Communicate effectively - Assignment Example

Good communication is imperative for the success of a business. When companies expand beyond their home country often firms face issues associated with differences in culture, language, and customs. The country that currently is the hottest landing spot for foreign investment due to the fact that this nation is the world’s largest manufacturer is China. A company that wants to expand its business operations to China must get educated in Chinese culture. For instance China is a male dominated society.

Women that are part of the workforce face major challenges and disadvantages. The company should avoid using women managers because males in China do not respect women’s ability to lead a company. KPMG is a company that faced cultural adaption issues in its relations with stakeholder groups such as employees and customers. To offset these problems the company has set up a program called Global China Practice to assist clients. The official language spoken in China is Manderin. Chinese people nod politely or blow slightly when greeting (Culturegrams, 2015).

The use of handshakes is also an acceptable form of greeting another person. In general the Chinese prefer the use of formal introductions. Chinese do not like to be touched by people they do not know (Culturegrams, 2015). Older people in China do not like their person space invaded. Keeping a distance between a person and an elder person is a sign on respect. Gestures are not used to punctute conversations. To point out things Chinese people use an open arm instead of a finger. ReferencesCultureGrams (2015).

People’s Republic of China. Retrieved March 8, 2015 from CultureGrams database.