Nobody downloaded yet

Starbucks Crisis Communication Plan - Research Paper Example

Comments (0) Cite this document
 This essay analyses Starbucks Emergency Communications Plan delineates the roles, accountabilities, and procedures that will direct the organization in punctually sharing information with the entire Starbuck's audiences in the course of a crisis or an emergency.  …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Starbucks Crisis Communication Plan
Read TextPreview

Extract of sample "Starbucks Crisis Communication Plan"

Download file to see previous pages  The company's guiding philosophy will be to convey details as fast as probable and updating specifics regularly as conditions change. This is to make certain about the security of the Starbuck's society and the continuous operation of indispensable services and provisions. The company's efforts to be concurrently precise and quick may imply that several communications are imperfect. Starbuck's acknowledges this, understanding that how they communicate in an urgent situation or crisis will influence the public perceptions of the organization (Timothy, 2012). Openness and swiftness are the most effectual means to keep away from lasting harm to the establishment and extensive second-guessing by the community that anticipates instant access to precise information. A superior offense is the best protection. At the same instance, the company realizes that in a disaster, people will possibly anticipate Starbucks to have more details than they may essentially know. That makes it essential to communicating with precision concerning what they know and not to guess regarding details they do not recognize. The organization will employ numerous platforms to get to as many individuals as possible with precise, well-timed information. This is particularly significant in the initial hours and days of an urgent situation or an emergency. The company's objective is to be open, answerable and available to all audiences while as well being watchful of lawful and confidentiality concerns.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Starbucks Crisis Communication Plan Research Paper”, n.d.)
Retrieved from
(Starbucks Crisis Communication Plan Research Paper)
“Starbucks Crisis Communication Plan Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Starbucks Crisis Communication Plan

Crisis Management Plan and Media Communication

... from <> Moran, S. (2011). Qantas contract lost as industrial dispute escalates. The Australian study. Retrieved from Nason, R. R. (2007), Crisis management planning. Security Technology Executive, 17(3), 66-69. Retrieved from Philpott, D., & Serluco, P. (2010). Public school emergency preparedness and crisis management plan. Lanham, Md: Government Institutes. Reid, J. L. (2000). Crisis management: Planning and media relations for the design and construction industry. New York, USA: John Wiley and Sons. Ray, S. J. (1999). Strategic communication in crisis management: Lessons from the airline industry. Westport, Conn: Quorum Books.... ? Crisis Management...
9 Pages(2250 words)Essay

Communication and Crisis Paper

..., it is important to communicate the crisis as it is – communicate the issue quickly and tell the truth, both to the public and within the emergency management office. By doing this, all will have been accomplished to minimize the effects of the situation (Ulmer, Sellnow, & Seeger, 2006). As the director of the Regional Emergency Management Office, he or she should ensure that communication within the organization takes the following channel. First, the head officials of the management office and the head of public relations should be contacted. As soon as these two heads and their respective offices have been contacted, the implementation of the plan can...
7 Pages(1750 words)Essay

Crisis Communication

...plan was necessary at the post-crisis recovery phase to find ways of avoiding future occurrences. Media communication in times such as the SARS crisis is so important in ensuring that the right information was sent to the public. Such information was also necessary for educating the populace so that they would not over worry with events that were taking place. To this end, as a communication expert, one of the best ways to deal with the media is to ensure that there were specialized media reporters to give information to the public on the disease. This would have been done by sampling a section of the media who had some background in medicine or health...
4 Pages(1000 words)Essay

Communication Plan

...? of the of the Number Communication Plan Introduction A couple of extra pounds is not always considered as a cause of concern for the individuals, but when that extra pounds become more than two, then it becomes a serious cause of anxiety. From the societal perspective, overweight is often regarded as the issue related to one’s appearance, but in reality it is major medical concern. Overweight and obesity has been a global concern and is responsible for the death of a significant percentage of the population throughout the world. Reports have suggested that in the US, obesity rates have doubled since the last few decades. Approximately 65% of the overall adult population of the country falls into the...
11 Pages(2750 words)Case Study

Crisis Communication

...Topic Crisis communication Apocalypse now or Apocalypse not Summary The article here describes about the West Nile Virus outbreak in different counties of United States of America. The article mentions that counties like Dallas, Tarrant and Denton counties were victimized by WNV. Here, the message from the government was to initiate personal protection and destroy the habitat of mosquito which was stagnant lake, pools and ponds. Aerial spraying was also introduced to kill mosquitoes. The dead birds, stagnant pools, morbidity and mortality were tracked down by GIS system. Here the author suggests that the environmental health professionals should be motivated to alert the public regarding the WNV and...
2 Pages(500 words)Book Report/Review

Communication Plan

...Communication Plan Introduction American Goods Wholesale Club (AGW) is service providing company. This company provides products which are produced in America to local retailers as well as to club members. The club has planned to expand its business operations in the market of China with the intention of improving profitability as well as to expand business operations in international market. The company on entering the market of China is required to formulate plans as well as strategies in order to launch products in an effective manner. Moreover, the product launch should be communicated efficiently for better awareness of products among customers as...
4 Pages(1000 words)Essay

Communication plan

...Communication Plan Communication is a vital tool for room teaching as it makes communication with others easier, faster, and more secure, especially with all the available technology. As a teacher, it is vital that I consider all options that are available to keep the community, administrators, parents, and students informed with projects, accomplishments, class events, and other important issues. The NSPRA reports that involvement of parents improves academic achievement, improved behavior at home and school, as well as higher attendance at school (Pitler 5). I feel that communication with parents is essential if a student is to...
2 Pages(500 words)Essay

Ethical Communication in Crisis

...Human Resources (HR) Ethical Communication in Crisis A crisis is any significant unanticipated occasion that represents a critical risk. Such occasions are uncommon (making them troublesome to plan for), they produce a great arrangement of doubt (their circumstances and end results are misty), and they are difficult to determination (there is no situated equation for figuring out how to act). (Sommers-Flanagan, R. 2007) Decisions about how to manage the crisis necessity to be take care of rapidly. Crisis administration masters Matthew Seeger, Timothy Sellnow, and Robert Ulmer distinguish ten sorts of crisis like, Transportation, Terrorist ambushes; outside ambience etc. Crisis administration specialists offer a mixture of methods... to go...
2 Pages(500 words)Essay

Communication Plan

...Communication Plan College Communication Plan It has been mentioned over and again that change is inevitable. Equally important is how a company handles its customers and all the other stakeholders as this distinguishes a successful corporation from the rest. A change in the customer management system is often highly called for in any form of Modern Corporation given heightened competition. But change must always be communicated adequately and in the right manner so as to realize its intended objectives without hurting company operations. This company is a global manufacturer of plastics that employs over 550 employees. Furthermore, the manufacturer is...
3 Pages(750 words)Research Paper

Social Networking Crisis Communication

...Social Networking: Crisis Communication Social Networking: Crisis Communication Information spreading is a significant and essential process in society. Communication ranges from the spread of news and information from one person to another. As such, medium of communication should be of great importance in spreading information globally. Given that the current era is modern or digital, there are both traditional means of communication, as well as innovative means of information transfer used in the digital world. Both traditional media and social media offer an excellent medium for communication. A study...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Starbucks Crisis Communication Plan for FREE!

Contact Us