Charlotte Beers at Oglivy & Mather Worldwide - Case Study Example

The agency’s initial advertisements were for Rolls Royce, Schweppes, and Hathaway Shirts. In 1950, the sales of the agency increased to 160% because of featuring a distinguished man with a black eye patch. The company ran for 25 years thereafter. Ogilvy and Mather International resulted from Ogilvy & Mather merging with its British partner agencies in 1965 with individual offices run by local presidents as an independent agency. Four regions, namely North America, Europe, Latin America, and Asia constituted 270 offices by 1991.

The four important disciplines represented by these offices were public relations, direct marketing, promotion of sales and advertisement. A leading marketing service Company known as WPP Group plc acquired Ogilvy and Mather in 1989 for $864 million. Major losses in the form of advertising assignment withdrawal by Unilever and Shell followed. In 1982, Charlotte Beers was the first outsider for election as the Chief Executive Officer of Ogilvy and Mather Worldwide. Beers were the first woman as well to chair the American Association of Advertising Agencies in 1986.

It is from this point that the agency recuperated from its failures with the help of recalled Ogilvy and Mather veterans. The Chief Executive Officer’s job was to remove the word beleaguered from the agency’s name: Ogilvy.ReferenceIbarra, H., & Sackley, N. (2011). Charlotte Beers at Ogilvy & Mather Worldwide (A). Harvard Business School, 1-1.