Nobody downloaded yet

Chevron Corporation - Essay Example

Comments (0) Cite this document
Summary
This essay describes Successful market segmentation, targeting and position are the bases for Chevron Corporation's success in the energy sector. In the era of the modern competitive business environment, organisations always choose the best strategies to achieve competitive advantage…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Chevron Corporation
Read TextPreview

Extract of sample "Chevron Corporation"

Download file to see previous pages Market Segmentation, by definition, is the grouping of customers into sub-units or segments based on their needs implying that a particular market segment has the same needs and as such, a business develops the same marketing strategy to respond to the needs. Segmentation of target markets takes three approaches namely undifferentiated, concentrated and differentiated. In this regard, undifferentiated segmentation entails a business treating customers as the same or when an organisation targets homogenous market while concentrated segmentation occurs when a firm focuses on several market segmentations that have same needs and preferences, for instance, price sensitive consumers. However, differentiated market segmentation entails a business targeting many market segments or heterogeneous markets as with the case of Chevron Corporation because it has various business segments. Chevron’s market segmentation depends on both the upstream and downstream business segments. Upstream business operations include exploration, development and production of natural gas as well as crude oil while downstream operations involve crude oil refinery, marketing in addition to the transportation of the finished or the final petroleum products.Nonetheless, businesses divide their market using demographics, psychographic, behavioural and geographic criteria when segmenting their markets. Demographic segmentation takes into consideration customer characteristics including gender, age, education, income status, cultural background and job. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Chevron Corporation Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Chevron Corporation Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/business/1699961-chevron-corporation
(Chevron Corporation Essay Example | Topics and Well Written Essays - 2000 Words)
Chevron Corporation Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/business/1699961-chevron-corporation.
“Chevron Corporation Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/business/1699961-chevron-corporation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Chevron Corporation

Managing Organisations in a Global Context. Chevron Corporation

...? Managing CHEVRON Chevron in context of global knowledge economy executive summary This report studies and analyses Chevron Corporation’s preparedness and response to the changing external environment, driven by forces of globalization and emergence of knowledge-based economy. With respect to that, the report analyses if Chevron is aware of this changing environment, adaptive to the change, generating value and improving its capabilities in a cost-effective manner. Global scale of its operations, scarcity of skilled workforce, and a highly competitive commodity based business makes Chevron highly vulnerable to the external environment....
14 Pages(3500 words)Essay

On chevron article

...? HOMERS ETHICAL THEORY: Q &A AS RELATED TO CHEVRON Based on the various answers to the 9 vital questions in Homers Ethical theory, I will propound an accurate answer to this questions by analysing the three most important and most relevant theory on ethics. I will select the most appropriate answer based on the theories themselves and not my personal opinion. 1. Hosmers theory in a nut shell, states that managers must be morally responsible in other for the following to happen: A. Moral behavoir generates trust among stakeholders B. Trust leads to stakeholders commitment C. Commitments increases stakeholders efforts and D. Increased stakeholders effort increases corporate success. In other words, Hosmers...
1 Pages(250 words)Essay

Analysis for Chevron Corporate Social Responsibility

...?Analysis for Chevron Corporate Social Responsibility This research report provides emphasis on the corporate social responsibilities of Chevron, one of the largest multinational oil companies in the US. The company with its various motives participate in the CSR activities. A detail discussion of its involvement in CSR activities have been mentioned in this report. The company has huge contribution in politics, government, business ethics, human rights, environments and other non-governmental organisations. This report attempts to understand the aspects and the performance of the company in its market and non-market environments. The company also looks at various...
10 Pages(2500 words)Essay

The Chevron USA

...?The Chevron USA v. Natural Resources Defense Council has been the most cited U.S. administrative law decision of all time. In Chevron (1984), the Supreme Court took the stand that when the Congress had not made known its intent on any area of law, the court had the duty to examine the Agency’s interpretation on the same area of law as to its reasonableness. If found reasonable, the court would have to uphold the agency’s stand taken on the issue of law. The case involves the stipulation under the Clean Air Act that such of those States which have not complied with national ambient air quality standards prescribed by the Environmental Protection Agency (EPA) should have a program in place regulating...
4 Pages(1000 words)Essay

Strategic Management of Chevron Corporation

...? Strategic Management of Chevron Corporation Table of Contents Overview Market Analysis……………………………………………………………………..1 Community Analysis………………………………………………………………...1 Competitor Analysis…………………………………………………………………2 Supplier Analysis……………………………………………………………………..2 Government Analysis…………………………………………………………………3 Opportunities………………………………………………………………………….4 Weaknesses……………………………………………………………………………5 Social Environmental Factors…………………………………………………………6 Strategic Management of Chevron Corporation Overview Chevron Corporation is an American multinational corporation. It is among the top five integrated energy companies globally. It specializes in the oil and gas industry. It is involved in the exploration and production of crude oil and natural gas... ,...
6 Pages(1500 words)Case Study

S Corporation vs. Corporation

...? S CORPORATION VS CORPORATION Affiliation In business there are different types of companies that one can form. These are majorly classed depending on certain characteristics. One of these classes is a corporation. A corporation is a business entity that is autonomously recognized by the law and that has been incorporated. There are various filings that one has to do to become incorporated. In the United States of America the law recognizes two types of corporations for the purposes of taxation. There are the C corporations and the S corporations (also known as small corporations). Incorporating as...
3 Pages(750 words)Essay

Corporation

...?How do the interests of corporations conflict with the public’s interest? Introduction The advent of globalization and the extensive advancement of technology today have made life easier for us. Sitting at the comfort of home, we can order for goods and services and those get delivered right in front of our doorstep. Today we can easily access the foreign brands anytime and anywhere. The corporations on the other hand are striving hard to satisfy our needs and demands. Now the question arises, who are “We”? “We” of course constitute the market. “We” are the customers. From the aspect of business, we are the revenue for the firms. “We” are also considered as a potential source for new orders and new...
4 Pages(1000 words)Essay

Chevron Corporation

...Table of Contents Serial No. Particulars Page No Executive Summary 2 2 Chevron - Company Overview 3 3 Company Analysis 3 4 Industry Analysis 7 Oil & Gas Exploration and Production 7 Petroleum Refining 9 Chemicals 10 5 Financial Overview 10 6 SWOT Analysis 12 Company Strengths 12 Company Weaknesses 13 Opportunities 14 Threats 16 7 Conclusion & Recommendations 17 8 References 19 9 Appendix 20 Executive Summary Chevron Corporation (Chevron) is one of the largest oil refiners in the United States. It is headquartered in San Ramon, California and employs approximately 65,000 people. The company is engaged in every aspect of the oil and natural gas industry, including exploration and production, refining, marketing... . Worldwide...
17 Pages(4250 words)Case Study

Chevron: Neccesity and demand for oil

...Sur Supervisor Chevron: Necessity and Demand for Oil Chevron is one of the leading integrated energy company having interests in oil and gas exploration, refining and distribution businesses with headquarter in the US. The company is in operation across the world for last several decades. World energy demand is increasing at rapid rates and so the opportunities for the companies such as Chevron. Below mentioned graph depicts how rapidly the world energy demand has been increasing. Source: http://www.eia.gov/forecasts/ieo/world.cfm Oil and natural gas will meet more than 80 percent of the world energy needs in decades to come. It has been forecast that world energy...
2 Pages(500 words)Essay

Chevron Stakeholders and Their Interests or Concerns

...it when it comes to matters of health, safety and security. The only challenge facing this initiative is change of guard from one president to another. Otherwise the country’s government has always strived to resolve the damage through seeking legal redress. The eighteen year old court battle translates into a typically lengthy process. This means that advocates enjoy direct benefits of having to represent a party. Chevron’s lawyers celebrate all the way to the bank at the expense of environmental, human rights and corporate accountability (Anderson, 1). Unfortunately, this situation is bound to last for a while. The advocates in this case are representing their interests and the company’s too. Ever...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Chevron Corporation for FREE!

Contact Us