The Concept of Leadership in the media - Assignment Example

The Concept of Leadership in the Media Social responsibility vital for companies http www.gulf-daily-news.com/NewsDetails.aspx?storyid=395681Social responsibility is forming vital part in any company survival as they relate to the community. Noting the importance of social responsibility in addition to profitability in company’s goal gives a picture on need to include social responsibility within firms. In the article, sustainability of the company requires strong social responsibility that attracts more customers to deal with the company.

I have chosen the post because it elaborates the need of to incorporate social responsibility for company sustenance and advantages in competition although this strategy may lead to lower profits (DuBrin, 2012).ReferencesDuBrin, A. J. (2012). Leadership: Research findings, practice, and skills. Mason, OH: South-Western Cengage Learning.Social responsibility vital for companies (2015) Gulf Daily News. Retrieved from http://www.gulf-daily-news.com/NewsDetails.aspx?storyid=395681Enhancement of gender diversity by Microsoft in the workplacehttp://www.

humanresourcesonline.net/enabling-gender-diversity-workplace/The article starts by exploring diversity in gender at workplace in the Microsoft office. The company has achieved gender leadership diversity with women in executive position (DuBrin, 2012). Diversity in workplace is important in improving innovativeness and overall performance. In addition, the article explains transformation in work environment using the initiative ‘New World of Work’ that enables employees to work from any place using technology.

This kind of diversity improves productivity of the employees. I have chosen the article because it explains not only the gender diversity but also diversity culture of working with new technology. The information is relevant in current diversity issues in work place.ReferencesDuBrin, A. J. (2012). Leadership: Research findings, practice, and skills. Mason, OH: South-Western Cengage Learning.Contributor (2015). How Microsoft enables gender diversity in the workplace. Retrieved from http://www.

humanresourcesonline.net/enabling-gender-diversity-workplace/