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Google's case study - Essay Example

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is among the largest corporations in the global information technology industry. The company is responsible for some notable innovations like Gmail, Android, and Google Nexus among other services and products. Based on the case study, Google started from a humble…
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Download file to see previous pages The company gives permission to employees to spend 20% of their time to work on personal projects, which can lead to new ideas (Edelman & Eisenmann, 2011). The importance of given to innovation is partly due to the role it played in the birth and growth of Google. Second, teamwork and communication are also very important. According to the case study, employees are divided into small teams. Team members sit close to each other, which makes information sharing very easy. Finally, the philosophy of perfection is grounded in the company. A product has to be tested for a long time before being introduced to the market.
Google’s culture has helped in fostering teamwork, inspiring creativity and facilitating quality products and services. The culture of teamwork has made it possible for employees to share information and discuss various issues. Effective communication and teamwork have contributed to the innovative nature of the Google workforce (Ogbor, 2009). The culture has created a workforce that believes in innovation. Google engineers are always working on something new. The culture explains the high number of products and services that are still being tested in the company before being released. Great compensation and benefits motivate programmers and other employees to work hard to achieve company goals and objectives.
The potential drawbacks of Google’s culture is an increased competition among employees to the point it interferes with the quality of work. The other limitation of Google’s culture is the heavy costs incurred to maintain it. The hiring process can be too long, which can make talented individuals leave. The long hiring process can put the company at a disadvantage with its competitors (Yanadori & Marler, 2006).
The founders of Google and CEO have played a significant role in the formulation of the company culture. The culture is based on the dreams of the two Google ...Download file to see next pagesRead More
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Google Case Study

The author states that while many technology based companies had a broad diversification of products and services, some successful and others a flop, Google has chosen to only focus on their core offerings that fit in well with their existing talent and customer base. They also have opted to only focused on what they do extremely well. 

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