Nobody downloaded yet

Effect of luxury cars on the uk market - Essay Example

Comments (0) Cite this document
The total global sales of premium luxury and entry luxury sports and saloon cars are presently of the order of about 1.5 million units every single year (Shende, 2014). The standard markets for luxury cars in the world today are the USA, Germany, the United Kingdom and Japan…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Effect of luxury cars on the uk market
Read TextPreview

Extract of sample "Effect of luxury cars on the uk market"

Download file to see previous pages In other markets, especially those in the South Eastern Asia region make significant sales of other types of luxury cars too (TATT, 2010).
However, these markets are always limited to the sum total volume of sales by the overall size either of the industry or by the local conditions of the market and other preferences (Shende, 2014). Consequently, the market for luxury cars generally is presently undertaking some sort of social change with some of the luxury car brands seeming to be less remote. The brands are also seen to be less varied and at the same time less exclusive with the quality, that they have in improving lives (TATT, 2010). As a result, the increment in the competition between different car makes has intensified the relevance of brand identity (Shende, 2014).
As the standards of the product continue to go up, the customer’s perceived image of the car brand plays a major role in making the buying decision. Some of the luxury cars such as the BMW, Lexus and the Mercedes- Benz are bound to develop some values and characteristics that are seen to reflect the ever-changing social values (TATT, 2010). The values then influence the buyer’s emotions, so that the brands maintain their positions in various world regions of the global market (Shende, 2014).
In the past several years, the research into the customers’ perception and their behaviors in the luxury car industry has been driven by a couple of researchers all over the world (Shende, 2014). There is very little literature both in writing and in softcopy means that document any research done concerning customer perception of luxury cars. Most of the work is focused on the loyalty of the consumers and that of brand switching (ANURIT, NEWMAN & CHANSARKAR, n.d.).
The key research that has been made has focused on the low priced segment ranges of cars rather than the luxury car segment in which any choices between the choice of individual potential buyers and brand image concept play a big ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Effect of luxury cars on the uk market Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Effect of luxury cars on the uk market Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from
(Effect of Luxury Cars on the Uk Market Essay Example | Topics and Well Written Essays - 2000 Words)
Effect of Luxury Cars on the Uk Market Essay Example | Topics and Well Written Essays - 2000 Words.
“Effect of Luxury Cars on the Uk Market Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Effect of luxury cars on the uk market

Hybrid cars effect

...?Introduction Traditional cars use traditional fossil fuel and therefore can be damaging to the environment. Fossil fuel has remained one of the widely used sources of energy over the last many years. It has proved as one of the most effective and cost efficient methods of generating the energy for the cars and other vehicles to run. However, with the passage of time and as the number of cars in use grew, the overall use of the traditional fuel increased too. This increased use of the fuel however, also created serious damage to the environment because of its Carbon emission capability. Due to this consistent use of the fuel not only in cars but in...
4 Pages(1000 words)Essay

Marketing - The Luxury Market

...?The Luxury Market: Chateau Mouton Rothschild The luxury segment: ‘cause we live in a material world Prestige, reputation, honor, opulence, extravagance, all words that describe exactly what each of us wants. To be fair, it’s probably only the material beings on the planet that are seduced by the royalty of the material products in the world, but considering how many material earthlings are out there, it is quite a fair number. Whether fancy watches or a fancy mode of transport, the luxury segment creates a fan following that can easily be described as just plain absurd. It is difficult to fathom what convinces people to overspend to such an extent for products that...
8 Pages(2000 words)Article

Cashing in on the Luxury Tourism Market

...and marketing, meeting planning, corporate promotions, destination management, and corporate hospitality. The main focus is delivering exceptional creativity and attention to detail in a wide range of events; this ensures the success of every facet of the client’s objectives. Overview of Luxury Tourism Industry Upscale tourism is determined by a range of products such as classic scenery and cuisine, splendid decors, and integrated travel experience. The upper segmentation pursues exclusivity and unique experiences to match their financial power. The high pricing of the product should be justified by the service that is offered. The principal consumer segments in the luxury tourism...
3 Pages(750 words)Essay

Luxury company in the African market

...and Mombasa, Mercedes-Benz will effectively meet the increased demand of its brands. Kenyan market for luxurious motor vehicle is unexploited (Aldwin, 2010). This implies that the company will not face stiff competition from other companies. Additionally, the countries offer adequate opportunities for promotion and advertisements especially along the modern and busy Thika Super high way that the government has recently constructed. Based on the Kenyan government support to foreign investors, the market has no barriers. As the country aim to achieve vision 2030, the government has emulated various attractive avenues that have seen foreign domestic investments expand....
10 Pages(2500 words)Research Paper

Market Entry Modes: Chery Cars

...(2013) Overview of China car market a. Car culture in China The recent interest of the Chinese on cars is a sign of the awakening of a car culture. Ted Conover, an analyst, that investigates this culture writes: “Once China opened up and Chinese people could see the other side of the world and know how people lived there, you could no longer limit the right to buy cars.” “This right is something that has been ours all along.” “Driving is our right.” From then on, car sales are booming, as in today, there are about 20 million cars sold and 1000 new cars and 500 old ones are sold...
10 Pages(2500 words)Essay

Energy Conservation for Cars in the UK

...Energy conservation for cars in the UK and Section # of This report will addressissues related to energy savings and a past preview regarding the said subject. This will highlight major issues related are utilization of scared resources of energy, exploration of new sources of energy and a general discussion about the utility of different energy resources. Other issues under discussion will be energy conservation specifically in Cars. And Pros and cons of economic theory with respect to the subject assignment. What is Energy Conservation Energy conservation is an effort to reduce the amount of energy used for the domestic & industrial purposes, more specifically in the developed...
4 Pages(1000 words)Essay

Evaluating UK Cigarette Market

...1 Introduction Market research is undertaken to enable the company or government either to make better business decisions or to formulate policies respectively. This paper will suggest a marketing information system for evaluating the UK market for cigarettes. Such a system will be a vehicle to articulate consumer preferences or dislikes. There are three very large companies and several smaller Tobacco companies marketing cigarettes in the UK and a continuous research is essential for their marketing efforts.1 2 The Question The prerequisites of any research are questions. In this case some of the possible questions can...
3 Pages(750 words)Case Study

Marketing in Luxury Cars

...getting into a new IS, adorned with a big red bow. Tips include the traditional big red bow, hiding the car in the driveway and giving the keys as a gift. The outcome of the ads is a surprised and happy recipient. Toyota Print Ad Mercedes Benz aggressively markets its luxury vehicles by expanding the range of consumer benefits. The company makes use of relationship and process benefits to unlock bottlenecks in the car purchasing funnel. Mercedes Benz's innovative sales process addressed two classic bottlenecks, occurring between consideration and short-listing and between short-listing and purchase. To convey a fuller range of benefits at a...
8 Pages(2000 words)Case Study

Green cars (electric cars)

...that is environment friendly and eco-friendly. But from a broader perspective, in a technology-based society the ‘green’ should be used more carefully. Modern consumerism often exploits this term to draw more capital. For example, a vehicle that does not harm the environment by emitting excessive carbon-compounds may not be effective or successful, if it is not popular among the people. Again, a green car such as the electric one, though do not produce pollutant, are indirectly related to the production of pollutants. Therefore, ‘green successes should be measured in a broader context. If a product can reduce the emission of carbon-compounds in a broader context, it is fit for the umbrella term “green”...
4 Pages(1000 words)Essay

Mercedes Cars Company in Doha Market

...the industry to be more and more competitive in nature. Several big players of the industry, around the world, are investing more and more money in the Doha market. Different dealers of the country are trying to provide state of the art facilities in terms of selling and servicing cars. Thus, it is understood that dealers are competing in a cutthroat battle to create loyalty in their customers (Irawati 134). Apart from BMW, Toyota and Nissan are also very famous automobile brands in this market. It is evident that Doha market is a famous destination for different automobile companies around the world, thus there exists serious competitions among the various...
12 Pages(3000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Effect of luxury cars on the uk market for FREE!

Contact Us