Build and Sustain an Innovative Work Environment - Assignment Example

The principle aligns those of Virgin Atlantic Red’s business needs since it depends on customers to buy the services. Another underlying principle is that innovation should drive the core business process (Davila, Epstein, & Shelton, 2012). Virgin Atlantic Little Red is always in a constant need for new ways of providing goods and services to their customers thus the principle aligns with its business needs. In addition, the innovation plan relies on the principle of becoming ten times better with the new ideas (Boons, & Lüdeke-Freund, 2013).

The new idea should prove better than the previous and even far much better than those of the competitors. There are many domestic flights in the UK and Virgin Atlantic Little aims at becoming a leader in the industry thus the principle serves its business interests. A major area, that requires the pilot program, is the service provisions especially the flight services. Onboard services like inflight entertainment and connectivity will suit the pilot program since it proposes the provision of unique experiences to the passengers on board.

The program might as well suit booking services with a strong emphasis on quick and reliable booking system to the customers. The plan begins notifying the management to know how best the staff can implement the proposal. In the implementation stage, it is also imperative to develop time frame for all activities specifying duration for their completion. On the other hand, the plan will have performance indicators to notify the implementing team on the success of the plan in meeting set goals and objectives.

Moreover, the implementation plan should have a monitoring mechanism and assign duties to specific individuals. The communication plan in this proposal entails developing a comprehensive plan that states where chains of command come from and those who take the orders. Commands should come from the executive management who also has to state clearly the objectives and