A Result of Steve Jobs Creativity in Building Designs - Article Example

How Apple’s Store Strategy Beat the Odds Data: In his article, Nick Wingfield explains the preparations in place for the new second Apple store (Fifth Avenue Store) in Manhattan located at the General Motors Building plaza. The Fifth Avenue Store is the company’s 147th store (Wingfield, 2006). Wingfield (2006) provides some of the building strategies used to attract the customers to the store. These strategies are as a result of Steve Job’s creativity in building designs. Wingfield (2006) further explains the secret towards the success of Apple Stores in making more sales compared to other retail openings in the same market.

He describes some of the laid strategies used by the company to achieve the success as illustrated in the article. These laid strategies regularly include hosting workshops at their stores, in areas that are theatre-like and providing training in every service they offer. The company also ensures that its store workers have a high level of fluency about the product: the technical experts are well conversant with the product features. With all these strategies, the company can attract customers, particularly the young customers, thereby ensuring significant profits of up to $151 million in 2005 from their sales.

Wingfield (2006), however, implies that despite the success of Apple Inc., their particular challenges that the company experiences both from the internal and external environment. For example, some of the strategies set by the company are rejected by the company’s principal partners and customers (retailers): some of them have sued the company claiming that the competition is not fair. Keywords: strategies, apple stores, customers Reference Wingfield, N. (2006, May 17). How Apples Store Strategy Beat The Odds.

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