS: ADIDAS Company strategy analysis: Adidas Insert Insert grade Insert 20 June 2011 Company strategy analysis: Adidas Introduction Strategy refers to a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. It is the direction and scope of an organization over a defined period and achieves organizational advantage through configuration of resources within challenging environments in order to meet the needs of the general market and fulfill the stakeholder’s expectations. It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect...
3 Pages(750 words)Research Paper

Strategy Implementation: Toyota Company

In this scenario we look at the structure, culture and controls at the Toyota Motor Corporation in Japan and consider their role in the current safety scandals that they have been facing over faulty braking and emergency systems etc. A Brief History The Toyota Motor Corporation was started in 1937. However it was financed by the entrepreneurial ability of Sakichi Toyoda, who had invented an automatic loom in 1924. With the proceeds of this sale, his son Kichiro Toyoda started the automobile company as a spinoff from the father’s loom business. The name was changed to the more fortuitous sounding Toyota upon its registration as a company in 1937. In the beginning they competed on price but later were able to develop smaller vehicl...
3 Pages(750 words)Essay

Company Strategy

... that Guinness is adopting should remain. Guinness's strength lies in the human resource function. This is in line with the strategy of adopting a differentiation strategy. Currently, Guinness's target markets are Europe and the USA (Diageo, n.d., p. 5). As Europe is already a mature market, Guinness should pay more attention to the Asian market where demand is set to grow and legislation is less stringent. In doing so, it should pay attention to customisation and local legislation. Diageo, Guinness's parent company currently markets the brand consistently across the world to achieve scale benefits (Diageo, n.d., p. 3). It should change its marketing strategy to customisation of advertisement for each local market. Furthermore...
5 Pages(1250 words)Essay

Financial management/senior in college

...Q Frequently sked Questions Wht does your compny stnds for Our compny is bsiclly gered to current or potentil buyers of 4 fmily residentil rentlproperties s well s mortgge progrms nd finncing techniques. Wht I should know s n investor before mking n investment in with your compny The nswers you will get once reding through the website will picture the imge of the investment climt of our compny. You will be ble to decide for yourslef either investing in nd owning residentil rentl properties is good for you; wether owning rel estte provides more secure investment nd better return thn the lgging stock mrket nd finlly you will be ble to mke your decision bout n investment with us. Wht is the min ctivity tht your compny is oriented... Frequently ...
2 Pages(500 words)Essay

Financial management/senior in college

...Q Frequently аsked Questions Whаt does your compаny stаnds for? Our compаny is bаsicаlly geаred to current or potentiаl buyers of 4 fаmily residentiаl rentаl properties аs well аs mortgаge progrаms аnd finаncing techniques. Whаt I should know аs аn investor before mаking аn investment in with your compаny? The аnswers you will get once reаding through the website will picture the imаge of the investment climаt of our compаny. You will be аble to decide for yourslef either investing in аnd owning residentiаl rentаl properties is good for you; weаther owning reаl estаte provides а more secure investment аnd better return thаn the lаgging stock mаrket аnd finаlly you will be аble to mаke your decision аbout аn investment with us... Frequently...
2 Pages(500 words)Essay

Industry and Company Analysis - strategy of management

Customer loyalty is not really an issue in this sector as convenience stores will sell the same or similar produces across the board, leaving no buyer switching cost (IBIS World Market Research, 2011b).
The second force is the threat of substitute services. The biggest threat to the convenience store sector is supermarkets, which have reported an annual growth of 3.4% in the last 5 years (compared to the -0.4% of convenience store sector). This is because of a general move towards supermarket sales in general, plus many of the supermarket chains entered into the convenience store sector. There is little to no cost to the consumer to change to a substitute service, increasing the threat.
The bargaining power of the customer...
4 Pages(1000 words)Assignment

SEMCO Company Strategy

...SEMCO Company Strategy Different companies use different strategies to record their preferred results. In many instances, companies have to change their strategies to develop. This is due to the ever evolving market. As such, the market needs to be encountered with different strategies. For instance, with the improvement in technology, many companies have to improve. This is by using technological advancement in their service provision. In recent times, many companies have been noted to invest heavily in acquisition of new machinery and equipment (Furrer, 2010:34). This is not a point to brag, but it is an advancement to make service provision even better. For instance, purchase of new technology ensures a company’s production is improved...
10 Pages(2500 words)Essay

Senior Survey

...Program Reflection Assignment Instrutor’s Bachelor of Science in Psychology Senior Survey Top of Form With respect to each of the following Program Outcomes, how effective was your University of Phoenix Bachelor of Science in Psychology (BSP) program content in preparing you to: Not at All Effective Somewhat Effective Effective Very Effective Program Outcome 1: Apply your knowledge of psychology to effectively solve problems and address issues related to human behavior. Program Outcome 2: Conceptualize and critically evaluate psychological theories and research results. Program Outcome 3: Apply creative and critical thinking skills including your knowledge of the scientific method to theories, research results, problems and issues related...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Strategy to Senior Management of ABN Company for FREE!

Contact Us