The Success of Larry Page and Coca-Colas Triple Bottom-Line - Essay Example

A successful C.E.O is one who is intelligent in his decisions and achieves the goals for his company (Yaverbaum, 2004). According to me, one of the most successful C.E.Os is Larry Page. He is known as the Co-founder and C.E.O of a leading search engine known as Google. With the help of Sergey Brin, Larry Page started Google in January 1996. At the time, it was just a simple research project, and He was still a Ph.D. student at Stanford University in California. Page and Brin had nicknamed their search engine “Backrub” since it was mostly used to check backlinks in the estimation of the importance of a certain site. The name was later changed to Google. Over the years, the company has experienced immense growth. In March 1999, Google started the sale of advertisements through the use of search keywords. Google faced a lot of competition from other companies like Yahoo. Additionally, others accused it of infringements on their rights, but the disputes were solved in court. In 2001, Google got a patent for its PageRank mechanism. By 2003, Google had grown in such a way that the name Google was added to the English dictionary. By September 2013, Google had been operating 70 offices in more than 40 countries. In October 2014, Google was ranked as the second most valuable brand in the world valued at $107.4 billion. So far, the corporation has been estimated to run more than a million servers and data centers in the world and processes more than a billion requests. In 2013, Google was the most visited site according to various studies and statistics.
Why he succeeds
According to me, Larry Page has been very successful. It is clear that he had formulated a goal in mind and worked towards that goal (Opentextbc.ca, 2015). He must have been a hard worker even long before he started the company. The reason for saying this is because he studied hard that he got to the level of earning himself a Ph.D. Also, he did formulate a mission statement for his company so that it could act as the driving force. As Page would say, everything comes down to ambition.
Coca-Cola company triple-bottom-line
The triple bottom line is a framework of accounting that involves three parts: environmental, social, and financial. The three divisions are sometimes referred to as the three Ps: people, planet, profit. Another name that is commonly used is the “three pillars of sustainability” (Opentextbc.ca, 2015). The Coca-Cola Company is a well-known company that has a working triple bottom line.
planet
The company has really tried to assist in the protection of our planet from destruction through pollution. The company was among the first members to join the keep America beautiful campaign in the year 1950. In 1970, it launched the anti-litter campaign “Bend A Little”. In 1975, the company introduced a lightweight plastic bottle. In 1991, the first bottles made from recycling the used ones were introduced. In 2002, the corporation formed The Environmental Advisory Board and Council. Read More