Free

Marketing Management project wk3 - Essay Example

Comments (0) Cite this document
Summary
It would make available textbook-like information on every famous subject of study. There is an ever growing demand of online…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Marketing Management project wk3
Read TextPreview

Extract of sample "Marketing Management project wk3"

Product-Service Identification LearnFree.edu – E-Learning Service Executive Summary: LearnFree.edu would be a free e-learning website that would provide free world class education to all visitors around the world. It would make available textbook-like information on every famous subject of study. There is an ever growing demand of online learning from the students around the world who want to study free content on the internet said Gordon, J., & Lin, Z. (2009). But unfortunately, so far no website is able to provide a similar material like a text book. So, that is why this is need of the hour to start a website that matches the demands of the online readers (J. C. Aurich, C Fuchs, C. Wagenknecht, 2006).
Product Characteristics: Following are some important characteristics of this product,
Free education on variety of subjects
High quality content on every subject
Open to all, no need to create an account
Advertisements on website to bear expenses
No certification for users
Product Features: Following are some important features of this product,
It would be different than Wikipedia, Scribd, Slideshare, Sparkenotes, etc.
No one would be able to edit its content
Anyone would be able to suggest changes
It would be different than online libraries
Product Benefits: Following are some important benefits of this product,
People who cannot buy quality books will benefit
It will serve the cause to save trees by decreasing the dependence on books
It would be a free service, everyone would learn free
Few Business Problems/Challenges: Following are some problems and challenges of this product,
Weaknesses
This website would take more than one year to complete and if the idea leaked out, new people will start same venture like this
Some websites like Wikipedia, Scribd, Slideshare, Sparkenotes, etc. are so much famous among students around the world that it is difficult to compete with them
Threats
Wikipedia is a threat because it is famous among students around the world
There is a threat of new entrants with similar idea
Marketing Memo Questions
1. Is the plan simple? Is it easy to understand and act on? Does it communicate its content clearly and practically?
Answer: Yes, the plan is so simple and easy to understand as it is based on simple business logic. Yes, it communicates its content clearly and practically.
2. Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of completion specific persons responsible and specific budgets?
Answer: Yes it is a specific plan. Its objectives are concrete and measurable. Yes it involves specific actions and activities with specific dates of completion, specific persons responsible and specific budgets.
3. Is the plan realistic? Are the sales goals, expense budgets, and milestone dates realistic? Has a frank and honest self-critique been conducted to raise possible concerns and objections?
Answer: This plan is realistic and its goals, expense budgets, and milestone date are realist as well. SWOT analysis has been conducted to analyze strengths, weaknesses, opportunities and threats.
4. Is the plan complete? Does it include all the necessary elements? Does it have the right breadth and depth?
Answer: Although plan is in its initial phase but we can say it complete, and necessary changes can be adopted at any instant.
References
J. C. Aurich, C Fuchs, C. Wagenknecht (2006) Life cycle oriented design of technical
Product-Service Systems, Journal of Cleaner Production
http://www.sciencedirect.com/science/article/pii/S0959652606000795
Gordon, J., & Lin, Z. (2009) E-Learning Industry. In P. Rogers, G. Berg, J. Boettcher, C.
Howard, L. Justice, & K. Schenk (Eds.) Encyclopedia of Distance Learning, Second Edition (pp. 847-854). Hershey, PA: Information Science Reference. doi:10.4018/978-1-60566-198-8.ch119
http://www.igi-global.com/chapter/encyclopedia-distance-learning-second-edition/11846
Tim Ambler, Flora Kokkinaki (1997) Measures of Marketing Success, Journal of Marketing
Management, pages 665-678
http://www.tandfonline.com/doi/abs/10.1080/0267257X.1997.9964503#.VNugYvmUfiw Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Management project wk3 Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Marketing Management project wk3 Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1676269-marketing-management-project-wk3
(Marketing Management Project Wk3 Essay Example | Topics and Well Written Essays - 500 Words)
Marketing Management Project Wk3 Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1676269-marketing-management-project-wk3.
“Marketing Management Project Wk3 Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1676269-marketing-management-project-wk3.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Management project wk3

Marketing management project

...JointCom: Managing an advertising agency in Myanmar Advertising agency like JointCom is an agency working for quite some time in a developing economylike Myanmar. Being a medium sized firm, it provides marketing communication services. It is a local agency, managed by local competent staff. The clientele of the agency is both local as well as foreign companies. The team is headed by two directors and one general manager. There are 18 employees who are versatile and creative. Foreign agencies would have to struggle with local language problems. However having a multilingual competent staff has solved the problem for JointCom. Critical Problem: The critical problem of the...
2 Pages(500 words)Case Study

Strategic Management Wk3

...Strategic Management: Value Creation and Competitive Advantage of Introduction Every market situation is characterized by stiff competition between two or more business organizations. Also, having an advantage over other competitors do not guarantee a constant high performance. Hoskisson et al (2007), therefore, claims that continual analytical survey of market conditions is necessary for survival of a business. The survey enables an organization to have competitive advantage over its rivals. Competitive advantage is a set of strategies and methods applied in a business to not only position the business in the market, but also to make it unique (Hoskisson et al., 2007)....
2 Pages(500 words)Assignment

Information Systems - Risk Management wk3

...the issue, it is essential to understand the focal point of user domain itself. In essence, user domain is defined as set of objects that allow a user to have controls and permissions. In essence, user domains can overlap. Tipton (2005) Another element of user domains is the fact that is allows users to possess segregation of duties. Segregation of duties allows users to have separate domains and grant permissions. User domains can range from simple user access accounts or it can be a specific domain such as sales, marketing, and managers. In the computing world, the weakest link in user domain is a user that has the least privilege. In essence, the weakest link is based on a hierarchy model in security...
3 Pages(750 words)Essay

Wk3 Assignment

...Wk3 Assignment Wk3 Assignment Question The following table was generated in order to perform Analysis of Variance using Analysis Tool Pack of MS Excel 2007. A B C D E F 23 27 41 47 58 76 22 34 42 57 66 77 23 36 47 50 60 76 24 34 40 49 69 75 24 28 43 55 64 72 24 28     56 77 23 35     60   24       65   24       62   24       65   24       60   23       66   22           25           24           The ANOVA test employed in this case is single factor because there is only one variable that has been used to group data. Moreover the ANOVA test has been employed assuming equal variances. Therefore, the output summary is given below. Anova: Single...
6 Pages(1500 words)Assignment

Management info Systems Project WK3

...E-Commerce And Supply Chain Management Dawn Chamberlain Corinthian’s College 18th November E-Commerce and Supply Chain Management E-commerce is the process of buying and selling goods over the internet according to Bidgoli (2014, pp. 152). It is surprising how people are able to transact over the internet around the globe. E-commerce is thus a very interesting to understand so as to be able to comprehend the working of the internet market. On the other hand, supply chain management is the process by which finished products are delivered to the customers. Therefore, my main research question is to explore how e-commerce impacts the supply chain management...
1 Pages(250 words)Essay

Marketing, Management Project ( Introduction)

..., this study will provide adequate information on how social media can be used to create impact in any business environment despite the levels of similar business advancements. This study will provide findings comparable to similar studies done for Europe and American markets. 1.3 Aim of the research This research project aims to find out how luxury car brands use social media to successfully communicate with their customers by using the social media in providing new product information, solving any customer issues as well as introducing new products or services. 1.4 Research objectives The specific objectives for this research project include: 1) To establish the social media channels...
4 Pages(1000 words)Essay

Marketing Management class discussion wk3

...Marketing Management Discussion Marketing Management Discussion Q1 Regina realizes that she does not like the television after 21 days and decides to return it to the store. The client is returning the item not because it has developed problems but purely because the television no longer suits her taste. At the time of purchase, Regina picked the item television from a variety. At that time, it was the best for her. For me, it will not be possible to accept the item back as it does not have any fault. Vital step is to explain and ensure Regina understands the company policies regarding return of sold items. I would strongly advise her against involving the police as this...
1 Pages(250 words)Assignment

Statistics for Managers Project wk3

...Statistics for Managers Project wk3: The Use of Statistics in Marketing Affiliation Statistics in Marketing Organizations have been using the statistical data to compare markets, production finance security controls and almost every aspect of a business since the numbers act as a clear indicator for the company. It is important for companies to come up with the proper statistical tools depending on the specific role or purpose that they aim to derive from the statistical data. The data is also easily analysed since the numbers are compared against past figures or with the industry as a whole to evaluate the strength of the company as a...
1 Pages(250 words)Assignment

Marketing Management Project wk4

...Marketing Management Project Wk4 Marketing Management Project Wk4 Business markets are important in that they create a venue for theresale of products and services bought from other businesses. They are more like businesses working hand in hand to support the sale and distribution of a product or service. The importance of market segments to the business owners is that they assist in identifying how to distribute and present products or services to consumers, having in mind that each market segment is unique in its needs. When running a business, success is partly determined by whether...
2 Pages(500 words)Essay

Marketing Management Course Project wk6

.... Modification of the marketing designs to the specific needs and the characteristics of the firms in the market will guarantee success. Deciding whether to venture into an existing market or starting a new market and improving it with time need to address and reduce issues of competition. This is achieved through using existing customers and pulling them from the competitors into the product and putting mechanisms in place to maintain and retain them. References Doole, I. & Lowe R. (2008). International marketing strategy. Analysis, Development, and Implementation. 5th Edition. Haydu, J. J. & Hodges, A. W. (2008). Basic Marketing...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Management project wk3 for FREE!

Contact Us