Multinational competitin and Corporate Social Responsibility analysis of Burberry - Essay Example

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The company deal in fashion luxury item including fashionable outwears, accessories, cosmetics and fragrances. Selling outwears is the core business of the company. The company is famous for its trench coats and it has become…
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Multinational competitin and Corporate Social Responsibility analysis of Burberry
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Download file to see previous pages The design, development, production and selling of the products of the company are all based in United Kingdom. However, the fabric and other material for the manufacturing of the products are done on the company own facilities in United Kingdom (Burberry, 2015a; Reuters, 2015).
At present the international, apparel, accessories market and market for luxury goods have shown a low growth from the 2007 to the year 200, but from the year 2010 the entire market has witnessed some acceleration and reached up to moderate growth and predictions said that the market is expected to be stable by the end of 2016. The total revenue of the apparel, accessories and luxury goods global market is expected around 1,778.5 billion for the year 2011. The figures represent a 3% CAGR (compound annual growth rate). The report also revealed that the sale of the apparels is the most lucrative one in the global market of apparel, accessories and luxury goods in the year 2011 and it has captured the 66.1% of the overall value of the market in terms of revenue. In this perspective, the market performance is forecasted to accelerate in coming five years with an expected compound annual growth rate of 3.9% and with such percentage the market value is driven to reach the level of 2155.1 billion by the end of the year 2016.
When it comes to Burberry, the focus of the company is towards several different segments in the population but the theme of the company is same that is, it is inclined toward functional luxury. Burberry foes not only serve to the young and adults but also the company has good range luxurious products for kids. At present the main focus of the company is three main regions. The Asia Pacific region represent the 39% of wholesale and retail revenue, the European, African and Middle Eastern region along with India (EMEIA) hold 36% of the revenues where as the contribution of America is 25% in the total revenue of Burberry ...Download file to see next pagesRead More
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