Kellogg's business executive summary - Research Paper Example

Comments (1) Cite this document
In this deranged business environment organizations are facing a set of issues, which may defy their operational capability and marketing functionality and even in some extreme cases withhold or impede an organization’s overall business. These issues or the problems are reliant on the mode of operation of the organization. But there are some common challenges, which majority of the organizations are facing. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Kelloggs business executive summary
Read TextPreview

Extract of sample "Kellogg's business executive summary"

Download file to see previous pages There are many other external challenges which an organization faces apart from its internal challenges and problems. In order to conduct the study on organizational problems Kellogg’s has been chosen as the organization. There is no specific reason for choosing this organization but given its presence in the market for over a hundred years and a huge brand value will certainly help the cause. The study is aimed to provide more insights which determines and gives rise to some of the organizational problem and also to evaluate the required solutions for assisting the organization in the formation of a new strategy or a course of action. The report will highlight the problems that Kellogg’s has faced recently. Apart from this the report will also try to put some of the ways by which the problems can be sorted out. After the recommended plan it will be illustrating some of the techniques by which the proposed solutions can be implemented and further evaluated. After studying the subject and conducting the required researches the key findings of the report are the problems which Kellogg’s is facing presently or has faced in the recent past. The problems are the common problems which an organization usually faces in their operations and some other specific issues. The significant issues which have been taken into are the rising cost of raw materials, reduces bargaining power, issues related to packaging and the traditional problem with competitors. Among the aforementioned issues this report will principally focus on the rising cost of raw materials. The report will also highlight the core reasons for which there is an increase in the price of raw materials. Now in order to get rid from the focused problem it has been recommended that Kellogg’s must have mutual contracts with their suppliers for pre booking the raw materials in the current market price by paying in advance. The company should also make sure that they purchase large amount of raw materials for availing discounts. The company must also focus on cutting down the cost of some superfluous factors which will help the company to strengthen its current financial position. Position Kellogg’s company along with its subsidiaries, is affianced in the production and marketing of ready to consume cereals and other convenience foods (Companydatabase n.d.). Kellogg’s was founded in the year 1906 by Will Keith Kellogg and John Harvey Kellogg in the name of ‘Battle Creek Toasted Corn Flake Company’ (Kellogg’s n.d.). And the organization got renamed as Kellogg Company during the year 1922. The company is presently headquartered at Battle Creek, Michigan, USA. It is presently headed by David McKay. The company started its operation with only 44 employees but today it has made its presence in more than 180 countries around the world and manufactures in 18 countries (Kelloggcompany n.d.). In order to sell their product in the market the company uses brokers or distribution channels. They principally targets grocery shops for the distribution of products which are intended for the end users or the consumers. Some of the essential products of the company ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Kellogg's business executive summary Research Paper”, n.d.)
Retrieved from
(Kellogg'S Business Executive Summary Research Paper)
“Kellogg'S Business Executive Summary Research Paper”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
toyara added comment 11 months ago
Student rated this paper as
This research paper was always my weak point. I could never finish it successfully. Still, after I found this particular document, I understood how it should be done. So, I performed my research afterward and completed the research paper in several hours, instead of days as it was previously.

CHECK THESE SAMPLES OF Kellogg's business executive summary

Business Plan: Executive Summary

...? EXECUTIVE SUMMARY by Executive Summary Within the United s, at least 38,000 clinical trials are open for patient enrollment. With numerous parties enrolled in clinical development, it is no wonder that clinical trials last longer than expected. Industry executives express concern and necessity to increase the quality of clinical trials and resolve the existing challenges, including delays in obtaining data, the lack of richness in clinical data, patient drop offs, and the rising costs of clinical trials. Potential customers are Clinical Research Organizations, which cooperate with and provide services to pharmaceutical companies. The pharmaceutical market is declining, and CROs are pressured to reduce their fixed operating costs... will be...
5 Pages(1250 words)Essay

Executive Summary

...?‘Women and HIV in Prison; Enhancing Care and Quality of Life’ Executive Summary: Healthcare Project for Female Prisoners: The Purpose of the Project: The purpose of this project is to provide improved health care facilities to the female prisoners. It has been observed that many countries lack properly strategized HIV prevention, treatment and support programs. Therefore, considering the various factors and their consequences faced by the female prisoners; this program is strategized to meet the various needs of the female prisoners suffering from HIV. It is a known fact that usually healthcare programs fail to meet the gender-specific needs in prison. Studies have shown that women prisoners are more...
3 Pages(750 words)Assignment

Business -Marketing Executive Summary Executive Summary Samsonite, the world’s most recognized luggage and bags brand, has always been in the forefront of innovation in itshistory of nearly a century. Our products evolved in tune with the travel industry, particularly air travel. Healthy growth of revenues over the years (over 1 Billion in 2007) and profit margins characterize our business, with the growth trends clearly emphasizing the European and Asian markets, while North America remains our biggest market. Statistics from the International Air Travel Association (IATA) confirm the positive trends in the growth of passenger traffic between the US and Europe, and between Asia and US/Europe. Growth rate trends are in...
2 Pages(500 words)Essay

Business Strategic Management Executive Summary

...Executive Summary Issue It is observed that Apple, Inc has been initiating significant yet calculated changes in its scheme of operations. What is the need for such changes moving away from the core competencies of the company? How did the change at the top position affect Apple Computers since inception? Early Years Apple has been one of those companies that could successfully shift their business with time. Established in the year of 1976 by two college dropout friends named Steve Jobs and Steve Wozniak on April 01 at the family garage, Apple drew huge attention within few years of its formation. The inclusion of A. C. Markkula brought in the required funds to the company as he was a...
2 Pages(500 words)Essay

Executive Summary

...Ways of overcoming zero lower bound Executive summary Mainly economy faces challenges in maintaining a steady monitory policy. Nevertheless, the interest rates cannot be negative i.e. when there are down turns, the rate cannot be cut beyond zero. Main suggestions that have been given are use of Taylor rule. There are some three methods which can be used to get rid of zero lower bound on the nominal interest rates (Buiter, 2010. p.213). These include, abolishing currency, taxing currency, and then decouples the numeraire role of the currency from its means of payments (Buiter, 2010, p.214). An easy model of the euro exchange economy can also be used to remove the lower bound which has an effect on the...
1 Pages(250 words)Essay

Executive Summary for Computer Business

...Executive Summary Computer Heaven is a computer retail store that will also repair computers and devices. It sell computers to homes and businessesas well as offer maintenance service and after sales support to complement its retail business. It will be formed as a corporation to enable it to raise the much needed capital for its operation and expansion. Dwayne Alexander II will be the owner and operator of the business. Computer Heaven will start as a single store and will eventually expand into many business units across America with the end goal of being one of the leading computer provider in the country that will be listed in the New York Stock...
2 Pages(500 words)Assignment

Executive summary

...Task Executive Summary Purpose The purpose of the case study is to evaluate the future growth prospects available to the management of Home Depot and Lowe’s based on past performance review and review of financial forecast. Background This case study is about the retail building supply industry, estimated to be worth 175 billion with major players being Home Depot and Lowe’s. These two companies account for two-thirds of the current industry sales. They are currently applying the same strategy of rapid expansion but are faced with internal and external challenges in the attainment of their objectives. Currently Home Depot has a total equity capitalization of 59 billion with a share worth $ 25 compared to...
1 Pages(250 words)Case Study

Executive summary

...EXECUTIVE SUMMARY The report summarizes the lacunas persisting amid MBA regarding their presentation and writing skills due to which they often face numerous problems. Recommendation: This article supports the following recommendation: The writing skills of MBA students must be closely monitored through making them work on written proposals. Conclusions: From the past few years, MBA students have been lacking in appropriate writing and presentation skills that eventually made quite difficult for the employers to hire quality MBA graduates. This affects their career causing problems like: MBA students face problem in streamlining their presentations in a simpler as well as effectual manner...
1 Pages(250 words)Essay

Executive Summary

...Executive Summary In the article “Its a Flat World,” After All, Thomas L. Friedman explores the idea of globalization (a flat world). According to Friedman, the world has changed significantly with national boundaries rendered defunct and distance between nations reduced to nothing. Freidman argues that technological advancement has spurred globalization process and made the world a different thing from what it was before the era of globalization. According to the author, the world has become on small village where people can easily interact and do business than before. Friedman presents three phases of globalization: globalization 1.0 presents countries globalizing, globalization 2.0...
1 Pages(250 words)Essay


...Executive Summary My point of view is to continue the textile company of my father, and take it further. So far, my father’s company has been manufacturing for such brands as H&M, comme des garcons , dries van noten , and essential. While continuing to manufacture for these prestigious brands, I intend to establish a brand of my own that would be a basic-chic brand using monochrome colors. Although it is generally believed that the global textile industry has matured, yet the reality is that it is still growing. Predictions are that the global textile and clothing industries will grow at the rate of three to four per cent annually (Seitz et al., n.d.). Past predictions held that the global textile and...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Kellogg's business executive summary for FREE!

Contact Us