Customer Care Issues - Essay Example

This is an opportunity for the business to introduce new changes to retain its competitiveness in the market (Shaw, 2011). In case the company was not the leading firm in the market, it can take this as an opportunity to make the first changes, an aspect that would attract the loyalty of the customers towards its products or services. Therefore, it can gain a competitive edge in the market by introducing new changes that aim at satisfying the needs of the target market.

Complaints by the customers create an opportunity for the business to initiate research on how to satisfy the interests of the target market. This is through coming up with innovative ideas which are recent (Shaw, 2011). Many companies have identified new avenues for improving business performance while trying to look for ways to address the complaints made by customers. Therefore, customer complaints can act as a turning point for the business.