For the analytical report - Thesis Proposal Example

ts and demerits of each approach as I compared and contrast direct mail and email advertising strategies by trying to remain relevant to meet the client’s requirement. Finally, I will present a list of recommendation to my client providing him with the facts to make a policy on which strategy will best meet his marketing plan based on the analysis of the rhetorical situation presented. The scope of my study is will be determined by the benchmarks designed by the client. In this context, my client is disturb by which advertising strategy is effective based on the pros and cons of each approach.

With respect to the client’s circumstance, there the comparative analysis will on one hand be executed based on looking for advantages and disadvantages and on the contrary the complaints from the customers based on each advertising strategy. In this option, the customers or consumers feedback based on the experiment of on each strategy will be used. For instance, email marketing has a risk of spam that makes the customer be dissatisfied and hence will not be recommended. In decision-making, I will peg my criteria assigned by the client.

The study will require to avail consideration for the customer’s future objectives such as satisfying the customers through minimization of spam through direct mail instead of email marketing. My decision-making will also be due to the significant or number of clients netted in by each strategy. The study primary audience is the client who has requested for my service to be equipped in order to determine the appropriate advertising strategy. My client has offered a particular benchmark to guide my analysis and information gathering.

My study outcome will be communicated majorly to address the customer and his situation. I will strictly remain focused on benchmarks given by the customer to amicably resolve the requirement of my client. The secondary audience for my study is the potential consumer who is disturbed by the increased