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Multi-Campus Marketing Strategy for Recruiting Saudi Arabian Students into Studying at Swansea, Carmarthen, Lampeter, and London campuses - Research Paper Example

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This project aims at developing a business plan for Swansea, Carmarthen, Lampeter, and London campuses in order to recruit Saudi Arabian students in efforts to increase the number of international students enrolling to the UK higher education system. …
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Multi-Campus Marketing Strategy for Recruiting Saudi Arabian Students into Studying at Swansea, Carmarthen, Lampeter, and London campuses
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Download file to see previous pages The decrease in the number of international students studying in the UK from the year 2012 to 2014 have impacted various areas of the education system. It is considered that higher education adds a significant contribution to the national GDP and also invited diversity. However, following the decrease in students, it is difficult to sustain the system. This project aims at providing a platform that would enable UK universities to recruit Saudi Arabian students in an effort to regulate the drop and sustain full capacity tutoring.
The increase in the number of international students taking courses in the U.S., Canada, and China can be attributed to the drop of international students in the UK. Thus, this project aims at targeting Saudi Arabian students in order to prevent the UK education system from collapsing (Universities UK, 2014). The project serves the purpose of inviting Saudi Arabian students to fill the gap that has recently been experienced through international students’ demand for higher education in other sectors. Finally, Saudi Arabia is a Middle East nation that depends on oil. A stable political environment and wealth generation has spawned a generation that requires higher education to manage businesses. Due to increased demand, the project targets Saudi Arabian students who have recently increased in international higher education systems. However, following the high demand, the project aims at providing a recruitment platform that attracts some of this demand.  The resources for use in this project are limited to the currently available personal and personal savings. The project does not have a set budget with reference to the anticipated activities and objectives. However, based on the tasks required to complete the project, personal savings and donations will efficiently contribute towards meeting the requirements. The human resource will comprise of only one participant as this is a personal project. However, four specific responsibilities will be taken into consideration (see project-management-structure section) (Terri, 2006).  ...Download file to see next pagesRead More
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