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Project Initiation Document 'PID' - Assignment Example

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Summary
This project aims at developing a business plan for Swansea, Carmarthen, Lampeter, and London campuses in order to recruit Saudi Arabian students in efforts to increase the number of international students enrolling to the UK higher education system. However, this project aims…
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Project Initiation Document PID
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Project Initiation Document 'PID'

Download file to see previous pages... With other regions offering international higher education courses such as Canada, US, and China; the demand for UK higher education has declined (Universities UK, 2014). In this case, the project aims to accomplish the following objectives:
Three areas provide the rationale for this project. Firstly, the UK higher education sector has suffered significant drop of 49% in enrolling international students. Secondly, sectors such as U.S., Canada, and China have increased demand as UK system continues to drop. Third, following political stability and economic improvements, a higher number of Saudi students is seeking higher education institutions to study in.
The decrease in the number of international students studying in the UK from the year 2012 to 2014 has impacted various areas of the education system. It is considered that higher education adds significant contribution to the national GDP and also invited diversity. However, following the decrease in students, it is difficult to sustain the system. This project aims at providing a platform that would enable UK universities to recruit Saudi Arabian students in an effort to regulate the drop and sustain full capacity tutoring.
The increase in the number of international students taking courses in the U.S., Canada, and China can be attributed to the drop of international students in the UK. Thus, this project aims at targeting Saudi Arabian students in order to prevent the UK education system from collapsing (Universities UK, 2014). The project serves the purpose of inviting Saudi Arabian students to fill the gap that has recently been experienced through international students’ demand for higher education in other sectors.
Finally, Saudi Arabia is a Middle East nation that depends on oil. A stable political environment and wealth generation has spawned a generation that requires higher education to manage businesses. Due to increased demand, the project targets Saudi Arabian students who have recently ...Download file to see next pagesRead More
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