Nobody downloaded yet

Business Performance and Strategy Assessed coursework - Essay Example

Comments (0) Cite this document
Summary
It is important to highlight that this paper delves in the discussion of the business performance based on the strategies that were developed and put into practice by the company. The company that has been selected for the discussion is Ford Company. Positioning is a marketing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Business Performance and Strategy Assessed coursework
Read TextPreview

Extract of sample "Business Performance and Strategy Assessed coursework"

Download file to see previous pages . In this context, it can be stated that in the contemporary society, the market for products has become volatile due to the strong competition among several companies. In order to maintain a stable position and competitive advantage in the market with high market share, companies are applying several positioning strategies (Andreasen, 2001). In other words, it can be stated that positioning helps companies to build their reputation in the market with profitability. The positioning procedure implemented is used to develop the brand and product name in the global market. After the advent of globalisation, positioning has become important for the companies in order to promote the products and enhance the sales. This procedure of positioning is mainly used for highlighting the products and makes it popular among varied customers (Dabija and Abrudan, 2008).
Contextually, market positioning is a method through which the brand name of the company is positively influenced with the help of marketing mix. The appropriate positioning refers to the understanding of the core market competency and applying the strategy for greater market share. Positioning is important for every industry and hence in this paper the emphasis is on the automobile sector and its positive impact on Ford Motor Company. However, in the current market, with the increase in competition in the automotive market, the use of the positioning strategy is becoming more significant (Arab British Academy for Higher Education, 2014).
Ford Motor Company is among the leading brands in the automobile industry. This company was initially known as Detroit Automobile Company (Sinha, 2009). However, the company saw its existence in the world of business in the year 1903 and was named as Ford. In the current global market, Ford is recognised to be one of the most profitable companies in the automobile ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Performance and Strategy Assessed coursework Essay”, n.d.)
Business Performance and Strategy Assessed coursework Essay. Retrieved from https://studentshare.org/business/1671722-business-performance-and-strategy-assessed-coursework
(Business Performance and Strategy Assessed Coursework Essay)
Business Performance and Strategy Assessed Coursework Essay. https://studentshare.org/business/1671722-business-performance-and-strategy-assessed-coursework.
“Business Performance and Strategy Assessed Coursework Essay”, n.d. https://studentshare.org/business/1671722-business-performance-and-strategy-assessed-coursework.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business Performance and Strategy Assessed coursework

Performance Management Coursework

...in Healthcare Industry 14 Prerequisites of Performance Management System in Healthcare Sector 15 Performance Management for Bromley Healthcare 16 Conclusion 21 Self–Learning Analysis 22 References 23 Bibliography 26 Appendix 27 Introduction Performance is completion of assigned task that is measured against the set standards of perfection and cost. A good performance is the one that meets the set standards and caters to a cost effective completion of the task. In context of an organisation, where an employer – employee relationship exists, the performances of the employees are constantly monitored to ensure a timely completion of the tasks which can...
16 Pages(4000 words)Coursework

CONTRACT LAW ASSESSED COURSEWORK

..., and therefore, this rule should stand to be invalid and obsolete, as we shall discuss later in this paper. Let us look at the philosophy of the Postal Rule, and try to gauge the reasons behind the implantation of such a rule as an exception to the most basic principles of contract law. The Postal Rule was established to ease the communication lags during the 19th century between the offerre and the offerror. A post mail used to take quite a lot of time in order to reach the other party, and in performance of time bound contracts, the general rule of acceptance only valid when communicated became difficult to enforce upon the parties, as it would take days and weeks to communicate the acceptance, and in such time the...
10 Pages(2500 words)Term Paper

Contract law assessed coursework

...(Capper, 2008, p. 105). In our problem, Mike was paying rent at a lower rate, since the construction work was in progress in the building. However, he had been paying a much higher rent, initially. The following case law indicates the attitude of the courts in deciding issues related to the principle of promissory estoppel. In Williams v Roffey, the court held that the performance of a previous contractual duty was consideration for a subsequent contract. The reasoning behind this ruling is the proper performance of the original contractual obligation would give rise to a practical benefit for the parties to the contract (Williams v Roffey Brothers & Nicholls (Contractors) Ltd, 1991).If the promisee...
6 Pages(1500 words)Essay

Business Organisations Coursework

...). The members then get information about each other and then agree on how to interact within the group to reduced conflict. The group then goes through the stage of storming in which they brainstorm on what the group should achieve as objectives, select leaders and it may have some conflicts. They then move to norming stage in which procedures are agreed upon for running group activities. The group then moves to the performing stage in which performance of the group functions begins and members experience agreement, understanding and respect. A group may cease to exist at any stage depending on the goal for which it was formed (Drucker & Maciallero, 2008). Effective Teams A team is a formal group created...
3 Pages(750 words)Coursework

Agency and partnershipl law assessed coursework

... commission to an intermediary who referred orders to the company. Though the employee’s designation was director, but he was not a director of the company and did not have any express authority to make this type of contract. The Court of Appeal, in this case, applied the principle that agent’s will have implicit power to carry out such duties as may practically be linked with the agent’s title of the job and viewed that such implied authority can be regarded from the title of the job.20 Implied Authority In Hely-Hutchinson v Brayhead Ltd21, Lord Denning MR held that Brayhead Company’s chairman of the board of directors had entered into many business contracts through his implied authority in the company’s day to day operations... of the...
7 Pages(1750 words)Essay

Finance Assessed Coursework

...of financial information. These users may be the owners and managers of the business itself who need the information to successfully conduct managerial and commercial activities; employees of the organization who may wish to assess the performance of the business they work for; actual and prospective investors who need the financial information to evaluate the feasibility of investing in the business; government entities which need the information for tax collections; financial institutions such as banks so that they can decide whether to extend working capital or loans to the business keeping into consideration the liquidity position of...
8 Pages(2000 words)Essay

INTERNATIONAL FINANCIAL STRATEGY Coursework

...in the area the business merging it is weak. Funds and other valuable assets are accessed easily through purchase other than new development. This facilitates better production and distribution services at lower prices than the prices dictated by new ones. For instance, a French equity private firm, Adrian experienced increased profit after merging with two firms in Europe through utilising the resources offered by the other firms. In most cases, the acquiring firm searches for the business that has used little funds and resources and the selling price of the business is low. Moreover, when a business is under-performing, it is wise to acquire other than...
12 Pages(3000 words)Assignment

Land Law Assessed Coursework

...Simon has recently decided upon a career change and has set up a property development business. His first project has resulted in him buying ‘The Hollies’ from an old acquaintance, Luke. The Hollies is a substantial property with several acres of land and numerous outhouses. However, being enthusiastic yet somewhat inexperienced, he has purchased the property without taking legal advice, believing that it would make the process quicker and would keep costs down. Unfortunately, now that the sale has been completed and Simon has started redevelopment works, he has encountered several problems that have resulted in him now seeking advice. Firstly, he noticed Eve leading several goats into the garden of The Hollies. Simon...
6 Pages(1500 words)Essay

Marketing strategy and planning coursework

...into its existing scope of operations. Thus according to its opportunities and threats, it must be noted that 8.4 million credit card customers can be regarded as Barclaycards target market and also income elasticity of demand is very positive for credit/debit card market. Despite the above opportunities its threats such as price elasticity of demand for credit/debit cards and substitution products also could be directly impacted on present and future performance of the Barclaycard business. b) Developing a marketing strategy for strategic options (4P’s) Barclaycard sells a wide variety of credit and debit cards. As such the competition for its products is spread...
13 Pages(3250 words)Essay

Business Performance and Strategy

... School: BUSINESS PERFORMANCE AND STRATEGY OF GLAXOSMITHKLINE PLC Lecturer: Contents Company overview and needfor strategy 3 Current strategy of the company 6 Strategy explained by external environment 8 Strategy explained by resources 13 Criteria for assessing possible outcome of strategy 16 Company based criteria 16 Country based criteria 17 Global based 19 Conclusion and recommendation 20 References 21 List of Figures Figure 1: Global pharmaceutical market share by value, 2013 3 Figure 2: Bowmans strategy clock 6 Figure 3: Global pharmaceutical market value forecast from 2013 to 2018 11 List of Tables Table 1: Key competitor comparison of GSK since 2005 4 Table 2: Key financials of GSK since 2009 16 Company overview and need... of the...
14 Pages(3500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business Performance and Strategy Assessed coursework for FREE!

Contact Us