Sweet Sunrise Bakery Products and Services - Essay Example

Download file to see previous pages The bakery hopes to catch the loyal customer’s interest as its base by making available its vast variety of pastry products and coffee that is served within its café. The bakery expects to make a strong market stand in the region due to the strong CEO’s capability and experience as well as the presence of mild competitiveness presence within the area. Sweet Sunrise Bakery will offer its products at a competitive price to meet the demands of its diverse customer base, the lower, middle, and upper-income earners.
THE COMPANY

The company overview
Sweet Sunrise Bakery plans to make all sorts of bread products both sour and non-sour with different traditional backgrounds and heritage. We aim to satisfy our customers with the presence of a broad base of products to choose from; this will enable clients/consumers to pick their preferences in the comfort of their environment and circumstance.
Mission
To be dedicated to the provision of high-quality baked products and beverages within the best relaxing environment for customers.
Vision
To be the leading bread and break products bakery within Arkansas and the whole world.

The management team
It prospects that the bakery to have several employees, however, at the moment xxxxxxxxxxxx will be the CEO while xxxxxxxxxxxxxx will be the assistant CEO, making the management team. They both have ownership shares of 70% and 30% respectively (First Research, Inc. 18 June 2015).

The bakery will offer services and products that have already been tried and proven as an accurate reflection of Sweet Sunrise Bakery Classic's assorted products. Some of the products it bakes include fresh baked assorted bread that does have the traditional foundation, San Francisco. Examples of the product are the San Francisco iconic sourdough French bread, sweet bread (non-sourdough), harvest bread, clam chowder, and European hearth bread among other products.
The products that would be also baked include morning bun, croissants, pain au chocolate, frangipane croissant, bread pudding, and quiche among other products that it will specialize in Services

Some of the services the bakery will provide will include serving coffee in one of the cafés fitted beside the bakery (Timothea 18 June 2015). The bakery will also embrace technology by making sales through having online services, which will involve ordering online, making payments online, and having the food products delivered to your homestead within the stipulated time.

SWOT ANALYSIS
Strengths
• The introduction of new bakery products that include sour bread and other sugar-free products will make our products unique from other competitors
• The business location is along a major highway, which is easily reachable
• Hiring skilled employees will help to deliver quality food and service products targeting the customers.
• The laid-back environment and atmosphere would make the customers feel at home and relax while enjoying the various assorted bakery products.
• There is no locally experienced competition

Weaknesses
• The perishability of products demands a quick and soonest way of disposing of the products to the market
• Since the bakery is a startup, there are several odds expected against the business
• Poor cash sales and unpredicted costs are likely to threaten the bakery's financial position; particularly the vulnerability is high in the first year.

Opportunities
• There are projected future opportunities to have additions of new pastry.
• Greater possibility of venture into different locations or cities.
• The increasing concern about Healthy Food Products is becoming the primary reason for the sales increase since Sweet Sunrise Bakery will always make fresh products.
• The industry of bakery is growing at a very high speed, and bread products are always demanding promising growth (Timothea18 June 2015).

Threats
• The economic downturn in its growth is expected. However, economic recession or unforeseen financial ruptures could lead to income reductions.
• Expected competition if a new bakery within the area comes up.

STRATEGY AND IMPLEMENTATION
The target market has a population of about 1100 and other towns outlying with 3100. Some of the residents are professionals while others are retirees with good pensions. The Norfolk River provides good tourist attractions adding more customers.

Advertisements
The locals will be reached through word of mouth and better products, and the use of emails will be used to reach the outlying towns. In addition, flyers the business will distribute flyers in local markets and cars and to cover a vast area, newspapers will be used. Online marketing on social sites will complement the promotional strategies and attract teenagers.

Moreover, by the end of the 2017 financial year, we prospect to have $1,400,000. This makes an implication that we will be having a total direct cost of $525, $15,000, and $35,000 for the respective financial years (2015, 2016, and 2017). This will automatically translate to a gross margin of 98%, 98%, and 98% for 2015, 2016, and 2016 respectively. The table below summarizes this projection. ...Download file to see next pages Read More