The Development of Good Performance Outcomes - Research Paper Example

Importance of communication in business Introduction Nowadays businesses are very competitive, and they have to ensure that they are more productive than other industry players so that they can earn high profit margins. There are several basic factors that businesses should implement if they would want to gain both short and long term success; such as communication. Communication involves the transfer or exchange of details about a particular issue. Communication can be transmitted within the business; among the different departments, from the business to its customers, and from the business to its customers. The communication can be formal or be put in such a manner that it appears casual. The presentation of the message would be dependent on the message that the company would want to send out to the intended end user. This paper is a newspaper article that will look at the importance of communication in business then conduct a reflection of the article. Good communication for a business results in better overall performance. Communication in a business results in proper coordination in an organization. When the different departments in a company share the relevant information on the different topics that are relevant to them, they have the information that they need to perform their tasks accurately. Departments need information from each other so that they can make the right decisions such as communication between the procurement and sales departments on the amount of available inventory so as to be able to make more orders. Good communication in a company also ensures that the employees work together to achieve the mission and vision of the company and tells the stakeholders of the progress that the company has made. Communication has the effect of producing better relationships with clients. The clients feel that they have the information that they need so as to continue using the product or services that are provided by the company. Even in cases where a company might fail to deliver what is expected of them, or what they had promised to deliver to a client, communication still matters. The clients feel satisfied that the company tried their best, and they were courteous enough to share their attempts, failures and successes. Communication leads to higher levels of innovation in a business. Businesses are composed of different people from different backgrounds based on differences in religious, economic and social backgrounds. The diversity of such kind of groups leads to the generation of ideas that are new and more efficient in comparison to ideas that are currently being used. Communication leads to exchanging of information on the different possibilities that can be applied on different situations; leading to better outcomes. The diverse ideas can then be brought together to bring together several of the best and most innovative ways that can be use to improve the current situation in a company; contributing to better efficiency. Communication in business settings leads to better adherence of rules by employees and other stakeholders which increase efficiency. When the employees and stakeholders play their part, a business can be able to concentrate its resources on expanding in terms of growth and market share. When there are well laid down rules, policies and guidelines, it is also easier for the management of the company to discipline their employees of they fail to adhere to set guidelines. Most rules usually have guidance on the consequences that would befall the individual, client or stakeholder that may fail to show strict adherence. Communication results in better performance management in a business for the employees. Communication ensures that there if feedback to the employees on what they have been doing well, and the areas that they can improve on. Employees appreciate such gestures, because it makes them feel that they can positively grow into better individuals in the future. Good remuneration is not the only factor that employees consider for positive growth, but also the kind of career growth that they gain. Being given feedback on their performance means that employees can draft plans with the objectives that can assist them to improve on their weak areas; while including viable timelines. Reflection of the article The article talks about the importance of communication in business. Communication involves passing on information between different parties; both individuals and companies. The article successfully discussed the importance of communication in a business. One of the most important functions that was discussed was the maintenance of good relationships with the company’s clients and other stakeholders. Communication also contributes to employee motivation and a reduction in the rate of turnover. Employees like to feel that their work is appreciated through the effort that is taken by a business organization to communicate back on their work. The communication is used by the employees to evaluate on the area of skills that they should maximize on so as to get more clients for the business, and weak areas to work on. The article has successfully linked good communication skills and implementation by the company; to good relationships with clients especially when their issues about complaints regarding the strengths or weaknesses of a company are addressed. Communication is also important in relation to giving clients up to date information on products or services. Different factors about products and services that are available in the market keep on changing, and it is important to keep on delivering the information about the changes. This is especially true if the competing company in the industry has made changes to their products, and they have issued statements about the changes that they have made through various available media platforms (Harrison, 109). Communication in a business results in proper coordination in an organization. When the different departments in a company involve each other in the decision making that affect the performance of its operations, and the profits or losses gained. Departments need information from each other so that they can make the right decisions such as communication between the procurement and sales departments on the amount of available inventory so as to be able to make more orders (Sehgal, 43). Good communication in a company also ensures that the employees work together to achieve the mission and vision of the company and tells the stakeholders of the progress that the company has made. Communication has the effect of producing better relationships with clients. The clients feel that they have the information that they need so as to continue using the product or services that are provided by the company. Even in cases where a company might fail to deliver what is expected of them, or what they had promised to deliver to a client, communication still matters (Hartley & ‎ Bruckmann 2). The clients feel satisfied that the company tried their best, and they were courteous enough to share their attempts, failures and successes. The article has failed to discuss about the effects of limited or poor communication in a business. It would be important for a business to consider these factors before they consider the communication policies to formulate and implement for their organizations. The communication policies that an organization formulates and implements have a big effect on how business operations are run. Poor communication in a business can lead to the incurring of huge losses that would lead to bankruptcy and eventual collapse of a business (Hartley & ‎ Bruckmann 2). Poor communication would lead to the portrayal of a business organization in bad light especially in the eyes of the public. For example; if a client was to complain about the poor quality of a product or service on a company’s social media page, failure to respond by the company would portray them as being guilty. Such a company should acknowledge that something bad has happened, and the company is doing something to rectify the situation. Other clients would feel that in future, their issues would not be addressed as well, and they would probably boycott the purchase or use of the products and/ or services of the company. The information on the article can effectively be used by an organization to assess and improve its performance. The article can also be used by a business organization to assess its implementation of good business performance. A business can analyze the given importance factors that contribute to the development of good performance outcomes, and measure them against those maximized on by the particular business. Works cited Harrison, Vendana. Consensus meeting processes for large organizations. Australia Greens. 2003b. Print. Hartley, Peter & ‎Clive Bruckmann. Business Communication. New Delhi: Excel Boks, 2008. Print. Sehgal, K. Business Communication. New York Routeledge, 2008. Print. Read More