Graphs for Dirt Bikes sales history from 2008 to 2012 - Assignment Example

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The company has assets capable of paying expenses as well as financing the development of new products and information system. This is so because current assets are more than current liabilities…
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Graphs for Dirt Bikes sales history from 2008 to 2012
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Introduction Create graphs for Dirt Bikes sales history from 2008 to Domestic vs. International sales graph (figures in ‘000)
Gross margin = Gross Profit
Year 2010 2011 2012
Gross Profit 20457 20908 14309
Sales 61529 64063 60144
Gross Margin 0.3325 0.3264 0.2379
Net Margin = Net Profit
Net Profit 9247 7310 (1444)
Sales 61529 64063 60144
Net Margin 0.1503 0.1141 (0.0240)
What are Dirt Bikes best and worst performing products?
Enduro 550 brand is the best performing brand whereas Moto 450 is the poorest in market performance.
What is the proportion of domestic to international sales?
Proportion of domestic to international sales = Domestic sales
International sales
Year 2008 2009 2010 2011 2012
Domestic 5723 6843 8254 8889 8530
International 528 640 911 889 762
Proportion 10.84 10.69 9.06 10.00 11.19
Have international sales grown relative to domestic sales?
There is not growth in international sales with respect to domestic sales.
Are sales (revenues) growing steadily, and if so, at what rate?
PERIOD 2010/2011 2011/2012
Year I sales 64063 60144
Year II sales 61529 64063

Sales Growth rate 1.0412 0.9388
There is not steady growth rate. For example, in the period 2010/2011 there was a growth rate of 1.0412 whereas in the period 2011/2012, there was a decline in sales.
What is the cost of goods sold compared to revenue?
Cost of Goods sold vs. Sales (in ‘000)
Cost of goods sold compared to revenue = Cost of Goods Sold
YEAR 2010 2011 2012
Cost of goods sold 41072 43155 45835
Sales 61529 64063 60144
Cost of goods sold/sales 0.6675 0.6736 0.7621
Is the cost of goods sold compared to revenue (sales) increasing or decreasing?
The cost of goods sold compared to revenues is increasing across the years.
Are the firm’s operating expenses increasing or decreasing?
Both the gross and net margins for the firm are decreasing across the years.
Total Assets vs. Total Liabilities (in ‘000)
Is the firm heavily in debt?
No! The company is not in heavy debt as total assets throughout the years are more than total liabilities.
Does the firm have assets to pay for expenses and to finance the development of new products and information systems?
Total Current Assets vs. Current Liabilities (in ‘000)
Yes! The company has assets capable of paying expenses as well as financing the development of new products and information system. This is so because current assets are more than current liabilities throughout the years.
Work Cited
Parr, Danny. Dirt Bikes. Minnetonka: Capstone High Interest [Imprint], 2001. Print. Read More
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