Nobody downloaded yet

Edinburgh Rock Whisky Business - Essay Example

Comments (0) Cite this document
This essay describes Edinburgh Rock Whisky, which is a start-up business. Its owner and co-founder is Alan Grahams. The whiskey company is located at Edinburgh, Scotland. The article views various decisions that Alan Graham made and which of them are considered wrong…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Edinburgh Rock Whisky Business
Read TextPreview

Extract of sample "Edinburgh Rock Whisky Business"

Download file to see previous pages When Alan Graham was in South Africa, he happened to meet a friend of his who had managed to create a fortune for himself in the whisky industry. Graham’s friend had managed to do this by introducing a whisky by the name Mountain Range Whisky. The whisky was in a bottle that was shaped as the Table Mountain, the mountain that shadows Cape Town. Graham’s friend had steadily managed to derive profit from the sale of his whisky. Therefore, from this idea Graham thought of finding a bottling company that would he would purchase bottles that were shaped like the Edinburgh Rock and hence call it Edinburgh Rock Whisky.Market research is doing anything that gives one a better understanding of the market that one is venturing into. Market research is normally done before the production of a commodity and has often been proven a valuable thing to do. It is because a customer research guides one’s business decisions since gives one understanding of his/her competitors, marketing, consumers and products. Since it helps one make better decision, it will certainly come in very handing in creating a successful and exceptional marketing strategy.Marketing helps one reduce the chances of getting the prices, products and promotions wrong. A suitable example is that of Alan Graham. If he had carried out a good market research, he would have known that there were chances that some institutions in Scotland would reject his product. In addition, he would have known that there was need to make a few adjustments to the ignition business plan. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Edinburgh Rock Whisky Business Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Edinburgh Rock Whisky Business Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from
(Edinburgh Rock Whisky Business Essay Example | Topics and Well Written Essays - 1500 Words)
Edinburgh Rock Whisky Business Essay Example | Topics and Well Written Essays - 1500 Words.
“Edinburgh Rock Whisky Business Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Edinburgh Rock Whisky Business

Hard Rock Cafe

...? Critical Path Method s This paper researches the Critical Path Method (CPM) on the example of RockFest project.Besides research aims to find the fastest and easiest ways to fulfill all requirements to project management. It analyzes project’s duration and critical path. There is a description of ways to solve problems with which a project manager might face and tries to solve them by crashing a project. The essential technique for using Critical Path Method according to Kelley (1961) is to construct a model of the project that includes the following: 1. A list of all activities required to complete the project (typically categorized within a work breadown structure), 2. The time (duration) that each activity will tae... Critical Path Method ...
2 Pages(500 words)Essay

Analysis and Evaluation of Scotch Whisky Industry

...and gin. By the year 2011-12, it is expected that exports will account for 88 percent of industry revenue. Scotch whisky’s major export markets are the US, France, Spain, Singapore and South Korea. India and China are becoming increasing important too. Business and production locations for Scotch whiskey There are four major producing regions in Scotland: the Highlands, the Lowlands, Islay and Campbeltown, Speyside is home to more than half of the distilleries in the UK. Scotland also accounts for most of the production of spirits other than whisky, including vodka, gin, rum and ready-to-drink beverages. Combining existing production facilities, bottling capacity and distribution...
9 Pages(2250 words)Coursework

Camera Obscura Edinburgh

...of exhibition and display (Lomer 2008, p.34). This approach should be developed proactively and geared towards tapping into the cognitive abilities of visitors. References Bhatia, Arjun Kumar 2006, The business of tourism: concepts and strategies, 3rd Ed, Sterling, New Delhi. Cooper, Chris 2005, An introduction to tourism. In: Tourism Principles and Practice. 3rd ed. Pearson Education Limited, Edinburgh. Falk, John H 2009, Identity and the museum visitor experience, Left Coast Press, Walnut Creek, Calif. Lomer, Kathryn 2008, Camera obscura, University of Queensland Press, St Lucia, Qld. Hall, C. Michael 2008, Tourism Planning: Policies, Processes and Relationships, 2nd Ed., Prentice Hall, Harlow. Huang,...
4 Pages(1000 words)Essay

Celtic Rock

...Celtic Rock While possibly a sub-genre of rock, and of straight forward Celtic music, the now bubbling genre of Celtic music cannot be ignored any longer. Often called Celtic punk, or even Irish or Irish punk, it is a sound among itself. The first band to mix these the music and sound of rock with the traditional instrumentation of Ireland and Celtic origin was the Pogues. Playing through the 1980s and the 1990s, the Pogues mixed the edge of rock and roll and the developing punk scene with tin whistles, accordions, and other traditional instrument. Unfortunately, the Pogues broke up in 1996. After many different line up changes, the Pogues started playing together again...
3 Pages(750 words)Essay

Hard Rock

...Hard Rock Case Study Questions Hard Rock Case Study Questions What has Hard Rock done to lower employee turnover to half the industry average? Hard Rock Café have screened out applicants based on their interests in music, the ability to tell a story, positive attitude and self-motivation as well to enhance and instill unique culture and work environment, which, no doubt, contributes to the low turnover to half the industry average. 2) How does Hard Rocks human resources department support the companys overall strategy? In any prevailing business, a human resource department is the backbone of every financial, planning and distribution...
1 Pages(250 words)Case Study

Edinburgh International Comedy Festival

...your best to make changes in the web designs and announcement by the 1st of June so that we can together fix the blunders that could impact our brand reliability. This act of yours may prolong the benefits of the annual event Edinburgh International Comedy Festival. Additional Note: Hard Rock Logo can be found on company’s website, “” click on “Corporate” at top of Home page and then click on “Hard Rock Logos”. If the access to download a print quality version of this logo is important then fill out all the information below. A member of Hard Rock Corporate Creative Services will contact you within 2-3 business days. Thank...
2 Pages(500 words)Assignment

Volcano Rock

... Volcanic rocks The term volcanic rock is commonly used with reference to ingenious rocks that have volcanic origin.This type of rocks always hasglassy or fine grained texture. Volcanic rocks sometimes have class of phenocrysts and other rocks. The term Phenocrysts is commonly used in reference to crystals that are generally of a larger size than matrix. Phenocrysts are always easily identified with unaided eye. Phenocrysts are formed through fractional crystallization of magma just before they are undergo extrusion. Magma is the term used to refer to the mixture of gas, crystals, and liquid rock. Because of their less density magma usually moves upwards. Of in any case they make it to the surface they usually crystalize leading... to the...
3 Pages(750 words)Assignment

Business Principles of the Edinburgh Fringe Festival

...Business Principles of the Edinburgh Fringe Festival Business Principles of the Edinburgh Fringe Festival BackgroundEdinburgh is one of the most renowned international annual events. The event which was first held in 1947 has evolved to become a very crucial part of the cultural, social and economic life of Edinburgh. The effect of the festival has not been felt only in Edinburgh, but also in Scotland as a whole. The event which is held in the month of August runs for about twenty five days and different artists have the chance to display their skills. Objectives The main aim of the report is to look at some of the aspects of the...
8 Pages(2000 words)Essay

Edinburgh Tram System project

... Management Professional: A Graphical Study Guide. 3rd ed. London: Trafford Publishing. Morris, P. & Pinto, J. K., 2010. The Wiley Guide to Project, Program, and Portfolio Management. Hoboken, NJ: John Wiley & Sons. Mullay, S., 2013. The Edinburgh Encyclopedia. 4th ed. Edinburgh: Mainstream Publishing. Nicholas, J. M., 2012. Project Management for Business and Engineering: Principles and Practice. 3rd ed. London: Elsevier. Watson, J., 2010. Project Management. 2nd ed. London: SAGE.... PROJECT MANAGEMENT REPORT: CRITICAL REVIEW OF EDINBURGH TRAM SYSTEM PROJECT This research examines the project management processes and systems of the Edinburgh Trams System (ETS) Project. To this end, the research examines the...
10 Pages(2500 words)Essay

Identify rock

...Eucrite Meteorite Rock affiliation Eucrite Meteorite Rock A rock is a solid mineral material that forms most of the surfaceof the earth and almost every other planet in the universe. It underlies the soil and oceans. This paper will be looking at the eucrite meteorite rock and outline some of its striking properties. The name Eucrites comes from the Greek work eukritos, which is supposed to mean ‘easily distinguished’. The reason why they are said to be easily recognizable is that they have silicate minerals in them. The minerals are characterized by relatively large grain size (Patchett & Tatsumoto, 1980). The term ‘Eucrite’ has now become obsolete for the igneous rock known as bytownite-gabbro that is formed in the Earth’s crust... . It is...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Edinburgh Rock Whisky Business for FREE!

Contact Us