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Enterprise resource planning - Essay Example

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The headquarters of Coffee Beanery is in Flushing, Michigan in the United States. It has chains of coffee shops that operate in the territories of US and other continents such as Asia and Europe. This company was established in 1976 by Julius Shaw and JoAnne Shaw. They were offering or rather selling to the consumer coffee and had their first store located in Dearborn in Michigan. …
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Enterprise resource planning
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Download file to see previous pages In the company’s model, the franchisees are provided with the concept of the stores which encompass coffee bars, retail store specialty, café stores, and kiosks among others. The café stores were introduced in 1997 where the menu was expanded to include products such as soups, bakery goods, sandwiches, and salads. These stores were quite distinct from the earlier operational stores due to increased requirements in terms of the space of the floor, equipment, staff, as well as location which was to be outside structures such as malls. Coffee Beanery offers products such as coffee that has been freshly brewed, tea, espresso, as well as specialty drinks. In fact, it has the globe’s highest quality standards in terms of coffee specialty. In addition to the above, the company also sells tea bags, goods that are baked, coffee beans that are gourmeted, soups, fresh salads, sandwiches, coffee machines, and branded mugs. Furthermore, the company also sells franchises related to coffee shops. It obtains its revenue and income from the sales of products and equipment to these franchisees (Bloomberg Para 1). The mission, vision and values of the company are geared towards providing the consumers with the best specialty coffee and related products. They illuminate the strategies and values of the company that guide their work, employees and relation to customers. Moreover, they are integral facets of growth and success of the company. ...Download file to see next pagesRead More
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