Business Level Strategy of Walmart - Assignment Example

Walmart stores have minimum fractures and fittings. The stores also have self-service for the customers rather than full services. Full services would increase the operating costs of the stores thus the company adopts self-service where the consumers get satisfied at a reduced cost. The company also sells goods at a discounted price to consumers to satisfy their needs at the lowest possible cost.

Walmart is considered a service as the company employs many Canadians and the company is committed to providing Canadians with the best shopping experience in the marketplace through delivering low prices, exceptional customer service, and involving the community (Roberts & Berg, 2012). The goals of Walmart also include respect for individuals, service to the customers, and striving for excellence. This characterizes Walmart as a service. The short-term goals of Walmart are all aimed at the provision of services to customers.

Walmart is considered a product as it involves the production of goods to satisfy the needs of the customers. In the long-term sustainability goals, Walmart is focused on the provision of goods to consumers at zero waste, being powered 100% by renewable energy, selling products, and sustaining the environment. The long-term goals of Walmart are aimed at the provision of goods hence making it be considered a product.

The behavior that Walmart has shown toward its employees includes putting pressure on hourly employees to work overtime without compensating the workers. Immigrant workers that are hired to clean the stores are paid less than the minimum wage. Women are also discriminated against. The behavior is mainly to reduce the costs that Walmart uses in the production of its goods and the services that they offer. The other practices such as the need for managers to move fast between stores discriminate against women as women are considered to be slow. The policy of the business is those that are formulated to increase the productivity and services that are offered to customers at the lowest cost possible.

The behavior is not rational. The behavior leads to discrimination and when the employees have been discriminated against, they are not willing to maximize production as they are discouraged to work in the organizations. Employees require motivation so that they take on their duties effectively in a company.